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The Prosecco Hills of Conegliano and Valdobbiadene proclaimed UNESCO World Heritage Site

8 July, 2019

   The Prosecco Hills of Conegliano and Valdobbiadene proclaimed UNESCO World Heritage Site The region, internationally celebrated for its exceptional wines, to be protected and preserved to ensure its longevity for future generations. SOLIGHETTO, July 8, 2019 – The UNESCO (United Nations Educational, Scientific and Cultural Organization) Assembly has officially declared the Prosecco Hills of Conegliano and Valdobbiadene the 55th Italian "World Heritage Site”. The declaration was made at the 43rd session of World Heritage Committee in Baku, Azerbaijan.   Innocente Nardi, President of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG, expressed “our profound satisfaction and immense joy at the declaration of the Prosecco Hills of Conegliano and Valdobbiadene as a World Heritage Site. In Baku, the Unesco World Assembly bestowed upon our hills this coveted recognition, thereby making them the 55th Italian site to be protected and safeguarded due to the uniqueness of its cultural landscape. It is thanks to the work carried out by an exceptional team led by the governor of the Veneto Region Luca Zaia, with the contribution of the competent Ministries and impeccable work of the scientific committee (chaired by Mauro Agnoletti) and not least, the support of the Italian UNESCO Delegation, that we have achieved this goal. Speaking of goals, this recognition should not be seen as a destination, but merely as an important step on a journey towards enhancing the cultural, artistic, and agricultural heritage of this small area, known for its principal product, Conegliano Valdobbiadene Prosecco Superiore.”   The nomination process lasted ten years (in line with the average wait-times experienced by other registered sites). The process saw the emergence of a solid cohesion amongst the interested parties within the Prosecco Hills of Conegliano and Valdobbiadene, from the various municipal administrations and trade associations, to the local entrepreneurs, right down to the area's residents. Nardi said, “It is this enthusiasm and dedication that has enabled us to achieve our objective.”   Nardi credited the producers that make up the Consortium of Conegliano Valdobbiadene Prosecco DOCG as the driving force and soul of the nomination every step of the way. “Right from the beginning, and throughout the entire nomination process, they never wavered in their belief in the uniqueness of our landscape, with its vineyard-embroidered hills and inaccessible slopes that require such hard and entirely manual labour. It is the commitment of generations of wine producers working in the vineyards, forging the ‘patchworks’ that we see today, as well as the characteristic ‘ciglioni’ [small plots of vines on narrow grassy terraces] which distinguish our viticulture, and therefore our territory, that has led to UNESCO recognition.”   Nardi added, “As of today, it is the responsibility of us all, but first and foremost that of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG, in harmony with the newly established site management association, to focus on the conservation and maintenance of the registered landscape assets, while paying particular attention to the UNESCO guidelines for their protection and enhancement for future generations, in accordance with the objectives aimed at achieving balanced and harmonious economic and social development.”   The objective of the UNESCO honor involves the sustainable development of the registered area, which will be made possible thanks to a management plan drawn up in agreement between all relevant private and public institutions within the region. For years, the theme of sustainability has been visible in territorial government plans - thanks to the collaboration of entrepreneurs, wine producers and public administration along with the coordination of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG - for the protection of the local environment and its inhabitants.    Top of the list for the Protection Consortium and the parties involved is the controlled development of tourism in the territory. In fact, particular attention will be paid to tourism because of its positive economic impact, while also focusing on how to sustainably manage the impact of increased travellers to the region.   The Hills of Conegliano and Valdobbiadene is the 10th site in the world to be registered under the category of "cultural landscape," and is characterized by three unique attributes, based on different geomorphological and cultural characteristics, compared to the other eight territories (Alto Douro,Portugal; Tokaj,Hungary; Pico Island,Portugal; Lavaux,Switzerland; Langhe Roero and Monferrato, Italy; Champagne, France; Burgundy, France; Saint-Emilion, France; Wachau, Austria). All ten of these sites are “evolutionary cultural landscapes, visible results of the interaction - a vital, constantly evolving interaction-, between man and the environment.”   "I am extremely proud because UNESCO recognition is confirmation of the unique value of the Hills of Conegliano and Valdobbiadene landscape, fruit of man's work in harmony with nature," concluded Nardi.   About the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 185 sparkling wine producers and includes all the categories in the production chain (vine-growers as well as vinifying and bottling companies). It operates principally in three areas: protection of the product, its promotion, and sustainability of production. It carries out these tasks both in Italy and abroad, promoting knowledge of the product through educational activities, the organization of events and relations with the press.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at press@charlescomm.com or (415) 701-9463. Photo credit for above photos: Arcangelo Piai.   ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Total Ban on the Use of Glyphosate

