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DIAM and G3 Partner to Serve U.S. Wineries

28 January, 2010

DIAM and G3 Partner to Serve U.S. Wineries for Alternative Closures Modesto, CA, January 28, 2010--Oeneo Bouchage, manufacturer of the patented technical cork closure DIAM, has signed a long-term distribution agreement with leading USA supply chain company G3 Enterprises. Effective January 2010, G3 Enterprises will be the exclusive distributor of the DIAM portfolio of technical closures to key markets throughout North America. As part of the agreement, G3 Enterprises will be printing and finishing DIAM closures in their Modesto plant. Based in Modesto, California, G3 Enterprises is a single source provider of quality packaging and supply chain services, encompassing labels, closures, mobile bottling, bottle decorating and logistics. G3 Enterprises employs over 340 people and supplies over 300 wines and spirits customers throughout North America. G3 Enterprises has a professional sales force covering the USA, Canada and Mexico and is a major supplier of closures and labels. Commenting on the development, Oeneo Bouchage CEO Dominique Tourneix said: “The distribution agreement with G3 is a huge step forward for DIAM - we look forward to a long and successful partnership with G3 and are firmly focused on continuing to grow market share and drive the closure industry forward.” “The addition of the DIAM closures to our portfolio of products and services is a testament to G3’s focus on providing our customers with the latest in technological advances in closures. We are very proud to be associated with Oeneo Bouchage and their patented technical closures’, says Robert Lubeck, President and CEO of G3 Enterprises. The announcement follows recent investment by DIAM to increase the profile of the technical closure in the USA. The ongoing program is focused on driving the closure debate within the trade and consumer wine media, with key industry influencers and amongst leading retailers. DIAM is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. DIAM is a technical cork, produced by the patented DIAMANT super-critical CO2 process, delivering a consistently neutral, TCA-free cork closure. Validated by several world-wide independent laboratories, the DIAMANT process uses super-critical CO2 to eradicate 2,4,6 – trichloroanisole (TCA) and 150 other compounds. For more information, please contact Kimberly Charles at press@charlescomm.com or 415-701-9463 www.charlescomm.com
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Wine Industry Experts Discuss Revolutionary Study

17 December, 2009

Wine Industry Experts Lay Foundation for Revolutionary Study to Examine Levels of Bottle Variation November meeting of industry stakeholders advises Diam to start with a preliminary trial San Francisco, CA, December 17, 2009 – A panel of fourteen leaders from across the wine industry offered their recommendations to Australia, UK, and US-based representatives of technical wine closure producer Diam on how to structure a major research study that will provide the first quantitative data on the level of bottle variation among the best-selling wines in the United States. At a meeting on November 18th, 2009 at the modern Intercontinental Hotel in downtown San Francisco, the blue ribbon industry panel agreed that the first step toward ensuring a scientifically meaningful study would be to conduct a pre-trial. Thus, a preliminary study of three cases (ie thirty-six bottles) of three different wines in 750mL glass bottles, purchased at local San Francisco Bay Area wine retailers, will be technically analyzed for variation in as many ways as is likely to produce valuable results. Test results will be reviewed by the panel to determine which analyses are the most indicative of bottle variation and should be repeated in the final study. This information will then be passed to an independent statistician in order to determine the necessary sample size of the final study that will ensure statistical significance. In attendance at the meeting were Bruce Cass, editor of the Oxford Companion to the Wines of North America; John Cunningham, Senior Manager of Research and Development and Process Improvement at G3 Enterprises; Karen Fletcher, Wine Buyer for Fresh & Easy; Tim Gaiser, MS, Education Chair for the American Chapter of the Court of Master Sommeliers; Jamie Goode, Wine Columnist for the UK’s The Sunday Express; Neal Hagiwara, Senior Manager, Corporate Quality at G3 Enterprises; Robert T. Hodgson, Professor Emeritus, Humboldt State University; Helen McGinn, Director of PR/Marketing at Copestick Murray, a UK-based global wine business; Curtis Philips, Technical Editor at Wine Business Monthly; David Stevens, Senior Consultant at Davon International; Wilfred Wong, Director of Ecommerce at Beverages & More, among others. Discussion on where to purchase the wines led to lively dialogue between retailers who felt the wine should be purchased from the winery and winemakers who advocated purchasing directly from retail. Other points of debate included the design of the organoleptic analysis for the major study; after much consideration, the panel agreed to assemble a sensory panel that would begin with odd-man out tests followed by a duo/trio analysis. In addition to gathering the necessary data to author a report on the cost to the American wine trade and its influence on the greater economy of bottle variation, a primary goal of this study is to create a bank of valuable “open source” data available to anyone, anytime for future research. In order to create transparency and ensure objectivity in the design of this study, the abovementioned panel of stakeholders from across the wine industry has been invited to both lead and design the study. November’s meeting was organized by San Francisco-based marketing communications firm Charles Communications Associates (CCA) in conjunction with UK-based CUBE Communications and Diam-USA. The Intercontinental Hotel was selected for its shared commitment with Diam and CCA to green initiatives; the hotel applied for and will receive LEED-EB status in 2010. About Diam Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. For more information about DIAM, please visit www.diam-cork.com or www.cubecom.co.uk.
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Diam To Host Panel of Wine Industry Experts

