Four Vines Naked Chardonnay Partners with HBO/Cinemax in New Series Chemistry
11 August, 2011
The edgy brand will be the series’ featured on-camera adult beverage
GRATON, CA – August 11, 2011 – This fall television season, Four Vines Naked Chardonnay has teamed up with HBO/Cinemax, leader in premium television, as the exclusively featured wine in the new series, Chemistry. Purple Wine Company (PWC), the owner of the Four Vines brand, found this series an ideal partnership opportunity for its brand. The name alone complements the risqué nature of the series and Four Vines found this to be a natural fit for their brand.
This late-night, provocative series, set to debut on August 19, 2011, jumps into the scandalous lives of Liz (Ana Alexander, Femme Fatales) and Michael (Jonathan Chase, Veronica Mars), two fated lovers who meet in a near-fatal coincidence. The series finds a balance between drama and comedy as viewers see the inevitable and powerful chemistry between a man and woman that completely alter a destined life plan.
The cast also includes Ragan Brooks (Desperate Housewives), Eric Pierpoint (Parks and Recreation), Asante Jones (Harry’s Law) and Kent Jackson (Without a Trace). Bill Haber and Jeff Hayes will be the executive producers of the series.
PWC knew that collaborating with HBO/Cinemax would be fruitful, as the network stands firm in its commitment to providing partners with the highest possible return on investments. Thirteen episodes at 30 minutes each allows Four Vines Naked Chardonnay to be highlighted as a premier product of the series. Accessibility to multi-channeled mediums for viewers including online and TV appearance, news coverage and blogs, allows viewers to remain fully engaged with their TV viewing experience and beyond as they encounter the brand through many mediums.
Advertising opportunities are incorporated with the partnership between Chemistry and Four Vines as banner placements, sponsored articles (print and digital), live RSS feeds and mobile marketing through social campaigns will take place. This partnership presents the opportunity to create brand awareness to viewers in multi-faceted dimensions, while retaining interest in the series – a benefit to both parties.
About Purple Wine Company
Purple Wine Company was founded in 2001 by Derek Benham and is based in Graton, California. Its mission is to create wines that offer outstanding value, are high quality and consistent in style from vintage to vintage. The wines produced via its sister production company, Sonoma Wine Company, are produced using water and energy conservation practices, while reducing Green House Gas emissions. Current brands include Mark West Pinot Noir, Avalon Cabernet Sauvignon, Bex Riesling, Rock Rabbit Sauvignon Blanc, and Four Vines. For more information please visit www.purplewine.com or contact Emily Aschbrenner of Charles Communications Associates at 415.701.9463 or firstname.lastname@example.org.