Pine Ridge Relaunches Buy a Bottle, Plant a Tree Campaign With American Forest
14 February, 2012
Napa Valley, CA: Pine Ridge Vineyards announced today the relaunch of its Buy a Bottle, Plant a Treecampaign in partnership with American Forests. For the months of April through June of 2012, for every bottle of Chenin Blanc + Viognier purchased, Pine Ridge will donate $1 to American Forests to plant a tree, up to 5,000.
“We at Pine Ridge Vineyards are thrilled to partner with American Forests again this year. Stewardship of the land is one of our core values and we have a responsibility to preserve it. This campaign provides us with a unique opportunity to make a greater ecological contribution- not just here in the Napa Valley but also through American Forests’ global reach,” says Winemaker and General Manager Michael Beaulac.
The Buy a Bottle, Plant a Tree campaign was born out of Pine Ridge Vineyards’ commitment to preserving the environment and recognition of the importance of trees in the overall health of the global community. As reported by American Forests, healthy trees reduce the buildup of greenhouse gases, contribute significantly to energy savings and improved air quality, help improve water quality and reduce storm water flows. Studies have shown that every $1 invested in urban trees results in $2-4 in benefits from lowered energy costs, reduced storm water flows, improved aesthetics, higher air quality and reduced carbon dioxide concentrations.
“We are delighted to be partnering with the Pine Ridge Buy a Bottle, Plant a Tree program for a second year,” says Scott Steen, CEO of American Forests. “Once again, this collaborative partnership will help us restore vital ecosystems by planting trees in endangered forests through our Global ReLeaf program (http://www.americanforests.org/our-programs/global-releaf-projects/.) These efforts will ultimately improve air and water quality, as well as provide vital wildlife habitat.”
Any purchase of Pine Ridge Chenin Blanc + Viogner in stores, restaurants and online will contribute to the Plant a TreeProgram. The program will be promoted through the winery’s social media sites, including Facebook, (https://www.facebook.com/pages/Pine-Ridge-Vineyards/337472802022) and Twitter (@pineridgewine) as well as to customers who purchase wine online at store.pineridgevineyards.com. Marketing materials will feature a QR code that points consumers to a Facebook Causes page where they can make a direct donation to American Forests.
About Pine Ridge Vineyards
With meticulous attention to detail and a knowledge developed over 30 years of continuity, Pine Ridge Vineyards produces wines that showcase 200 acres of premier estate vineyards across five renowned appellations in the Napa Valley. Since its founding in 1978, the winery has specialized in Cabernet and other Bordeaux-style red wines as well as handcrafted Chardonnay. For more information on Pine Ridge Vineyards and Chenin Blanc + Viognier please visit www.pineridgevineyards.com. For media inquiries, images and interviews please contact Kristin Namimoto of Charles Communications Associates at 415-701-9463 or firstname.lastname@example.org.
About American Forests
American Forests restores and protects urban and rural forests. Founded in 1875, the oldest national non-profit conservation organization in the country has served as a catalyst for many of the most important milestones in the conservation movement, including the founding of the U.S. Forest Service, the national forest and national park systems, and literally thousands of forest ecosystem restoration projects and public education efforts. Since 1990, American Forests has planted nearly 40 million trees in forests throughout the U.S. and beyond, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon dioxide from the atmosphere. Learn more at www.americanforests.org.