When it was time to tell our story, our family vetted several Public Relations firms to search for one with political savvy and courage to stand up for the truth. Kimberly Charles and her team understood the politics that now surround food, and helped us navigate through hundreds of press requests to accurately convey the reality. The process was demanding, but the combination of Charles Communications’ attitude, passion and professionalism allowed us to accomplish our goal with smiles on our faces.
For SakéOne, Charles Communications has proven to be a savvy, dynamic navigator for both traditional and social media channels. They are particularly adept at converging our brand messaging with new PR opportunities in the beverage alcohol media world.
A dynamic, intuitive and knowledgeable team, Charles Communications has an incredible understanding of the wine world and its evolution. Experts in consumer marketing and communication, they understand how to improve our positioning in the overall wine world. We are proud to work together on both sides of the Atlantic.
We want to thank Charles Communications for the great job that they have done for Batasiolo wines. We’ve been able to be in front of journalists we’ve never expected, and this has helped the exposure of Batasiolo in the U.S.
Charles Communications has been instrumental in the launch of Bunnery Natural Foods. We’re a family-business based out of a small town, and CCA’s relationships and strategies have immensely helped us grow on a more national level. It’s been an honor and pleasure working with them, and we’re thrilled to see what they come up with next.
We love working with CCA! Kimberly Charles has put together an experienced team that’s focused, connected and has its finger squarely on the pulse of the wine industry. They’ve been integral in helping our brand development, media relations and social media strategy. I strongly recommend CCA!
Kimberly Charles and the team at CCA always displayed the enthusiasm and creativity critical to achieving success in Public Relations. Their professionalism and relationships enabled them to move our brand in the desired direction and I look forward to working with CCA in the future.
Charles Communications is well respected in the wine industry as one of the leading public relations and communication consultants. Wente Family Estates became a client of CCA, and immediately saw the results and outreach they were able to achieve in multiple forms of media (print, broadcast and social). Kimberly and her team are creative, strategic and energetic in delivering our company’s public relations goals and needs. It has been a successful relationship and a pleasurable experience to work with them.
We searched high and low for a marketing firm with deep experience in the food and beverage industry to handle public relations and media for our global series of wine events, Matter of Taste. Over the past year, the CCA team has done an outstanding job for us, providing valuable insights and media traction in each of our targeted markets, as well as introductions and connections beyond the scope of our work agreement. We are delighted with CCA and look forward to ongoing collaboration.
CCA’s well thought out strategic communications initiatives have provided us with successful campaigns that have generated incredible coverage and engagement with top-flight media, trade, industry and consumers. The strong relationships that the team has with key influencers have been critical in providing us with the opportunities to communicate our story. It is a pleasure to work with CCA and we appreciate the innovative and dedicated ethic that they bring to our relationship.
Charles Communications AssociatesCCA is an independent creative marketing firm that employs traditional public relations and new media strategies to assist companies, organizations and non-profits in the creation, development and marketing of interesting and compelling brands. Recognized as one of the most effective PR firms in the wine industry, we have an exceptional track record of promoting products in the gourmet, natural and organic food and beverage categories, from wine and tea to top shelf spirits and luxury goods. We consider ourselves fortunate to work with clients who share our philosophy of social responsibility in work and everyday life.
In The News
All the Swirl
Author: Samin Nosrat
Why is this a must read?: Here in California, we use the phrase "life hacks" regularly, and no it's not a bunch of programmers in a room plotting anarchy, it's a way of living more simply but developing smart shortcuts. How do we simplify in this world of constant onslaught? Texts, calls, emails, Facebook messages, Linked In messages...you get the idea. Not much time for long form reading any more.
As a child, I studied cooking tomes voraciously. We had the holy trinity of books at home, Mastering the Art of French Cooking, The Joy of Cooking and later in my youth, The Silver Palate. I loved the academia of Julia Child and Simone Beck's masterpiece and it still holds up to today as evidenced by Julie & Julia, wherein writer Julie Powell replicated the entire book of recipes in a year, toques off to her!
Today, we live in a more compressed time, getting food prepared and meal planning challenges the best of intentions. Witness how much the Prepared Foods section has exploded in grocery stores. I love the premise of Salt, Fat, Acid, Heat in that it unshackles us from the pressure of cooking and allows us to keep four simple guidelines in mind when prepping our meals. I think there are so many food lovers out there who don't cook because, much like wine, it appears to require an advanced degree to understand it. I'm all in favor of ways to bring casual pleasure and invite us to reconnect with ingredients and flavor. I'll be riffing with this book this summer while I aspire to my gorgeous cookbook collection, which collects more dust than anything else.
Bon Appetit as Julia would say!
My "must read" is from: PUNCH
Article: The Life and Afterlife of Terroir
Author: Jon Bonne
Why is this a must read?: It seems like Terroir has been around for a lot longer than its nine years. The tiny wine bar already seemed like an institution when I was first coming up in wine, and it was always my first stop when visiting Manhattan. The wine world (especially Germany) owes its founder Paul Grieco a huge debt for making riesling 'great again' of course, but I enjoyed reading about how Jon Bonne's appreciation of Terroir somewhat mirrors my own. I really did learn to love riesling at at the East 12th Street location, but Grieco also introduced me to Musar, Clos Saron, picpoul and countless other 'cool kid' wines, without any of the pretense those wines came with when featured elsewhere. In a very cliched (but honest) way, Terroir provided a memorable foundation for a beginner's curiosity, and will always hold a special place to me for fanning those early flames.
My "must read" is from: The New York Times
Author: Lisa Damour
Why is this a must read?: Even if superheroes are not your “thing”, this piece sheds light in an important way relative to gender dynamics and the need to continue to encourage young women to speak up. Lisa draws attention to the frustrating fact “that males continue to dominate the airtime of coeducational classes, even in college and law school, even when females are in the majority.” Additionally, the gender dynamics that prevail today often label assertive or aggressive girls as “mean girls” while similar behavior among boys is brushed off as “boys being boys.” In a world where it seems like it is becoming increasingly difficult to be a kid, Lisa points out that making this movie a family affair, instead of just an outing for the girls, can open up meaningful conversations, as Wonder Woman’s role serves as a model of the importance of standing up for yourself, and defending others. In this respect, Lisa notes, we should want both the girls and boys of this world to be like Wonder Woman.
My "must read" is: The Girl on the Train
Author: Paula Hawkins
Why is this a must read?: For the past several months, I have continuously heard about this New York Times bestseller. While exploring Seattle, I stumbled upon a copy of it in a used bookstore and decided to find out what all the hype was about. From page one, this book grabs your attention as you are pulled into the complex lives of Rachel and Megan. Part mystery, part thriller, this captivatingly raw novel will draw you in from the very first train ride. It's been a long time since I have been so absorbed in a novel, and it has definitely reignited my passion for reading fiction.
My "must read" is from: The New York Times
Article: The Moral Bucket List
Author: David Brooks
Why is this a must read?: We’ve all encountered people who seem inherently good- those who give without taking, who are mindful and compassionate, who put pride aside and live humbly, who volunteer their time for the enhancement of others. When I meet these types of people, I feel the need to spread their goodness. I feel inspired. This article details the ways in which the common person can take steps to bettering themselves in hopes of becoming “good.” Achieving this type of inner character requires reflection, both inner and outer. It’s important to notice the kind deeds that others do because it makes us more likely to try and replicate these deeds. However, it’s equally important to spread these good deeds through altruistic means. The advancement and improvement of society depends on these good people because they help instill hope in others, and, as Brooks writes in his article, “the stumbler doesn’t build her life by being better than others, but by being better than she used to be.”