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Temecula Olive Oil Company Announces Appointment of Bob Lawrence, CEO

19 August, 2015

 Temecula, CA – Temecula Olive Oil Company, a leader in the BobLawrence_Headshot 1growing and production of California extra virgin olive oil, has appointed Bob Lawrence, as CEO of the Temecula, California based company. Established in 2001, the company has flourished with its original home store in historic downtown Temecula, followed by locations in Solana and SealBeach and historic downtown San Diego. Beloved by visitors and loyal club members, the company is poised for its next growth phase which will include new club offerings this fall, a yet to be announced new location among many other initiatives.
Lawrence comes to Temecula Olive Oil Company (TOOC) with over 20 years of retail sales, operations and marketing experience. His most recent position was that of CEO of Brandsource in Tustin, CA a business-to-business network of appliance, electronics and home furnishings stores numbering 4,500. His experience with the wholesale, retail, financing and IT aspects of running multiple operations with consistent branding will serve him well with TOOC. His first order of business with the company which he joined formally in July 1, 2015, is to drive brand awareness in the company’s tasting rooms as well as offer a loyal customer base new offerings.   
“With over 80% of purchases online being searches by brand, the opportunity for expansion of our products, which include olive oils, vinegars, condiments and beauty products, the possibilities for growth are endless,” states Lawrence. “We have a great reputation for leading the way in certified California extra virgin olive oil production and the growing sophistication of the consumer puts us squarely in their sights for expanding our message beyond the current base.” Lawrence joins an executive team which includes Thom Curry, President and fellow Co-Founders Nancy Curry, and Catherine Pepe. Of Lawrence’s hire, Curry shared, “"We are very excited to welcome Bob to the TOOC family, his past track record, unwavering commitment to quality, customer service, and our brand standards is exceptional. We are confident that our team member and guest experience will continue to flourish under his leadership."
For more information about TOOC please visit
For interviews, images and inquiries, please contact Kimberly Charles at Charles Communications Associates at or 415|701-9463.
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