Create. Reveal. Evolve.

Charles Communication Associates' Latest News


Viñedos Veramonte Announces New Design for its Portfolio of Wines

30 June, 2020

For Immediate Release                                                                                                                                   Contact: Charles Communications Associates                                                                                                                                                                          press@charlescomm.com 415-701-9463   Viñedos Veramonte Announces New Design for its Portfolio of Wines #VeramonteOrganic unveils stunning new package inspired by the property’s organic winegrowing practices     Casablanca Valley, Chile June 30, 2020– Eight years ago, the winemaking and vineyard teams at Viñedos  Veramonte in Chile undertook an ambitious project to convert their substantial biodiverse land holdings in the Casablanca and Colchagua Valley to organic winegrowing practices. In the span of four years, they managed to transform the totality of their vineyards, now 1,235 acres to 100% organic farming.   With the 2018 vintage, they released their first ECOCERT® certified wine on the U.S market, the Veramonte Sauvignon Blanc.   With the 2019 vintage, a fresh new look kicks off #VeramonteOrganic debuting in the U.S. market this summer. The stunning new package was designed by the Chilean-based firm Piano & Piano whose interpretation of the winery’s story is reflected with eye-catching, fresh design.  The various label colors reflect the different grape varieties planted on the property intermixed with flora and fauna which contribute to healthy living soils through cover crops and a diverse agriculture. This design theme of a Biodynamic Cosmos was derivative of the  influences and training from the gurus of organic and Biodynamic winegrowing practices who guided the Viñedos Veramonte team, namely the late Alan York and Chile’s Alvaro Espinoza.  The winery’s marketing team translated this reverence for the land working closely with the Piano team to deliver a label reflective of the aliveness of the property and its wines.  The label material was crafted from cotton not paper, reinforcing a full circle commitment to sustainability.  Known as #VeramonteOrganic going forward, other varieties in the Veramonte line follow suit beginning with the 2018 Pinot Noir and 2018 Carmenere followed by the 2018 Cabernet Sauvignon and 2020 Chardonnay. In Chile, there are roughly 5,000 hectares planted with organic grapes, which means approximately 10% of organic grapes in Chile are currently from Viñedos Veramonte.   Certified organic has been one of the fastest growing Chilean wine categories in recent years, and #VeramonteOrganic is single-handedly changing perceptions of how such ethical wines can be produced accessibly and for a wider audience.  In 2018, winemaker Sofía Araya took over as Head Winemaker, receiving the reins from her renowned predecessor and mentor Rodrigo Soto. Together, they spent six years integrating the organic methods which would eventually lead to the ECOCERT designation from the French based international organic certification organization. All of Veramonte’s estates follow organic practices including; composting in the vineyards, cover cropping, preserving biodiversity, and utilizing sheep to help maintain the grass and soil. These practices are done with the intention of producing wines that are a snapshot of the vineyards, with resulting wines that show typicity of the varietal and the region.  Viñedos  Veramonte is part of the Spanish based González Byass,  a family-owned collection of wineries founded in 1835.  Other Chilean brands in the portfolio include Ritual, Primus and Neyen.  For more information on the U.S. importing arm Gonzalez Byass USA please visit https://www.gonzalezbyassusa.com/  Follow Vinedos Veramonte on Instagram @VeramonteWines. For more information, images or interviews about Viñedos  Veramonte please contact Charles Communications Associates at press@charlescomm.com or 415 |701-9463.   # # #  
Read More

Viñedos Veramonte Partners with WEVO Tastings for a Virtual Wine Vacation to Chile

17 June, 2020

Contact: Kimberly Charles Charles Communications Associates kcharles@charlescomm.com 415|701-9463 Viñedos Veramonte Partners with WEVO Tastings for a Virtual Wine Vacation to Chile on July 2 Chicago – June 17, 2020 – With vacation planning looking a little different this summer, Viñedos Veramonte is offering a fun and delicious online wine vacation to Chile on Thursday, July 2nd with WEVOTastings.com. For $59.99, guests will receive three bottles of Chilean wine from the González Byass portfolio and a link to an entertaining and educational one-hour interactive tasting with Certified Specialist of Wine Liz Barrett. Guests will receive Veramonte Sauvignon Blanc, Ritual Pinot Noir and Primus The Blend, and can sign up here. These are three great gate-way wines for a tour of the Casablanca and Colchagua and Apalta Valleys. Host Liz Barrett will introduce guests to these beautiful regions, and tell the stories of the people who craft these wines, the unique geography of Chile as well as offer delicious food pairing ideas – with a focus on grilling for the upcoming holiday weekend.   “With the 4th of July holiday weekend approaching and summer plans getting more creative, we wanted to find a way to share these versatile, approachable wines with more people and inspire delicious pairings for weekend grilling and other summer celebrations,” said, Ted Emerson, Director of Marketing for González  Byass USA. “Chilean wines represent an amazing value, offering excellent quality at really accessible price points, and the WEVO Tastings platform makes it easy.” WEVO Tastings fulfills wine orders through Wine.com and asks that guests sign up for the July 2 tasting by June 24, to allow time for shipping. Each sign-up can involve multiple people and the Zoom link will be sent following sign-up. Sign up here! About González Byass  González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world including Spain, Chile, Italy, Austria and the US. González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain and is a family-owned, collection of wineries founded in 1835.  The four Chilean brands in the Portfolio include Veramonte Wines, Ritual, Primus and Neyen.  In 2012, the winemaking and vineyard teams at Viñedos Veramonte in Chile’s Casablanca Valley undertook an ambitious project to convert their substantial biodiverse land holdings to organic winegrowing practices. In four years, they managed to transform the totality of their vineyards, now 1235 acres.  With the 2018 vintage, they released their first ECOCERT® certified wine on the U.S market, the Veramonte Sauvignon Blanc. Learn more at https://www.González byassusa.com/ For press inquiries and images, please contact Kimberly Noelle Charles at Charles Communications Associates at press@charlescomm.com or 415.701.9463.    ###
Read More