16 November, 2009

Wine Industry Experts are Intent on Finding the Real Level of Bottle Variation in the US November 18, 2009 Panel of industry stakeholders and analysts are being convened to design a trial that will, once and for all, provide unequivocal data showing the true level of bottle variation on retailer’s shelves. San Francisco CA, November 16, 2009 – Technical wine closure producer Diam will fund a major research study to provide the first quantitative data on the level of bottle variation among the best-selling wines in the United States. Discussion at a blue ribbon industry panel gathering on November 18th will focus on developing relevant and meaningful parameters for this groundbreaking study. Leaders from every facet of the wine industry including retailers, master sommeliers, winemakers, researchers, along with trade journalists, have been invited to frame what will be one of the more revelatory studies about closures in the wine business. The meeting will be held at the Intercontinental Hotel in downtown San Francisco. Among the expected attendees are Bruce Cass, editor of the Oxford Companion to the Wines of North America; John Cunningham, Senior Manager of Research and Development and Process Improvement at G3 Enterprises; Karen Fletcher, Wine Buyer for Fresh & Easy; Tim Gaiser, MS, Education Chair for the American Chapter of the Court of Master Sommeliers; Jamie Goode, Wine Columnist for the UK’s The Sunday Express; Neal Hagiwara, Senior Manager, Corporate Quality at G3 Enterprises; Helen McGinn, Director of PR/Marketing at Copestick Murray, a UK-based global wine business; David Stevens, Senior Consultant at Davon International; and Wilfred Wong, Director of Ecommerce at Beverages & More. Commenting on the statistical significance of the study will be Humboldt State University Professor Emeritus Robert T. Hodgson, author of the scientific paper An Analysis of the Concordance Among 13 U.S. Wine Competitions, published in the Spring 2009 Journal of Wine Economics. The research study proposes to purchase the best selling wines in the USA bottled in 750mL for technical and organoleptic analysis of bottle variation. From this, a report exploring the costs to the American wine trade of bottle variation will be authored by an independent source. Details of the discussion will be released on December 1, 2009. This meeting is organized by San Francisco-based marketing communications firm Charles Communications Associates (CCA) in conjunction with UK-based Cube Communications and Diam-USA. The Intercontinental Hotel was selected for its shared commitment with Diam and CCA to green initiatives; the hotel applied for and will receive LEED status in 2010. About Diam Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. ###
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Diam Reduces Carbon Footprint of Technical Cork

