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LoCA Thoughts Explores the Unfrequented Side of Wine: California’s Lodi Wine Region introduces new video series aimed at debunking common myths about wine

23 April, 2013

Lodi, CA – The Lodi Winegrape Commission is pleased to introduce the launch of LoCA Thoughts, a new video series that demystifies wine, featuring local wine grape grower, Ben Kolber. Consistent with the region’s breakthrough promotional campaign – “LoCA – The Wines of Lodi, California” – which launched in September 2011, the video series will continue to highlight Lodi’s engaging approach to the world of wine.

The LoCA Thoughts videos seek to challenge conventional myths about storing, pouring, tasting and cooking with wine, while providing consumers with fun, down-to-earth solutions to some of the most common wine-related questions such as: Is there a correct way to pour a glass of wine? Is it true that I should never chill a red wine? Do pricey bottles automatically mean a better wine? Serving up the answers and dishing out quirky wine tips is grower Ben Kolber, the official spokesman of the new LoCA Thoughts video series.

“The LoCA Thoughts video series is all about taking the fear factor out of relating to wine and making it more accessible, exciting, and fun! says Ben Kolber. “When consumers see Lodi on a wine label, we want them to associate it with great quality and good times!”

Kolber is the owner of KG Vineyard Management, one out of a select number of regional vineyard management companies, which is Certified Green under the Lodi Rules™ for Sustainable Winegrowing, California’s first 3rd party-certified sustainable winegrowing program. A graduate of Berklee College of Music in Boston, with a Bachelors of Arts in Professional Music, Kolber is an avid musician, a lover of bacon-wrapped hotlinks paired with Lodi Barbera, and a busy father to three young children.

Currently, there are three videos that can be viewed at A fourth video, titled “Gooseberry Bush?”, debuts today. Future plans for LoCA Thoughts videos involve a question and answer forum as well as consumer contests to choose a topic for future videos in the series.

About Lodi Wine Country

Located south of Sacramento and west of the Sierra Nevada Mountain range, the Lodi wine region features 100,000 acres of vineyards that thrive in the classic Mediterranean climate of warm days and cool evenings.

With more than 75 varieties currently being cultivated, Lodi offers a diverse portfolio of wines. While long known as a superior producer of Zinfandel, including an estimated 2,000 acres of pre-Prohibition own rooted vines, the area also produces award-winning Cabernet Sauvignon, Petite Sirah and Chardonnay. More recently, Lodi has begun producing varietals such as Albariño, Tempranillo, Graciano and Vermentino, among many others.

Lodi has been a major winegrape growing region since the 1850’s, and today is farmed by over 750 growers. The region also serves as home to more than 80 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions.  In addition, Lodi is one of the leading wine regions in sustainable viticulture. The Lodi Winegrape Commission created Lodi Rules™, California’s first third-party-certified sustainable winegrowing program, which implements green-farming practices.

For more information about the Lodi wine region, please visit

For media inquiries and interviews, please contact Charles Communications Associates at 415|701-9463 or For additional information regarding the Lodi Wine grape Commission, please contact Executive Director, Camron King, at 209|327-4727 or

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