Create. Reveal. Evolve.

Michael Osborne Design Announces New Design Partnerships

14 March, 2011

For almost thirty years, San Francisco packaging design agency Michael Osborne Design has created some of the most memorable corporate branding and packaging design systems for renowned names in the food and beverage, wine and spirits and retail businesses. The timeless San Francisco design firm is thrilled to announce some of its significant business wins with Pacific Natural Foods, Precept Wines (Waterbrook) Trinchero Family Estates, Smithsonian National Postal Museum, California Wine Institute, Yosemite Conservancy and Wells Fargo.

One of Michael Osborne Design’s newest partnerships is with award-winning natural and organic food and beverage company, Pacific Natural Foods. The Oregon-based company has chosen Michael Osborne Design to redesign the brand’s broth, soup and non-dairy beverage packaging in 2011.

“As designers, we’ll be acting as stewards of a great brand, which already enjoys a large following. Our job will be to amplify the strong brand assets that are already there,” said Michael Osborne, president and director of Michael Osborne Design.

Renewing a design relationship from the 1990s, Michael Osborne Design was recently called in for a complete redesign of an existing brand with Trinchero Family Estates (formerly Sutter Home Winery). Michael Osborne Design will also be responsible for the packaging design of a brand new Trinchero Family Estates label that has yet to hit shelves this year. In the past, Michael Osborne Design’s colorful label designs have been credited with attracting the emerging millennial demographic and contributing to significant incremental sales for the St. Helena, CA-based company.

Michael Osborne Design was also recently appointed to redesign Precept Wines’ Waterbrook packaging design system. Two of the tiers, core-line and Melange are currently in stores, with the Reserve releasing in Q3. Waterbrook is located in the heart of the Walla Walla American viticultural area in Washington state and was in need of enhanced shelf presence that represented the quality of the wines, in conjunction with the opening of the new winemaking facility. Additional wine industry projects include logo redesigns for the California Wine Institute and the California Sustainable Winegrowing Association.

Michael Osborne’s work is in the permanent collections of the San Francisco Museum of Modern Art and the Cooper-Hewitt National Design Museum. Created by Michael Osborne Design, “Alphabetilately” is the name of the current exhibit at the Smithsonian National Postal Museum in Washington, D.C. The exhibit showcases more than 2,000 individual USPS artifacts and focuses on subjects concerning all aspects of the history of mail in the U.S.

Michael Osborne's light, airy, Cass Calder Smith-designed studio is located in the iconic Potrero Hill, San Francisco neighborhood. The space speaks to the company’s design sensibility: Michael Osborne Design is known for its innovative and understated design for clients as diverse as gourmet foods and luxury cookware brand Williams-Sonoma to the U.S. Postal Service. Perhaps most familiar is the refreshingly simplistic Kettle Foods premium potato chips bags that Michael Osborne Design created in 2005. Effortless for retailers to stock and consumers to find, the nature-inspired packaging has allowed Kettle Chips to stand out in an otherwise omnipresent sea of busy potato chip packages. MOD has been Kettle Foods’ trusted packaging design agency ever since.

About Michael Osborne Design
Established in 1981, Michael Osborne Design is a leading San Francisco design agency
specializing in branding and packaging design in food & beverage, wine & spirits and for retailers. Past and current clients include Allied Domecq, Brown-Forman, Driscoll’s, Fess Parker Winery, Kettle Foods, Safeway, San Francisco Museum of Modern Art, Target, Thomas Kemper, US Postal Service, Williams-Sonoma and the Yosemite Conservancy, to name a few. For more information, please visit Michael Osborne Design’s web site at For interviews with Michael Osborne, images or general media assistance, please contact Kristin Namimoto at Charles Communications Associates or 415/701-9463.

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