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DIAM and G3 Partner to Serve U.S. Wineries

28 January, 2010

DIAM and G3 Partner to Serve U.S. Wineries for Alternative Closures Modesto, CA, January 28, 2010--Oeneo Bouchage, manufacturer of the patented technical cork closure DIAM, has signed a long-term distribution agreement with leading USA supply chain company G3 Enterprises. Effective January 2010, G3 Enterprises will be the exclusive distributor of the DIAM portfolio of technical closures to key markets throughout North America. As part of the agreement, G3 Enterprises will be printing and finishing DIAM closures in their Modesto plant. Based in Modesto, California, G3 Enterprises is a single source provider of quality packaging and supply chain services, encompassing labels, closures, mobile bottling, bottle decorating and logistics. G3 Enterprises employs over 340 people and supplies over 300 wines and spirits customers throughout North America. G3 Enterprises has a professional sales force covering the USA, Canada and Mexico and is a major supplier of closures and labels. Commenting on the development, Oeneo Bouchage CEO Dominique Tourneix said: “The distribution agreement with G3 is a huge step forward for DIAM - we look forward to a long and successful partnership with G3 and are firmly focused on continuing to grow market share and drive the closure industry forward.” “The addition of the DIAM closures to our portfolio of products and services is a testament to G3’s focus on providing our customers with the latest in technological advances in closures. We are very proud to be associated with Oeneo Bouchage and their patented technical closures’, says Robert Lubeck, President and CEO of G3 Enterprises. The announcement follows recent investment by DIAM to increase the profile of the technical closure in the USA. The ongoing program is focused on driving the closure debate within the trade and consumer wine media, with key industry influencers and amongst leading retailers. DIAM is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. DIAM is a technical cork, produced by the patented DIAMANT super-critical CO2 process, delivering a consistently neutral, TCA-free cork closure. Validated by several world-wide independent laboratories, the DIAMANT process uses super-critical CO2 to eradicate 2,4,6 – trichloroanisole (TCA) and 150 other compounds. For more information, please contact Kimberly Charles at press@charlescomm.com or 415-701-9463 www.charlescomm.com
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Wine Industry Experts Discuss Revolutionary Study

17 December, 2009

Wine Industry Experts Lay Foundation for Revolutionary Study to Examine Levels of Bottle Variation November meeting of industry stakeholders advises Diam to start with a preliminary trial San Francisco, CA, December 17, 2009 – A panel of fourteen leaders from across the wine industry offered their recommendations to Australia, UK, and US-based representatives of technical wine closure producer Diam on how to structure a major research study that will provide the first quantitative data on the level of bottle variation among the best-selling wines in the United States. At a meeting on November 18th, 2009 at the modern Intercontinental Hotel in downtown San Francisco, the blue ribbon industry panel agreed that the first step toward ensuring a scientifically meaningful study would be to conduct a pre-trial. Thus, a preliminary study of three cases (ie thirty-six bottles) of three different wines in 750mL glass bottles, purchased at local San Francisco Bay Area wine retailers, will be technically analyzed for variation in as many ways as is likely to produce valuable results. Test results will be reviewed by the panel to determine which analyses are the most indicative of bottle variation and should be repeated in the final study. This information will then be passed to an independent statistician in order to determine the necessary sample size of the final study that will ensure statistical significance. In attendance at the meeting were Bruce Cass, editor of the Oxford Companion to the Wines of North America; John Cunningham, Senior Manager of Research and Development and Process Improvement at G3 Enterprises; Karen Fletcher, Wine Buyer for Fresh & Easy; Tim Gaiser, MS, Education Chair for the American Chapter of the Court of Master Sommeliers; Jamie Goode, Wine Columnist for the UK’s The Sunday Express; Neal Hagiwara, Senior Manager, Corporate Quality at G3 Enterprises; Robert T. Hodgson, Professor Emeritus, Humboldt State University; Helen McGinn, Director of PR/Marketing at Copestick Murray, a UK-based global wine business; Curtis Philips, Technical Editor at Wine Business Monthly; David Stevens, Senior Consultant at Davon International; Wilfred Wong, Director of Ecommerce at Beverages & More, among others. Discussion on where to purchase the wines led to lively dialogue between retailers who felt the wine should be purchased from the winery and winemakers who advocated purchasing directly from retail. Other points of debate included the design of the organoleptic analysis for the major study; after much consideration, the panel agreed to assemble a sensory panel that would begin with odd-man out tests followed by a duo/trio analysis. In addition to gathering the necessary data to author a report on the cost to the American wine trade and its influence on the greater economy of bottle variation, a primary goal of this study is to create a bank of valuable “open source” data available to anyone, anytime for future research. In order to create transparency and ensure objectivity in the design of this study, the abovementioned panel of stakeholders from across the wine industry has been invited to both lead and design the study. November’s meeting was organized by San Francisco-based marketing communications firm Charles Communications Associates (CCA) in conjunction with UK-based CUBE Communications and Diam-USA. The Intercontinental Hotel was selected for its shared commitment with Diam and CCA to green initiatives; the hotel applied for and will receive LEED-EB status in 2010. About Diam Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. For more information about DIAM, please visit www.diam-cork.com or www.cubecom.co.uk.
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Diam To Host Panel of Wine Industry Experts

