Approach to General and National MediaCCA focuses sample sends and press releases to national and regional newspapers & columnists in top markets. We can work directly with you on key markets where your products are distributed, or where you would like to focus on building awareness and distribution. CCA has a strong history of creating unique branding for press communications that not only get noticed by writers but also reflect the core principles of our clients’ brands. If selected, we would be happy to work with you to create such a program. i.e. New York Times, Wall Street Journal, San Francisco Chronicle, Boston Herald, Washington Post, Chicago Tribune, Miami Herald, Dallas Morning News, Arizona Republic, Seattle Times, Houston Chronicle, L.A.Times etc.
CCA will target tailored feature stories for major wine publications, using our connections and relationships with the gatekeepers of the industry. Given our extensive wine education, training and experience in the industry, CCA sets itself apart by immersing ourselves in world of wine media. We constantly coordinate and attend trade events, forums and tastings and keep real time contacts in this changing media world. Targets include Wine & Spirits, Wine Spectator, Wine Enthusiast, The Wine Advocate, Decanter, Food & Wine, Wines & Vines, Vineyard & Winery Management, Wine Business Monthly, Mutineer Magazine, Santé, the Tasting Panel among others.
Approach to Wine Trade/Media
CCA will create media initiatives aimed at select national lifestyle and epicurean publications such as Robb Report, GQ, Sunset Magazine, Food & Wine, Bon Appetit, Epicurious, Urban Daddy, Saveur, Departures, Travel + Leisure, Town & Country among many others. Our stories will be tailored to the publication, offering each outlet a story that truly fits their profile, not a pre-fabricated story that is unrelated to the respective publication. CCA will also focus on the business-related aspects of a company to effectively target business publications including Entrepreneur, Fast Company, the Wall Street Journal, Fortune, Forbes, Inc., and more.
Approach to Lifestyle Media
CCA views online media as an integral audience for all media pitching going forward. We use new online tools to share our messages including: Twitter, our proprietary BrandLive channel, U-Stream, video releases via Skype, Vimeo, Facebook, etc. We are bullish on online media to get the early lead ahead of traditional print publications, as their viral power is impressive and effective. Targets include: Huffington Post, Vinography, Dr. Vino, 7x7, Eater, Urban Daddy, Daily Candy, WineBusiness.com, About.com, Daily Meal, Serious Eats, and more.
Approach to Online Media