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Sonoma Wine Company Partners With MAS Wine Co. To Provide Keg Service To Contract Clients

8 September, 2010

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Innovative Packaging Preserves Wine Quality, Saves Money and Reduces Waste

September 07, 2010 – Sonoma Wine Company (SWC) now offers clients the opportunity to package their finished wine in kegs for sale and distribution. SWC, the North Coast’s leading contract wine facility, has partnered exclusively with MÁS Wine Company to provide keg filling and integrated production services to existing and new clients.

Tapping into the growing trend in Bay Area restaurants and beyond to serve wine from kegs, SWC will package clients’ wine in either stainless steel or plastic kegs in a variety of sizes. The MÁS Mini-Tank is a complete wine draft system that can easily be incorporated into a restaurant, bar, party, or special event requiring no pre-existing or new infrastructure.

“We are always exploring new ways to enhance the value that we bring to our clients,” said Natasha Granoff, Director of Business Development  “By packaging their wine in kegs, our clients will save money on materials, labels and shipping costs. Restaurateurs increasingly recognize the excellent quality of wines being offered in kegs and the advantages they bring: fewer bottles to recycle, less packaging materials, no corked bottles to return and an extended ‘shelf life’ on the bar. Consumers benefit most because all of these savings translate to better wine and a lower price.”

“Kegs provide a 10-12% margin advantage on your cost of goods after depreciation of the kegs,” observed Andy Woehl, Co-Owner of MÁS Wine Company. Offering additional incentives to use kegs, he said “although they entail an initial capital investment, there are significant long term savings since the average market life of a keg is 15 to 20 years. After only 5 or 6 uses a keg will have paid for itself and your packaging costs drop dramatically to less than $6 per 9 liters.”

Environmental benefits are equally compelling. MÁS estimates that it will save over 45,000 pounds of waste this year by not using labels, glass bottles, corks or boxes.

About Sonoma Wine Company
Sonoma Wine Company provides unparalleled grape-to-bottle winemaking capabilities in Northern California.  Custom winery services include, crush-to-bottle, tank and barrel storage and services, and case goods warehousing to existing wineries and virtual wineries. The facilities produce more than four million cases of wine annually for 30 clients. Over the past few years, Sonoma Wine Company’s Graton facility has been recognized by the EPA and other organizations for its energy efficiency, water conservation and environmentally conscious winemaking operations. Sonoma Wine Company has been an EPA Climate Leader since 2005, establishing a greenhouse gas inventory baseline, and became an accredited Sonoma County Green Business in 2008. For more information visit

About MÁS Wine Company
Since 2006, MÁS Wine Company has been making award winning, draft wines in zero-waste, stand alone mini tank packaging. MÁS means more, and at MÁS Wine Company we believe in more quality, more value and being more environmentally friendly. For more information, visit