5 June, 2019

   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Total Ban on the Use of Glyphosate Conegliano Valdobbiadene is the largest zone in Europe to ban the controversial chemical weed killer ingredient   SOLIGHETTO, June 5, 2019 – The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announced a complete ban on the use of glyphosate in the ninth edition of its Viticultural Protocol document, which was presented in Treviso. The Viticultural Protocol is a document that proposes and promotes a virtuous system of integrated pest and disease control for vines.  In 2019, it reached its most significant goal: a total ban on the use of glyphosate, regardless of whether Italian and European regulations still define it as a legal substanceConegliano Valdobbiadene is the largest zone in Europe to forbid the use of glyphosate, the most controversial chemical substance of the last few years, which continues to be utilized in a very large number of agricultural areas in Italy and around Europe. This ban is the result of a long and detailed process of synergy and cooperation, between the local councils of the 15 Municipalities within the Denomination and the Producers’ Consortium.   2019 also marks the year that the Consortium celebrates its fiftieth anniversary, and the Denomination of Conegliano Valdobbiadene is thrilled to mark the occasion by finally attaining this, its most important objective, and is making plans for environmental certification.   As usual, the presentation of the Protocol is also an opportunity for the Consortium to take stock of the results that have been achieved, but also to look towards the future and decide on what the next steps will be.   “This edition of the Viticultural Protocol is very important for us,” affirms Innocente Nardi, President of the Producers’ Consortium. “First of all because the ban on the use of glyphosate makes the indications we give to the growers with regard to alternative vineyard management methods, such as mechanical mowing, increasingly necessary. But we particularly consider this ban on glyphosate, imposed by the local governments within the Denomination, to be an objective reached thanks to the constant dialogue there has been between the Consortium and these bodies. Our area is a unique laboratory for environmental sustainability in Italy, due to its ability to include all of the actors involved. Further proof of this synergy is the gradual adoption - by all of the communes in the Denomination - of the advice contained in the Consortium’s Viticultural Protocol when drawing up their individual municipal regulations regarding the countryside.”   The Viticultural Protocol has, since its launch in 2011, gradually become an increasingly significant point of reference for the Consortium’s members, and is the cornerstone of the sustainability-related activity of the Conegliano Valdobbiadene Prosecco Consortium. The results obtained are due to its wide acceptance are leading growers to take further steps forward on the path towards sustainability.   The Various Stages of the Viticultural Protocol The goal of the Viticultural Protocol is to progressively eliminate practices and substances that are considered to have too great an environmental impact – even if they are still permitted under the Italian and European regulations – and, on the other hand, promote forms of agriculture that are as non-invasive as possible, thus pre-empting by several years the virtuous process that leads towards sustainability. The publication of the Protocol and its gradual adoption by the 185 companies belonging to the Producers’ Consortium have contributed to making the subject of agricultural sustainability a deeply-rooted one among the growers in the zone.   The exclusion of all formulations containing products based on Folpet, Mancozeb, Dithianon and various other substances (whose use current laws would have allowed) dates back to 2013, and similar measures were put through in 2016. In 2018, the decision of the local administrations to ban glyphosate was approved. With this new edition, the Consortium is putting its “no” to glyphosate into practice, as well as reiterating the need for integrated pest and disease control and providing certain measures for activating it.   One of the functions of the Viticultural Protocol is to put the grower in a position of being able to use the various methods of vineyard management - whether they be chemical or organic – based on the real needs of the vines and of the terrain at any given time. In order to do this, technical and technological instruments for gathering data have been activated for some time. These instruments constantly “photograph” the current situation in the vineyard. This snapshot is then conveyed by the Consortium to the growers so that they can choose the action to take in the field that will have the least impact on the environment.   S.Q.N.P.I. Certification The next step towards an even more sustainable Denomination will be S.Q.N.P.I (Sistema Qualità Nazionale Produzione Integrata) Certification of the various estates in the Conegliano Valdobbiadene Prosecco D.O.C.G. Denomination, for which all the necessary documentation is already being prepared. This is a system that takes into account all the methods of production and defense of crops against adversities, so as to reduce to a minimum the use in the vineyard of synthetic chemical substances and also rationalize the practice of fertilization.   In order to obtain and maintain certification, control activities will be organized, such as the implementation of a significant number of analyses on the grapes produced, aimed at ascertaining what the actual use of chemical substances in the vineyard has been.   This certification represents a great opportunity for the region, in particular because it translates into an increase in the perceived value of the Denomination. Specifically, two objectives are being targeted: certifying 25% of those taking part by 2021 and increasing certifications by 10% in each subsequent year.   All the vinifying and bottling companies will be able to participate in the project, and will therefore have the possibility of using the “bee” logo on their products. The Consortium has involved Valoritalia s.r.l. as the certifying body.   About the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 185 sparkling wine producers and includes all the categories in the production chain (vine-growers as well as vinifying and bottling companies). It operates principally in three areas: protection of the product, its promotion, and sustainability of production. It carries out these tasks both in Italy and abroad, promoting knowledge of the product through educational activities, the organization of events and relations with the press.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at press@charlescomm.com or (415) 701-9463. ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2019 Communications Campaign for US Audience

