ForeFront by Pine Ridge Announces New Packaging & Holiday 'Buy a Bottle, Feed a Family' Campaign
26 July, 2011
Pine Ridge Unveils New Design and Image for ForeFront Wines
Napa, CA- Pine Ridge Vineyards revealed today a new design for ForeFront by Pine Ridge, its companion brand featuring innovative, open-sourced vineyard and varietal blends. The new look is boldly modern with a sophisticated edge to match the fine wines.
Rooted in tradition but forward thinking, the ForeFront brand takes a modern and adventurous approach to winemaking, crafting wines of exceptional quality and distinctive style. ForeFront wines are unique blends sourced from a variety of exceptional appellations throughout California and Oregon. Contemporary winemaking techniques are employed with the goal of creating luscious, approachable, and intriguing wines. The brand also experiments with unusual varietal blending, such as including a
dose of richly textured Syrah in its Cabernet Sauvignon. Open sourcing makes it possible to harness the diverse flavors found throughout California’s varied appellations at price points that appeal to wine lovers at any budget.
Pine Ridge maintains the same standards for excellence in its ForeFront wines as it does in its higher-tiered estate wines. The new ForeFront iconic logo alludes to the brand philosophy of combining the best fruit, regardless of appellation. The new package will appear on the recently released 2009 Cabernet Sauvignon and 2010 Pinot Noir.
Pine Ridge produces wines that have a distinguished reputation for capturing the unique qualities of their corresponding appellations within the Napa Valley. ForeFront builds on this tradition, extending the range of possibilities to Sonoma County, the Willamette Valley, Lake County, Santa Barbara and San Luis Obispo. Since its founding in 1978, the winery has committed to produce quality wines with forward-thinking techniques—hence the name ForeFront.
Pine Ridge Launches ‘Buy a Bottle, Feed a Family’ Program to
Support Hunger Relief in Local Communities
“Buy a bottle, feed a family” will run this holiday season
Napa, CA- Pine Ridge Vineyards announced today their Buy a Bottle, Feed a Family Program. This holiday season, for every bottle of Pine Ridge and ForeFront by Pine Ridge purchased, they will donate $1 to a local food bank. This program will run from October through December of this year.
Roughly 13% of people living in the United States live in poverty and approximately one in four children live in homes that suffer from food shortage.  Donations made possible by lovers of Pine Ridge and ForeFront by Pine Ridge wines will help feed thousands who are affected by hunger, which is particularly acute over the holiday season. This philanthropic program will occur throughout the nation in over 20 states and 30 cities. “Pine Ridge Vineyards has always helped the local Napa Valley community over the years and we are happy to support, and encourage others to support, communities in need around the country, through this program” said Michael Beaulac, Winemaker and General Manager at Pine Ridge Vineyards.
Any purchase of Pine Ridge or ForeFront, in stores, restaurants and online, will contribute to the Feed a Family Program. The program will be promoted through the winery’s social media sites including Facebook, (www.facebook.com/pages/Pine-Ridge-Vineyards) and Twitter (@pineridgewine) as well as to customers who purchase wine online at store.pineridgevineyards.com. Marketing materials will feature a QR code that points consumers to a web site where they can donate to their local food bank, as well.
About Pine Ridge Vineyards
With meticulous attention to detail and a knowledge developed over 30 years of continuity, Pine Ridge Vineyards produces wines that showcase 200 acres of premier estate vineyards across five renowned appellations in the Napa Valley. Since its founding in 1978, the winery has specialized in Cabernet and other Bordeaux style red wines as well as handcrafted Chardonnay. For more information on Pine Ridge Vineyards and ForeFront by Pine Ridge please visit www.pineridgevineyards.com. For media inquiries, images and interviews please contact Emily Aschbrenner of Charles Communications Associates at 415-701-9463 or firstname.lastname@example.org.