Create. Reveal. Evolve.

Wine Hooligans

Novato, California
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About

Dennis Carroll was left with more than just experience after over a decade as executive of Purple Wine Company and BevMo - it left him with an urge to do more. At a time when many of his peers sought early retirement and would be lounging on a beach or teeing off at the green, Carroll was ready to begin his new venture: starting Wine Hooligans, a wine company with a unique edge. He first acquired Cycles Gladiator, rehired the original winemaker, Adam LaZarre, and restored both the iconic label in its full glory to the fetching red-headed woman on a bicycle, and reined in what had become an unfocused brand. Now back in the hands of its founding winemaker, Cycles is wowing critics once again. In warp speed, with relentless focus and determination Wine Hooligans added five additional wine brands to their portfolio, making it a goal to create and reinvent artisan wine brands that are as unique and purposeful as the wines and winemakers who make them. The Wine Hooligans are: Broadside Wines, Cycles Gladiator, Goyette, Sea Monster and Stephen Vincent.

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News Articles


Cycles Gladiator Murals Honoring 100 Years of Women’s Right to Vote Artist Update

10 August, 2020

FOR IMMEDIATE RELEASE                                                                                                                                            Contact: Kimberly Noelle Charles                                                                                                                                                                                                               Phone 415|701-9463                                                                                                                                                                                            Email: press@charlescomm.com                                                                                                                                                                                           Walls for Women- Murals Progress Cycles Gladiator Sponsors Mural Festival Honoring 100 Years of Women’s Right to Vote Tennessee’s Ratification of the 19th Amendment   Santa Rosa, CA August 10, 2020 —This summer, the well-known national wine brand, Cycles Gladiator has partnered with Walls for Women, a public art and awareness campaign to mark the centennial of the Nineteenth Amendment to the U.S. Constitution, giving women the right to vote. Conceived by Tullahoma, Tenn.-based nonprofit DMA-events, eight new murals are being painted around the state by talented women, traditionally underrepresented in the public art movement. To date, two murals have been completed: “Wisteria Maiden” by Juuri of Oklahoma City in Tullahoma, Tenn. and Jenny Ustick of Cincinnati, Ohio whose mural “Hebe, the Moon, the Rivers and the Land” comprises four motifs within one, was installed in McMinnville, Tenn. last week.           The muralists selected by DMA-events, which is dedicated to curating artistic expression in public places, will also include Paris Woodhull whose work will grace the Printshop Beer Co. in Knoxville, Tenn. and Nicole Salgar, who is painting at Bike ‘N Tri in Maryville, Tenn. this and next week. Meanwhile, a duo of painters Cymone Wilder and Sarah Painter are collaborating on a mural nearly 200 feet in length at Nelson’s Green Brier Distillery in Nashville, and artist Kim Radford will soon begin an installation in Nolensville, Tenn. Additional artists will include Whitney Herrington and Tara Aversa for a total of five Tennesseans and the balance from out of state.  The schedule for the installations is listed below.  Follow Cycles Gladiator Wine and DMA-Events and  on Facebook for regular updates: McMinnville: July 18-27 Tullahoma: July 19-24 Knoxville: Aug. 1-10 Maryville: Aug. 4-18 Nashville: Aug. 6-18 Centerville: Aug. 28-31 Nolensville: TBD Dates are subject to modification pending weather and extenuating circumstances The murals are painted on walls in high-visibility locations with the subject matter selected by the individual artists’ professional talents with no creative restrictions. “At DMA-events, we believe in giving the artists full artistic freedom. The murals themselves will not necessarily be about the suffrage movement directly,” says Walls for Women Organizer Kristin Luna. “They will be whimsical, thoughtful and drive forward the state’s century-old commitment to female equality and empowering rights.” “This was an epochal event in American history,” said Cycles Gladiator Founding Winemaker Adam LaZarre.  “And it was the state of Tennessee with its ratification of the amendment that gave the deciding vote granting  American women the right to vote. One hundred years later we want to say ‘thank you’ to all Tennesseans for their forebears’ commitment to moving women forward by commissioning exciting new art.” Director of Marketing for Cycles Gladiator’s parent company, Wine Hooligans, Anna Frizzell stated, “In this election season with the news dominated by many important issues, we are proud to have signed on as a sponsor earlier this year. Our longstanding commitment is to empower women at all levels.” Luna added, “We’re grateful to Cycles Gladiator for recognizing this historic moment for women and wanting to empower female artists through the support of this festival. It’s so important that all industries, not just public art, commit to the hiring of women going forward.” Belle Époque-inspired, Cycles Gladiator’s wine packaging features a woman suspended in mid-air, liberated by the bicycle, a new invention in the 19th century. Cycles Gladiator was the name of the Paris-based bicycle company, whose evocative posters inspired women to get out of the house and explore the larger world, a seismic shift after so many years of domesticity. The Belle Epoque period in history spanned from 1871 to 1914 and was a period of social, cultural and technological innovations, with much of the inspiration coming from France. About Walls for Women: Kristin Luna and Scott Van Velsor started 501(c)(3) DMA-events in May 2018 as a way to harness and inspire the imaginative spirit found in all of humanity by removing some of the barriers to entry of the creative process. Walls for Women focuses exclusively on capturing female creative energy for artistic placemaking in communities in need of joy, hope and color during Tennessee’s Centennial of the 19th Amendment. All DMA murals are updated on the website map in real time, and a Walls for Women trail map will be available at WallsForWomen.com at the conclusion of the festival. About Cycles Gladiator: Noted award-winning winemaker Adam LaZarre started Cycles Gladiator in 2005. His goal: to make really great wines that taste two to three times the price and to know that on any given night, someone somewhere is enjoying his wine. Based in Paso Robles, California, LaZarre guides the whole process from selecting the best vineyards from the Central and North Coasts, to working with growers, to complete control of the winemaking, producing five expressive and tasty wines – Pinot Noir, Chardonnay, Petite Sirah, Merlot, and Cabernet Sauvignon. For more information, interviews and images please contact Charles Communications Associates at press@charlescomm.com or 415|701-9463. ##  
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Cycles Gladiator Murals Honoring 100 Years of Women’s Right to Vote