2 May, 2019

    FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles  Charles Communications Associates 415.701.9463 | press@charlescomm.com                       Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2019 Communications Campaign for US Audience   SAN FRANCISCO, May 6, 2019 – The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. is pleased to announce its 2019 communications program for the United States. The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene, which was established to safeguard the standards of what eventually became the D.O.C.G criteria in crafting wines of the highest quality and distinct provenance, is celebrating the 50th anniversary of the appellation. Their mission is to increase appellational recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its loyal audience while introducing new sparkling wine lovers to the D.O.C.G. category.   The aim is to educate the trade and public about everything D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore has to offer - regionality, authenticity, and high standards in winegrowing and winemaking. For example, many consumers don’t realize that only D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore includes the Cartizze (aka the “Grand Cru” of Conegliano Valdobbiadene) and the Rive, category which can come from the steep hillsides and embody impressively perceptible terroir differences.   The Consorzio also hopes to attract new consumers with a greater emphasis on its unparalleled quality-to-price ratios. Though Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wines tend to be priced slightly higher than traditional Prosecco, the wines are still immensely affordable given the quality, making them desirable for a range of consumers.  The wines are relatively low in alcohol as well, and offer a range of styles, dosage and terroir, all of which boost D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore’s appeal to an increasingly health-conscious society as well as its enhancing ability to pair with a host of cuisines.    The trade campaign will include working with three well-respected sommelier ambassadors including Amy Elizabeth Thurmond of Leuca in Brooklyn, New York, Jennifer Wagoner of Sepia and Proxi in Chicago and Iris Rowlee of Perbacco and Barbacco in San Francisco.  Their work will include spokesperson roles, an in-depth restaurant educational program and participation in targeted trade events. The press campaign includes a series of events, a sampling program, social media engagement and ongoing press outreach. The advertising campaign is focused on online partnerships with key wine and food influencers.     “We are excited to launch such a strategic and comprehensive communications campaign effectively targeting both trade and press," says Innocente Nardi, President of the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. “The US is an extremely important market for our top quality, world class sparkling wines.”    The list of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wineries that will participate in the US communications campaign include Adami, Andreola, Astoria, Bacio Della Luna, Bellenda, Biancavigna,  Bortolin Angelo, Bortolomiol, Bortolotti, Canevel, Cantine Vedova, Col Sandago, Col Vetoraz, Conte Collalto, Drusian, Il Colle, La Farra, La Marca, La Vigna di Sarah, Le Colture, Malibràn, Masottina, Mionetto, Montelvini, Perlage, Sanfeletto, Santa Margherita, Sommariva, Tenuta 2 Castelli, Tenuta Degli Ultimi, Toffoli, and Valdo.   About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 140 countries of which the United States ranks 4th with 3 million bottles (out of a total 33 million bottles) with a value of over $14 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now in line to be recognized as a UNESCO World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.     Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook.   For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: press@charlescomm.com or (415) 701-9463.   ###  
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Winners of 2018 Sommelier-Targeted Contests

