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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Two Sommelier-Targeted Contests

31 July, 2018

FOR IMMEDIATE RELEASE July 31, 2018 Contact: Kimberly Noelle Charles or Erin Hunt Moore press@charlescomm.com or (415) 701-9463     Contest Alert! Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Two  Sommelier-Targeted Contests  Winners to Visit the Historic Heart of Italy’s Prosecco Superiore Region during the  50th Anniversary of its Appellation Designation    SAN FRANCISCO, July 31, 2018 – Charles Communications Associates announces on behalf of its client, The Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., the launch of two national contests for active U.S. sommeliers, wine buyers or beverage directors – offering winners the opportunity to win a trip to Conegliano Valdobbiadene, the historic heart and pinnacle of Italy’s Prosecco region, located 45 minutes west of Venice in the foothills of the Italian Alps. 2019 marks the 50th anniversary of the region’s D.O.C.G. appellation designation.   The two contests: an essay and Instagram competition, respectively, are a key part of the region’s trade-focused campaign designed to educate and inform beverage professionals about the legacy of leadership, tradition and dedication to quality of the Prosecco Superiore region.   CONTEST DETAILS:    Instagram Contest:  Active sommeliers, wine buyers or directors in the U.S can enter the competition by posting a photo of Prosecco Superiore alone or with a dish including a pairing note or caption, tagging @proseccocv and including #proseccosuperiore #proseccosuperioredocg #proseccoelevated #Somminstapic and that person will be entered to win an all-expenses paid, three-day trip to Conegliano Valdobbiadene in 2019, including airfare, accommodation and producer visits as a guest of the Consorzio. Candidates need to be working actively in their place of business as an employee or consultant.     Sommelier Essay Contest:   The Consorzio is also pleased to offer an opportunity to submit an essay of 1000 words on the subject of how Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. can be better integrated into beverage programs, wine lists and fine retail stores. The essay would be targeted to the buying audience, in essence, a business to business story. The winning essay writer will receive a 3-day trip to the region in 2019 including airfare, accommodation and producer visits as a guest of the Consorzio.  In addition, the winning essay will be published in the February/March 2019 issue of the Sommelier Journal.  As with the Instagram contest, candidates need to be working actively in their place of business as an employee or consultant.     Timing for Winner Selection: The contests will run from August 1, through November 30, 2018. The winner(s) will be selected and contacted by January 15, 2019.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.   About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.    The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries of which the United States ranks 5th with over 2.76 million bottles (out of a total 35.8 million bottles) with a value of $17.12 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now a strong candidate to be recognized as a UNESCO World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aromas and flavor characteristics.   About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us on  FacebookTwitter and Instagram. Discover more at charlescomm.com.   For more information, please contact:  Kimberly Noelle Charles or Erin Hunt Moore press@charlescomm.com or (415) 701-9463 ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces New US Communications Campaign

28 March, 2018

FOR IMMEDIATE RELEASE Contact: Louise Jordan  Charles Communications Associates 415.701.9463 | press@charlescomm.com                                  Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces  New US Communications Campaign Charles Communications Associates Named Agency of Record   SAN FRANCISCO, March 28, 2018 -- The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announces that Charles Communications Associates (CCA) is now their agency of record for the United States. The Consortium is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries of which the United States ranks 5th with over 2.76 million bottles (out of a total 35.8 million bottles) with a value of $17.12 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now in line to be recognized as a Unesco World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.   The trade campaign will include working with two well-respected sommelier ambassadors in New York City and San Francisco, an in-depth restaurant educational program and participation in targeted trade events. The press campaign has a series of events, a sampling program, social media engagement and ongoing press outreach. The advertising campaign is focused on online partnerships with key wine and food influencers.   “We are excited to launch such a strategic and comprehensive communications campaign effectively targeting both trade and press," says Innocente Nardi, President of the Consortium of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. “The US is an extremely important market for our top quality, world class sparkling wines.”   Connect with the Consortium on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.   About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing.   Please socialize with us on  FacebookTwitter and Instagram. Discover more at charlescomm.com.   For more information, please contact:  Kimberly Charles DipWSET or Louise Jordan DipWSET press@charlescomm.com or (415) 701.9463 www.charlescomm.com ###
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