31 August, 2009

Diam Reduces Carbon Footprint of Technical Wine Closure Successful environmental policy implementation produces on-target results Napa Valley CA, August 31, 2009 - Just two years after commissioning the world's first carbon footprint study into the impact of wine closure production on the environment, leading wine closure producer Diam reduced its carbon footprint by 12 percent, bringing it more in line with the carbon footprint of natural cork production. DIAM is a technological wine bottle closure that addresses two major threats to the wine industry: closure consistency and cork taint. Cork taint is detected by its characteristic odor, often described as "wet cardboard or wet dog," and renders affected bottles spoiled and unfit for drinking. Most cork taint is caused by 2,4,6-trichloroanisole (TCA), the product of a reaction between naturally-occuring fungi with environmental pollutants (chlorine).TCA is estimated to impact approximately 4-6 percent of wine bottles closed with natural cork. DIAM is a technical cork, produced by the patented and ISO 9001-certified DIAMANT process, which uses super-critical CO2 to eradicate 2,4,6-trichloroanisole (TCA) and 150 other compounds found in natural cork to deliver a consistently neutral, TCA-free cork closure. Over 1800 wineries and distributors use DIAM, including premium producers Louis Jadot, Hugel, Stonestreet, Freemark Abbey, Kunde, Bouchard, Moët & Chandon, Langtry and Kendall Jackson. In addition, UK retail giant Tesco has named DIAM as one of only three- permitted closure types for its vast private-label wines. Globally, DIAM is the leading technical cork closure; in 2008, DIAM experienced an 8.5 percent increase in US market share. In 2006, Diam commissioned the French agency Cairn Environment to study the impact of three wine closure types on the environment: natural cork, the DIAM closure and Oeneo's S-Cap screwcap. The natural cork and DIAM technical cork were both dressed with a PVC capsule, the foil covering normally found at the top of a wine bottle. Using the patented Carbon Appraisal® method, research revealed that natural cork with PVC emits 5,490 lbs of equivalent CO2 per ton while the DIAM closure with PVC emits 9,376 lbs of equivalent CO2 per ton. Oeneo's S-Cap screwcap, manufactured with 35 percent recycled aluminium, was found to emit 23,442 lbs of equivalent CO2 per ton, a carbon footprint 250 percent greater than DIAM. Results were ratified by the French Environmental Agency. Immediately after these results were announced, Diam sales director Dean Banister declared, "this represents the initial phase of our efforts to reduce our carbon usage. We will investigate additional means of reducing our carbon footprint, including a detailed evaluation of our energy sources, packaging and transport. We firmly believe that we can improve the impact of DIAM production by reducing emissions from energy consumption, with a potential reduction in impact of around 40 percent." Today's announcement reflects Diam's commitment to Banister's 2006 pledge to reduce carbon emissions and Diam's overall pledge to preserve the environment. Between 2006 and 2008, DIAM production increased four-fold, with a net carbon footprint increase of just 3 percent. "In real terms, this represents a 60 percent reduction in our total carbon footprint by volume output," Banister explained. To achieve these results, Diam focused its efforts on reducing emissions from its two largest sources: energy consumption and incoming materials. Also, in 2007, the company terminated the sale of screwcaps due to their high carbon footprint and impact on the environment. The news comes as DIAM announces the implementation of a restructured environmental policy designed to meet current and future environmental challenges. The policy encourages a proactive internal approach to control over energy consumption and carbon footprint, recycling of cork sub-products and waste, control over industrial risks and the design of more environmentally friendly products through investment in research and development. Diam will continue to update its carbon footprint assessment in conjunction with Bilan Carbone® every two years to assess the progress achieved from the implementation of their complete environmental approach. About Diam Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think' about the benefits of the closure options available. ###
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DIAM Announces US Market Advance

1 July, 2009

DIAM Announces US Market Advance Napa, CA - July, 2009. The technical cork closure DIAM has invested in a strategic program of activities in the US in order to grow volume sales in the closure market for wines. The objective of the ambitious program is to increase the profile of DIAM within the US trade and consumer wine media, build relationships with key industry influencers and drive closure debate. Moreover, DIAM is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. The programme will feature a series of integrated activities including market visits by key DIAM representatives, media and trade interviews, closure seminars and presentations with leading AVA’s, roundtable debates at key wine conferences, fairs and competitions in addition to further US-based research studies with a leading US University. DIAM is a technical cork, produced by the patented DIAMANT super-critical CO2 process, delivering a consistently neutral, TCA-free cork closure. Validated by several world-wide independent laboratories, the DIAMANT process uses super-critical CO2 to eradicate 2,4,6 – trichloroanisole (TCA) and 150 other compounds. Globally, DIAM is the leading technical cork closure with value sales of €57M in 2008, and enjoyed an 8.5 per cent increase in US market share in 2008. Commenting on the U.S. market advance, DIAM commercial director Dean Banister said: “DIAM, with its track record of success and acceptance in the influential UK and European markets, has an opportunity to increase its US market share by delivering a driven closure that is TCA-free, doesn’t scalp flavors, is consistent and offers winemakers varying levels of Oxygen Transmission Rates (OTR). The global trend within the closure market is to move away from poor quality and under performing natural and synthetic closures - we are firmly focused on driving the debate and delivering a real solution to the somewhat neglected US market,” states Banister. Globally, there are over 1800 wineries and distributors using DIAM, including premium producers such as Louis Jadot, Hugel, Stonestreet, Freemark Abbey, Kunde, Bouchard, Moët & Chandon, Langtry and Kendall Jackson. In addition, UK retail giant Tesco has recently nominated DIAM as one of only three- permitted closure types for its vast own-label wine range. For more information on Diam technical corks, please visit http://www.diam-cork.com/. For images, background or interviews, please contact Kimberly Charles of Charles Communications Associates at 415 701 9463 or kcharles@charlescomm.com. # # #
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CCA Signs Oeneo Closures USA and Crimson Wine Group

