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CCA helped to create this brand from white board to launch with client
Majestic Brands in late 2004 through 2005. Cocktails by Jenn aka
CBJ is a line of premium vodka cocktails packaged in fashionable
single-serve bottles in adorable purse-like totes. The coverage
has been nothing short of great..Real Simple, Glamour, the Today
Show online, American Airlines, 7 X 7, and the list goes on... CCA
also positioned CBJ with key marketing partners such as SmartsCo,
Karen Neuberger, Dress for Success among others. CCA has worked
with Majestic Brands since November 2003. Images/Logo
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Logos
Cocktails by Jenn Logo (JPG File, 27 KB)
Press Highlights
Real Simple
July 2005
"Products of the Month"
"Bring along a four-pack or two of Cocktails by Jenn, in
flavors like Appletini and Cosmopolitan. You'll see the Great White
Whale in a whole new (perhaps hazy) light."
View
PDF (1 MB)
Glamour
June 2005 Issue - "Summer Must Haves"
"A Cosmo in a bottle"
"Used to be if you wanted a cocktail at the beach, you'd
have to settle or have a burpy beer. But now Lemon Drops and Cosmopolitans
are portable, too. Cocktails by Jenn, $15 for a set of four, at
supermarkets."
View PDF
(1.2 MB)
Health Magazine
May 2005 issue
"Cocktail hour? Just chill."
"Who says you have to have a full bar at home to enjoy a
perfectly stirred Cosmo? We've fallen for the new Cocktails by Jenn,
available nationwide next month. These tangy vodka sippers come
in a reusable tote bag (four bottles per bag) for $14.99 and simply
need to be chilled before serving. Choose from Cosmopolitan, Lemon
Drop (our pick for spring or summer soiree), Appletini, or Tropical
Blue Lagoon. Pour into your favorite martini glass and garnish with
a sprig of mint or lemon twist."
View PDF
(3 MB)
American Way magazine (American Airlines)
April 15, 2005 issue, Page 20
"Out to Lunch" in the Upfront section
"Leave the martini glasses at home. Cart a four-pack of
screw-top Cocktails by Jenn - cosmos, appletinis, blue lagoons,
or lemon drops. $15 for a four-pack."
View PDF (2.4
MB)
New York Daily News
by Breanne Heldman
3/24/05
"Drink Up!"
"Let's be honest, ladies. Sometimes B.Y.O.B. is just not
our speed. Cocktails by Jenn makes it easy to B.Y.O. Martinis. A
four-pack of the single-serve aperitifs made with real vodka (read:
not malt liquor) come in Lemon Drop, Appletini, Tropical Blue Lagoon
and, of course, Cosmopolitan. And forget cardboard - these arrive
in an adorable tote fit for the on-the-go gal. $14.99, coming to
liquor stores in two weeks."
Marketing to Women newsletter
1/1/05
"Startup Cocktails by Jenn introduces ready-to-drink alcoholic
cocktails aimed at women. Cocktails by Jenn come in four flavors
- Cosmopolitan, Lemon Drop, Tropical Blue Lagoon, and Appletini
- and are sold in four-pack totes or variety packs. The totes are
decorated with "icons of modern femininity," including
cocktail glasses, diamond rings airplanes, cell phones and ice cream
sundaes. Each tote also includes a collectible metal charm. The
cocktails are marketed as girlfriend gifts or party favors, and
promotional activities include event sampling and a website with
blog."
http://www.epmcom.com/html/women/MTW_index.html
Lucky Magazine
Dec. 2004
View PDF (2.2
MB)
Seattle Post-Intelligencer
Online Business Section - Entertainment Press Releases
11/23/04
"Cocktails by Jenn. Classic, ready-to-serve cocktails in
Cosmopolitan, Lemon Drop, Tropical Blue Lagoon and Appletini flavors
are packaged in a sassy purse-shaped tote and decorated with whimsical
icons of modern femininity. The totes include a collectable metal
charm and four premium vodka cocktails (100ml bottles, 17% alcohol).
Perfect for parties! ($14.99 each) Available at Safeway, VONS and
Pavillions stores in CA, AZ & NV... soon to roll out to Eastern
markets."
http://prnewswire.com/cgi-bin/stories.pl?ACCT=SPIENT.story&STORY=/www/story/12-07-2004/0002587770&EDATE=TUE+Dec+07+2004,+11:01+AM
Phil Lempert, food editor of the Today Show; article on MSNBC.com,
Supermarketguru.com
10/27/04
"These cocktail mixtures come ready to drink with all-natural
flavors and the vodka already mixed in for you. So what's it like?
Well, we tried the Cosmo and have to tell you it was one of the
best we've ever tasted."
http://msnbc.msn.com/id/6336797/
Contra Costa Times (Northern California)
Lynn Carey - Features Editor
11/20/04
"No longer will you have to have that martini shaker in
your hands all night or the blender going, thanks to Cocktails by
Jenn, available at Safeway and other stores… The (web)site
is tons of fun, and after you're done perusing it, you'll not only
want to throw a bash, you'll want to invite Jenn as well!"
http://www.contracostatimes.com/mld/cctimes/living/home/10231962.htm
Karen Neuberger Girls Getaway Tour
April 8-9 at the Mall of America, Minneapolis, Minn.
ABC 7 Chicago
"Secret Language of Girlfriends"
"Lifestyle designer Karen Neuburger will jump aboard a 35-foot
pink, polka-dot RV to launch her new book, The Secret Language of
Girlfriends, and kick-off a 10-city Girlfriend Getaway Tour across
the country beginning in April. She departs the San Francisco area
on Monday, April 4 for the tour's first stop at the Mall of America
in Bloomington, MN. The two-day Girlfriend's Getaway event on April
8 and 9 will feature live entertainment, pampering stations, a chocolate
fountain, a martini bar sponsored by Cocktails by Jenn, shopping
and more."
http://abclocal.go.com/wls/news/extrainfo/041205_ex_book.html
CBJ is the "official cosmo" sponsor; t-shirts/lip gloss/postcards
will be included in gift bags and as special prizes. 50 bottles
were included in the KN press kit box & sent to major media
contacts http://karenneuburger.com,
http://www.secretlanguageofgirlfriends.com
7x7 Magazine
April 2005 issue
7Up - 7 Things To Know Now section, pg. 38
"PARTY FLAVOR"
"Girls'night in just got girlier. Cocktails by Jenn sells
ready-made vodka cocktails ($15 for a four-pack) like the Cosmopolitan
and the Brooke Shields-worthy Tropical Blue Lagoon."
View PDF
(2.1 MB)
Real Simple Magazine
July issue
Press Kit
Press Releases
May 3, 2005
Couture takes a juicy approach to summer with Cocktails by Jenn’s
New Key Lime Flavor (PDF, 78 KB)
December 7, 2004
Cocktails by Jenn Creates a Stir as a Fashion Forward Liquid Accessory
(PDF, 112 KB)
November 22, 2004
Spirited Wine Gifts - Wine and Spirits to Please Every Personality
(PDF, 122 KB)
Cocktails by Jenn was sold within 1 year of launch for over $15 million.
