Create. Reveal. Evolve.

Wente Vineyards Hits the Noise Pop Scene for a Second Year

24 February, 2010


Noise Pop Logo

A fresh lineup calls for fresh juice

February 24, 2010, San Francisco, CA – WENTE Vineyards continues its mission to entice the senses for a second year of indie culture festival/Noise Pop partnership. As with the popularity of his handcrafted wines, fifth-generation winemaker Karl Wente’s keenness for good original music proves contagious. Wente’s involvement evolved from his commitment to his ‘Discover the Wine, Discover the Music’ (DWDM) program, www.wentevineyards.com/discover. Each year, or vintage as he likes to call his new discovery series, Wente seeks out the best new emerging artists.  A great highlight to this year’s Noise Pop program will be the wine and music pairings, culled by Karl Wente and friends, at the Swedish American Hall, Friday and Saturday evenings.

The first artist/wine pairings are set to drop at the Swedish American Music Hall with exclusives for John Vanderslice and THAO NGUYEN /MIRAH, Friday February 26th and Saturday February 27th, respectively. Wente Vineyard wines will host the Industry Noise Conference cocktail party and Pop n’ Shop at The Verdi Club on Saturday, February 27th. Festivities continue throughout the festival nightly with Wente Vineyard wines for Happy Hour at Bender’s, starting Tuesday, February 23rd. Additionally, Wente Vineyards will sponsor the Noise Pop Film Festival reception on Thursday, February 25th from 5:30-7:15pm at the Viz Cinema. Karl Wente was interviewed for one of the widely anticipated documentaries, Blood Into Wine, which airs following the reception.

Wente Vineyards and ‘Discover the Wine, Discover the Music’ will take part in a cool new concept at South by Southwest (SXSW) when Karl Wente participates in the first livestream of ViewTopiaSXSW -- the live stream initiative for Whole Foods Markets, with home page positioning on Justin.tv.  Wente Vineyard’s ‘Discover the Wine, Discover the Music’ Wine Bus will be featured during ViewTopiaSXSW on Thursday, March 18th and Friday, March 19th. This party on wheels offers free rides, wine tastings and live music.

The ties between Wente Vineyards and music appreciation at all levels have deep roots.  Celebrating over 20 years of its popular concert series with renowned established artists such as Sheryl Crow, Diana Krall, Elvis Costello, on its estate in Livermore, California, events such as Noise Pop and SXSW represent an opportunity to tap in to the exciting emerging music scene.

Noise Pop, like Wente, understands that the celebration of music and art is important in life. Starting in 1993, the festival will turn eighteen this year.  Noise Pop has become world-renowned but more importantly, given emerging artists a chance to be heard. Artists who have appeared and gone on to widespread acclaim include: The White Stripes, Modest Mouse, The Flaming Lips, Death Cab for Cutie, and many, many more. For more information on Noise Pop, please visit www.noisepop.com

2010 Noise Pop Artist/Wine Pairings are as follows:

John Vanderslice/Crane Ridge Merlot

Nurses/Southern Hills Cabernet Sauvignon

Honeycomb/Riva Ranch Chardonnay

Conspiracy of Venus/ Riverbank Riesling

THAO NGUYEN/Small Lot Pinot Blanc

MIRAH/Crane Ridge Merlot

House Feathers/ Southern Hills Cabernet Sauvignon

Dave Smallen/Small Lot Pinot Blanc

Karleta Sue Kay/ Morning Fog Chardonnay

About Wente Vineyards

The country's oldest continuously operated family-owned winery; Wente Vineyards is led today by the fourth and fifth generations of the Wente family. More than 125 years of committed stewardship to the land has led to the development of Wente Vineyards’ Farming for the Future, a system of sustainable viticulture practices designed to produce the best quality wines with the least environmental impact. This philosophy extends to all aspects of winery operations, where energy efficiency, waste reduction, recycling and social responsibility are all integral to the culture.

All of the wines within the Wente Vineyards portfolio are Estate Grown, crafted by 5th generation winemaker, Karl Wente from estate vineyards in Livermore Valley and Arroyo Seco. Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards is recognized as one of California’s premier wine country destinations, featuring wine tasting, fine dining and championship golf. For more information, visit www.wentevineyards.com.