Create. Reveal. Evolve.

Gonzalez Byass


González Byass is one of the world’s most renowned producers of wine and spirits. Charles Communications Associates specifically represents the Chilean portfolio of González Byass. Founded in 1835, González Byass earned international fame with their Tio Pepe fino sherries, wines, and brandies from Jerez de la Frontera. During the 20th century, González Byass expanded into Spain’s most coveted winegrowing regions including Rioja, Penedés, Rías Baixas, Castilla, Rueda, Arcos de la Frontera, and Somontano. As with Tio Pepe, González Byass set the benchmark for craftsmanship in each of these regions.
In 2016, González Byass exploded into South America by acquiring Chile’s Veramonte, Neyen, Ritual and Primus brands. The wines are representations of the distinctive growing regions  of Casablanca, Colchagua, and the sub-region, Apalta. González Byass leverages more than 180 years of expertise in Chile, and is helping lead the emergence of the country as a premier wine producer.


Veramonte has been a standout of Chilean wines since it’s founding in 1990.  An early pioneer of growing ultra-premium wines sustainably in the Casablanca Valley, this region is situated a quick drive from Santiago and is marked by the snowcapped Andes  and Valparaíso’s cooling maritime influence.
Organic faming practices and a rigorous approach to quality control have helped make Veramonte wines a standout in competitions, restaurants, and dining rooms across the world. The unusually cool climate in the foothills of the Coastal Range allows for the highest quality pinot noir, sauvignon blanc, and chardonnay vines to flourish. Veramonte’s portfolio includes handcrafted bottlings of those varieties as well as carmenere, cabernet sauvignon, merlot, and a rosé of syrah.
Ritual wines were born from an urge to prove Chile to be one of the most dynamic wine-producing countries in the world. Ritual’s artisanal wines are crafted from their organic estate nestled in Chile’s Casablanca Valley. The cool climate and decomposed granite  soils here provide ideal growing conditions for high quality wines.
Not content to rely on Old World standards, the winemaking team at Ritual has continuously improved their methods from vineyard to glass. Low impact farming methods allow for Casablanca’s breathtaking, biodiverse forests to thrive and play their part in defining the terroir.  Furthermore, native yeast fermentations in steel, concrete, or neutral oak retain the influence of the natural world and create true wines of place. Ritual’s portfolio includes pinot noir, chardonnay, sauvignon blanc, merlot, and syrah.
Meaning “The Spirit” in the local Native tongue, Neyen’s fruitful history dates back to 1889. That was the year own-rooted Cabernet Sauvignon vines were planted which continue to provide much-coveted fruit for their wines today. Neyen was the first winery founded in the Apalta region, found at the southern meeting place of the Andes Mountains and the Coastal Range. Highly volcanic soils rich in granite and the Tinguiririca river’s meandering over the centuries have combined for a terroir unlike any in Chile - or the world for that matter.
Out of deep respect for the natural beauty and history of the estate, Neyen’s winemaking team has committed itself to using organic practices that will enhance and protect the terroir.  These practices also allow the wines to be faithful expressions of a dynamic region that is now coming into world recognition. Every vintage, Neyen creates one masterful blend of estate grown cabernet sauvignon and carmenere from their centenary vines.


Press Highlights

Back to Client List