Evolve: Fess Parker
When CCA first took on Fess Parker Winery in 2000, it was a medium sized production California winery with little market recognition among the press and trade. Yet over the years, CCA capitalized on the appeal of the brand name to the baby boomer wine drinker, along with the cachet of the winery's owner as a Hollywood legend, to position the brand as a leader and champion for Santa Barbara County wines. Since that time, the winery has been on a roll experiencing annual brisk growth, and the media interest remains high for both the wine’s quality and the compelling family story. After this key success 7 years ago, we are re-engaging as their agency to launch a new endeavor.