Pine Ridge Launches ‘Buy a Bottle, Feed a Family’ Program to Support Hunger Relief in Local Communities
9 August, 2011
“Buy a bottle, feed a family” will run this holiday season
Napa, CA- Pine Ridge Vineyards announced today their Buy a Bottle, Feed a Family Program. This holiday season, for every bottle of Pine Ridge and ForeFront by Pine Ridge purchased, they will donate $1 to a local food bank. This program will run from October through December of this year.
Roughly 13% of people living in the United States live in poverty and approximately one in four children live in homes that suffer from food shortage. Donations made possible by lovers of Pine Ridge and ForeFront by Pine Ridge wines will help feed thousands who are affected by hunger, which is particularly acute over the holiday season. This philanthropic program will occur throughout the nation in over 20 states and 30 cities. “Pine Ridge Vineyards has always helped the local Napa Valley community over the years and we are happy to support, and encourage others to support, communities in need around the country, through this program” said Michael Beaulac, Winemaker and General Manager at Pine Ridge Vineyards.
Any purchase of Pine Ridge or ForeFront, in stores, restaurants and online, will contribute to the Feed a Family Program. The program will be promoted through the winery’s social media sites including Pine Ridge’s Facebook and Twitter (@pineridgewine), as well as to customers who purchase wine online. Marketing materials will feature a QR code that points consumers to the Pine Ridge Vineyards Feed a Family Causes page to make a donation.
About Pine Ridge Vineyards
With meticulous attention to detail and a knowledge developed over 30 years of continuity, Pine Ridge Vineyards produces wines that showcase 200 acres of premier estate vineyards across five renowned appellations in the Napa Valley. Since its founding in 1978, the winery has specialized in Cabernet and other Bordeaux style red wines as well as handcrafted Chardonnay. For more information on Pine Ridge Vineyards and ForeFront by Pine Ridge please visit www.pineridgevineyards.com. For media inquiries, images and interviews please contact Emily Aschbrenner of Charles Communications Associates at 415-701-9463 or firstname.lastname@example.org.