González Byass Announces First Organic Certified Bottling for its Chilean Portfolio

12 February, 2019

González Byass Announces First Organic Certified Bottling for its Chilean Portfolio 2018 Sauvignon Blanc marks the first in what will eventually be a 100% ECOCERT® certified portfolio of wines   Casablanca Valley, Chile, 12 February 2019 – González Byass has announced the very first ECOCERT® certified organic wine for its Casablanca Valley, Chile-based Viñedos Veramonte: the 2018 Sauvignon Blanc (SRP $11.99). Veramonte is the standard bearer within the González Byass umbrella of Chilean labels (which also include Ritual, Primus and Neyen), and this release marks the first of what will eventually become a 100% organic/biodynamic stable of all its Chilean wines.   The 2018 Sauvignon Blanc was certified by ECOCERT®, the France-based inspection and certification body that is considered the benchmark in organic certification worldwide. Considered the definitive expert and pioneer in organic food certifications, ECOCERT® is an independent body recognized by international public authorities. They offer worldwide inspection and certification services according to public regulations or private standards.   In 2018, winemaker Sofía Araya took over as Head Winemaker, receiving the reins from her renowned predecessor and mentor Rodrigo Soto. Together they spent six years integrating the organic methods which would eventually lead to this important certification, and will eventually convert González Byass’ vast vineyard holdings in the Casablanca, Colchagua and Apalta Valleys to 100% organic and biodynamic - a project of ambitious scale.             So far 500 hectares of vineyards have been certified organic, and 2020 will mark the first Veramonte vintage that will also include Demeter’s Biodynamic Certification across all vineyards. In Chile, there are roughly 5,000 hectares planted with organic grapes, which means approximately 10% of organic grapes in Chile are currently from Viñedos Veramonte.   At Veramonte, quality compost application was implemented in order to increase soil biodiversity, using stems and pomace collected during harvest season. Cover cropping in between vineyard rows improved soil structure, reduced erosion and added key nutrients for vines. Animal husbandry was introduced in the form of a flock of sheep, in order to help with minimal impact grass mowing (as well as to obtain healthy manure). Vast, and rather breathtaking, habitat breaks (with their natural corridors for beneficial wildlife) have always been an essential component in Veramonte’s unique terroir, as they provide a critically self-regulated ecosystem, eliminating any need for herbicides or pesticides of any kind.   In the winery, native yeast fermentations and minimal intervention allow the vineyard expression to take center stage. By naturally making the wine from vine to bottle, the result is the clearest, most complex expression of the vineyards’ diverse terroirs.   With its decomposed granitic soils and ample biodiversity, Casablanca Valley is one of the wine regions best suited for quality organic wine. Certified organic has been one of the fastest growing Chilean wine categories in recent years, and with the ECOCERT® certification, Veramonte is single-handedly changing perceptions of how such ethical wines can be produced accessibly and for a wider audience.   About González Byass   González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain’s most important wine producing regions. From its foundation the González family have been dedicated to making fine Sherries and brandies in Jerez, Spain, creating such well-known brands as Tío Pepe Fino Sherry and Lepanto Brandy de Jerez.   Today the fifth generation of the family are the custodians of these exceptional brands having built the company into a family of wineries which produces wine in some of Spain’s most famous regions; Bodegas Beronia (Rioja and Rueda), Cavas Vilarnau (Barcelona), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazo de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment.   At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1, MOM Gin, Druide Vodka and Nomad Outland Whisky.   González Byass is now one of Spain’s most well-recognized brand owners world-wide. Their passion for quality wine production and respect for long-standing traditions, whilst at the same time innovating, have been the guiding principles that have led to the company’s global success. In 2018, they were recognized by the Wine Star Awards as the Best European Winery of the Year at the annual gala held in Miami, Florida. Learn more at www.gonzalezbyass.com.   For press inquiries and images, please contact Kimberly Noelle Charles at Charles Communications Associates at press@charlescomm.com or 415.701.9463.     ###
Read More