14 March, 2019

FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles  Charles Communications Associates 415.701.9463 | press@charlescomm.com                       Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Winners of  2018 Sommelier-Targeted Contests   *** Winning sommeliers from San Francisco and New York City to visit  the Conegliano Valdobbiadene area during the 50th Anniversary of its Appellation Designation     SAN FRANCISCO, March 14, 2019 – Charles Communications Associates, the agency of record for the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., is pleased to announce the winners of the Consorzio’s two inaugural national contests, an Instagram and essay competition, targeting active U.S. sommeliers, wine buyers and beverage directors.   Kassandra McPherson Sommelier at the Lazy Bear in San Francisco was selected as the winner of the Instagram competition and Evan White Sommelier at Babbo Ristorante in New York City was chosen as the winner of the essay contest.  Ms. McPherson and Mr. White will travel to Conegliano Valdobbiadene to tour the vineyards and meet with producers of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G in the coming months. The region is the historic heart and pinnacle of Italy’s Prosecco region, located 45 minutes west of Venice in the foothills of the Dolomiti mountains.  2019 marks the 50th anniversary of the region’s D.O.C.G. appellation designation.   The two contests, an Instagram and essay competition, were a key part of the region’s trade-focused campaign designed to educate and inform beverage professionals about the legacy of leadership, tradition and dedication to quality of the Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. region.  For the Instagram competition, active sommeliers, wine buyers or directors in the U.S entered the competition between July 31 and January 15 through posting a photo of Prosecco Superiore D.O.C.G. alone or with a dish including a pairing note or caption along with the requested hashtags and tags. McPherson’s winning post was drawn from among the entrants, also of note, she was a runner up for the essay contest as well.   Entrants to the essay contest (also required to be active sommeliers, wine buyers or directors in the U.S) submitted 1000 words addressing how Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. can be better integrated into beverage programs, wine lists and fine retail stores, targeting the buying audience. White’s winning essay will be published in the April 2019 issue of the Sommelier JournalAbout the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 140 countries of which the United States ranks 4thwith over 3 million bottles (out of a total 36,3 million bottles) with a value of $18 million.    Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now a strong candidate to be recognized as a UNESCO World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aromas and flavor characteristics.  Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates  Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, which helps local and global companies create, reposition, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us on  Facebook and Instagram @AlltheSwirl and Twitter @CharlesComm. Discover more at charlescomm.com.     For interviews, imagery, more information, please contact:   Kimberly Noelle Charles or Rachel Chittick at press@charlescomm.com or (415) 701-9463.   ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Two Sommelier-Targeted Contests

