Pine Ridge Chenin Blanc + Viognier Launchs Buy a Bottle, Plant a Tree Campaign With American Forests
11 April, 2011
The Napa Valley vineyard will donate portions of its Chenin Blanc+Viognier sales to plant up to 5,000 trees.
Napa, CA- April 11, 2011: Pine Ridge Vineyards announced today the launch of its Buy a Bottle, Plant a Tree campaign in partnership with American Forests. For the months of April-June of 2011, for every bottle of Chenin Blanc + Viognier purchased Pine Ridge Vineyards will donate $1 to American Forests to plant a tree, up to 5,000.
“We at Pine Ridge Vineyards are so fortunate to enjoy spectacular scenery here in the Napa Valley, but we know that, as stewards of the land, we have a responsibility to preserve it. We’re committed to protecting and restoring our environment, not only here but globally. After all, great wines come from a healthy environment! This campaign with American Forests provides us a unique opportunity to make a greater, global ecological contribution, and is perfectly timed with both Earth Day and Arbor Day in April,” explains Michael Beaulac, Winemaker and General Manager of Pine Ridge Vineyards.
This campaign was born out of Pine Ridge Vineyard’s steadfast commitment to preserving the environment and their recognition of the importance trees have to the overall health of the global community. As reported by American Forests, healthy trees reduce the buildup of greenhouse gases, contribute significantly to energy savings and improved air quality, help improve water quality, and reduce storm water flows. Studies have shown that every $1 invested in urban trees results in $2-4 in benefits from lowered energy costs, reduced storm water flows, improved aesthetics, higher air quality, and reduced carbon dioxide concentrations.
“We are delighted to team up with Pine Ridge Vineyard’s Buy a Bottle, Plant a Tree Campaign,” says Scott Steen, CEO of American Forests. “This creative, new partnership will contribute to American Forests’ Global ReLeaf program by planting trees in devastated forest areas, which will improve air and water quality, and provide vital wildlife habitat.”
The Plant a Tree campaign will be on display in national retail locations where Chenin Blanc + Viognier is sold. For more information, visit www.pineridgevineyards.com, accessed directly via a dedicated QR code.