5 June, 2009

Charles Communications Signs Oeneo Closures USA and Crimson Wine Group San Francisco, CA June 2009… Charles Communications Associates, LLC., a leading national agency specializing in the wine, spirits, food & beverage categories, announces the addition of two new clients to its diverse portfolio of clients for 2009. Crimson Wine Group, which owns and operates a portfolio of top wineries including Pine Ridge Winery of Napa, CA, Archery Summit of Willamette Valley, OR and Chamisal Vineyards of Edna Valley, CA, and Oeneo Closures USA, producers of DIAM™ technical corks, have tapped Charles Communications Associates for their U.S. public relations efforts for its strategic insight, excellent contacts in media and trade with the ability to steer brands to the right media and consumer groups both online and off. “Oeneo Closures, USA with their superior corks that guarantee 100% satisfaction as a closure for wines of any level of ageability, has enjoyed great success in the U.K. with the marketplace in which retailers put the pressure back on wineries to guarantee no cork taint, is truly what both consumers and wineries have been looking for as a closure solution. Seventy percent of consumers still prefer a cork closure for their wines, and Oeneo satisfies that desire and saves wineries losses due to spoilage and offers consumers taint free wines,” says Charles Communications Associates President, Kimberly Charles. “Crimson Wine Group brings an amazing and diverse addition to the CCA portfolio with its wineries in Napa, Edna Valley and Oregon, all superior AVAs and established wineries that have enjoyed great acclaim and favor among trade and consumers. The portfolio excites us greatly and the winemaking teams at the three wineries are world class,” states Charles. About Crimson Wine Group The Crimson Wine Group owns and operates a portfolio of luxury wineries positioned in top tiers within the industry. Under the Crimson Wine Group umbrella are three distinct estate-based wineries, Pine Ridge Winery in Napa, California, Archery Summit in Willamette Valley, Oregon, and Chamisal Vineyards in Edna Valley, California, that reflect the unique characteristics of their appellations and are dedicated to handcrafted quality representing the best the region has to offer. About Oeneo Closures USA Oeneo Closures USA provides a secure closure with huge performance benefits, allowing clients to close their wines with confidence. By concentrating their efforts on two real threats to the wine industry, closure consistency and TCA, Oeneo Closures USA has been able to provide wineries with an award winning solution: The DIAM™ closure, a technological cork free of TCA taint. DIAM™ closures offer flexibility, consistency and security to the winemaker, providing the only complete range to suit all winemaking styles and market requirements. For more information about DIAM™ technical closures and the patented Diamant process for TCA extraction, please visit DIAM USA. About Charles Communications Associates, LLC. Charles Communications Associates, LLC, headquartered in San Francisco, CA is an independent creative marketing communications and public relations firm that helps local and global companies, organizations and non-profits create, build and launch a brand. Recognized as one of the most effective PR firms in the consumer products and wine industry, CCA is also known for success in the gourmet, natural and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. The CCA team infuses its work with enthusiasm, originality, and strategy to help clients thrive and grow. Current CCA client roster includes Boisset Family Estates, The Bubble Lounge, Brix Chocolate, Domaine Carneros, Mark West, Parallel Wines, and Volta Wines. For more information, please visit Charles Communications Associates, LLC. For press inquiries contact Kimberly Charles, Charles Communications Associates, LLC at Press@charlescomm.com or 415.701.9463 ###
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Oeneo Successfully Defends Super-Critical Challenge

22 April, 2009

Oeneo Successfully Defends Super-Critical Challenge London, United Kingdom April 22, 2009... Oeneo, manufacturer of technical closure DIAM, has today (22nd April) successfully defended a challenge to its patented super-critical technology in the European Office of the Patent in München. The challenge was filed by cork producers against Oeneo and the government owned French Atomic Agency CEA, which jointly own the exclusive rights to the patented DIAM super-critical CO2 process. Objectors had challenged DIAM's rights to the super-critical technology. Commenting on the development, DIAM commercial director Dean Banister said: "This recent challenge is yet another positive validation of the Diamant process, and of the DIAM closure in itself, highlighting the inferior nature of other cork based closure solutions. As custodians of the Diamant process we are exploring opportunities to share the technology with selected industry partners. That said, of utmost importance to Oeneo is the integrity of the Diamant process - we need to ensure the technology is used in a responsible manner to continue to deliver efficient closure solutions to the global wine industry. The Diamant process, which has been scientifically proven to eradicate detectable levels of TCA and other undesirable compounds, has been used since 2003 to produce and sell nearly 800 million DIAM closures that are not only TCA free but also offer varying levels of Oxygen Transmission Rates (OTR) and a mechanical sealing guarantee of a minimum of two, five or ten years. About Oeneo Oeneo provides a secure closure with huge performance benefits, allowing their clients to close their wines with confidence. By concentrating their efforts on two real threats to the wine industry, closure consistency and TCA, Oeneo has been able to provide wineries with two winning solutions: DIAM, a technological cork free of TCA taint and the S-Cap, a screw cap closure, both with two levels of permeability. These closures offer flexibility, consistency and security to the winemaker, providing the only complete range to suit all winemaking styles and market requirements. For more information about Oeneo, please visit www.oeneo.co.uk. For more information about DIAM closure for wine and the DIAMANT process for TCA extraction, please visit www.diam-cork.com. ###
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