31 July, 2018

FOR IMMEDIATE RELEASE July 31, 2018 Contact: Kimberly Noelle Charles or Erin Hunt Moore press@charlescomm.com or (415) 701-9463     Contest Alert! Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Two  Sommelier-Targeted Contests  Winners to Visit the Historic Heart of Italy’s Prosecco Superiore Region during the  50th Anniversary of its Appellation Designation    SAN FRANCISCO, July 31, 2018 – Charles Communications Associates announces on behalf of its client, The Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., the launch of two national contests for active U.S. sommeliers, wine buyers or beverage directors – offering winners the opportunity to win a trip to Conegliano Valdobbiadene, the historic heart and pinnacle of Italy’s Prosecco region, located 45 minutes west of Venice in the foothills of the Italian Alps. 2019 marks the 50th anniversary of the region’s D.O.C.G. appellation designation.   The two contests: an essay and Instagram competition, respectively, are a key part of the region’s trade-focused campaign designed to educate and inform beverage professionals about the legacy of leadership, tradition and dedication to quality of the Prosecco Superiore region.   CONTEST DETAILS:    Instagram Contest:  Active sommeliers, wine buyers or directors in the U.S can enter the competition by posting a photo of Prosecco Superiore alone or with a dish including a pairing note or caption, tagging @proseccocv and including #proseccosuperiore #proseccosuperioredocg #proseccoelevated #Somminstapic and that person will be entered to win an all-expenses paid, three-day trip to Conegliano Valdobbiadene in 2019, including airfare, accommodation and producer visits as a guest of the Consorzio. Candidates need to be working actively in their place of business as an employee or consultant.     Sommelier Essay Contest:   The Consorzio is also pleased to offer an opportunity to submit an essay of 1000 words on the subject of how Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. can be better integrated into beverage programs, wine lists and fine retail stores. The essay would be targeted to the buying audience, in essence, a business to business story. The winning essay writer will receive a 3-day trip to the region in 2019 including airfare, accommodation and producer visits as a guest of the Consorzio.  In addition, the winning essay will be published in the February/March 2019 issue of the Sommelier Journal.  As with the Instagram contest, candidates need to be working actively in their place of business as an employee or consultant.     Timing for Winner Selection: The contests will run from August 1, through November 30, 2018. The winner(s) will be selected and contacted by January 15, 2019.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.   About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.    The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries of which the United States ranks 5th with over 2.76 million bottles (out of a total 35.8 million bottles) with a value of $17.12 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now a strong candidate to be recognized as a UNESCO World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aromas and flavor characteristics.   About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us on  FacebookTwitter and Instagram. Discover more at charlescomm.com.   For more information, please contact:  Kimberly Noelle Charles or Erin Hunt Moore press@charlescomm.com or (415) 701-9463 ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces New US Communications Campaign

28 March, 2018

FOR IMMEDIATE RELEASE Contact: Louise Jordan  Charles Communications Associates 415.701.9463 | press@charlescomm.com                                  Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces  New US Communications Campaign Charles Communications Associates Named Agency of Record   SAN FRANCISCO, March 28, 2018 -- The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announces that Charles Communications Associates (CCA) is now their agency of record for the United States. The Consortium is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries of which the United States ranks 5th with over 2.76 million bottles (out of a total 35.8 million bottles) with a value of $17.12 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now in line to be recognized as a Unesco World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.   The trade campaign will include working with two well-respected sommelier ambassadors in New York City and San Francisco, an in-depth restaurant educational program and participation in targeted trade events. The press campaign has a series of events, a sampling program, social media engagement and ongoing press outreach. The advertising campaign is focused on online partnerships with key wine and food influencers.   “We are excited to launch such a strategic and comprehensive communications campaign effectively targeting both trade and press," says Innocente Nardi, President of the Consortium of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. “The US is an extremely important market for our top quality, world class sparkling wines.”   Connect with the Consortium on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.   About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing.   Please socialize with us on  FacebookTwitter and Instagram. Discover more at charlescomm.com.   For more information, please contact:  Kimberly Charles DipWSET or Louise Jordan DipWSET press@charlescomm.com or (415) 701.9463 www.charlescomm.com ###
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