16 November, 2009

Wine Industry Experts are Intent on Finding the Real Level of Bottle Variation in the US November 18, 2009 Panel of industry stakeholders and analysts are being convened to design a trial that will, once and for all, provide unequivocal data showing the true level of bottle variation on retailer’s shelves. San Francisco CA, November 16, 2009 – Technical wine closure producer Diam will fund a major research study to provide the first quantitative data on the level of bottle variation among the best-selling wines in the United States. Discussion at a blue ribbon industry panel gathering on November 18th will focus on developing relevant and meaningful parameters for this groundbreaking study. Leaders from every facet of the wine industry including retailers, master sommeliers, winemakers, researchers, along with trade journalists, have been invited to frame what will be one of the more revelatory studies about closures in the wine business. The meeting will be held at the Intercontinental Hotel in downtown San Francisco. Among the expected attendees are Bruce Cass, editor of the Oxford Companion to the Wines of North America; John Cunningham, Senior Manager of Research and Development and Process Improvement at G3 Enterprises; Karen Fletcher, Wine Buyer for Fresh & Easy; Tim Gaiser, MS, Education Chair for the American Chapter of the Court of Master Sommeliers; Jamie Goode, Wine Columnist for the UK’s The Sunday Express; Neal Hagiwara, Senior Manager, Corporate Quality at G3 Enterprises; Helen McGinn, Director of PR/Marketing at Copestick Murray, a UK-based global wine business; David Stevens, Senior Consultant at Davon International; and Wilfred Wong, Director of Ecommerce at Beverages & More. Commenting on the statistical significance of the study will be Humboldt State University Professor Emeritus Robert T. Hodgson, author of the scientific paper An Analysis of the Concordance Among 13 U.S. Wine Competitions, published in the Spring 2009 Journal of Wine Economics. The research study proposes to purchase the best selling wines in the USA bottled in 750mL for technical and organoleptic analysis of bottle variation. From this, a report exploring the costs to the American wine trade of bottle variation will be authored by an independent source. Details of the discussion will be released on December 1, 2009. This meeting is organized by San Francisco-based marketing communications firm Charles Communications Associates (CCA) in conjunction with UK-based Cube Communications and Diam-USA. The Intercontinental Hotel was selected for its shared commitment with Diam and CCA to green initiatives; the hotel applied for and will receive LEED status in 2010. About Diam Globally, DIAM is the leading technical cork closure with value sales of $82M in 2008, and enjoyed an 8.5 percent increase in US market share in 2008. Diam is committed to engaging with winemakers, retailers and distributors to drive awareness of current issues and to ensure all key stakeholders start to ‘think’ about the benefits of the closure options available. ###
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