Charles Communications Signs Arista Winery and Hourglass Vineyard
22 September, 2011
SAN FRANCISCO, CA – September 22, 2011 – Charles Communications Associates, LLC. introduces two new clients to its wide-ranging portfolio as the 2011 harvest gets underway. Arista Winery and Hourglass Vineyard chose Charles Communications Associates’ creative marketing communications expertise, along with their diverse array of other capabilities that include new and social media proficiency, to execute strategic branding, marketing communications initiatives and public relations campaigns on their behalf. As Charles Communications Associates represents many wine, restaurant and gourmet products clientele in its qualified portfolio, the team is well-prepared to launch new endeavors with Arista Winery and Hourglass Vineyard.
Arista Winery is a family owned and operated producer of beautifully crafted wines from the Russian River Valley. The McWilliams family, which has been operating the estate since 2002, began with a mission to create elegantly expressed Pinot Noir from the Russian River Valley. They are dedicated to sustainable farming and business practices, and work closely with local growers who share their dedication to sustainability and quality. The wines are crafted from vine to bottle with the intent of preserving each vineyard site’s natural qualities, with minimal intervention. The location, on prime terrain on Westside Road, itself speaks to the family’s dedication to quality and authentic experiences, welcoming visitors with scenic views and settings of Japanese water gardens alongside mountain and vineyard vistas. For more information please visit www.aristawinery.com.
Hourglass Vineyard modernizes the practice of winemaking in true, innovative style. Hourglass Vineyard boasts a unique terroir, so named is it is located in the narrowest part of the Napa Valley, the “pinch” of the hourglass shaped valley, between the Mayacamas and Vaca mountain ranges. Proprietors Jeff and Carolyn Smith seek to integrate the delicate relationship between Mother Nature and the art and science of winemaking in all that they do, pursuing the elusive balance of power and elegance in their wines and business practices. The creative design and contemporary architecture of the winery created by Bay Area architect Olle Lundberg are testaments to the restraint and finesse that permeates all aspects of the Hourglass brand. Consistently recognized as one of the top Cabernet Sauvignons in America, the Hourglass wines reflect a true sense of place and time. www.hourglasswines.com
About Charles Communications Associates, LLC.
Charles Communications Associates, LLC, headquartered in San Francisco, CA is an independent creative marketing communications and public relations firm that helps local and global companies, organizations and non-profits create, build, launch and sustain brands. Recognized as one of the most effective marketing firms in the consumer products and wine industry, CCA is also known for success in the gourmet, natural and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Headquartered in San Francisco, the CCA team infuses its work with enthusiasm, originality, and strategy to help clients thrive and grow. For more information please visit www.charlescomm.com or follow us on Twitter @charlescomm or visit us on Facebook at CharlesComm.