12 May, 2020

FOR IMMEDIATE RELEASE                                    Contact: Kimberly Noelle Charles                                                                         Phone 415|701-9463 Email: press@charlescomm.com Walls for Women Cycles Gladiator Murals Honoring 100 Years of Women’s Right to Vote Tennessee’s Ratification of the 19th Amendment  Adds Local Color to Towns Across State this Summer NASHVILLE, TN, May 12, 2020—With 2020 marking the centennial of the 19th Amendment to the US Constitution giving women the right to vote, California-based winery Cycles Gladiator announced it is joining in funding the creation this summer of 10 original murals by female artists in multiple communities across Tennessee, the last of the necessary 36 states to secure ratification on August 18, 1920. “This was an epochal event in American history,” said Cycles Gladiator Founding Winemaker Adam LaZarre.  “And it was the state of Tennessee with its ratification of the amendment that gave American women the right to vote. One hundred years later we want to say ‘thank you’ to all Tennesseans for their forebears’ commitment to moving women forward by commissioning exciting new art.” The murals project, inspired by the fight for women’s suffrage, will be completed in time for the August 18 anniversary. The muralists, a collection of female artists selected by DMA-events, Inc., a Tennessee-based nonprofit that is dedicated to curating artistic expression in public places, will include such notable talents as Sarah Painter, Tara Aversa, Kim Radford, Nicole Salgar, Cymone Wilder, and Paris Woodhull. Volunteer State communities planning to host the murals include the cities of Nashville and Knoxville and smaller towns such as Maryville, Tullahoma and McMinnville.  The work will be painted on walls in high-visibility locations with the subject matter reflecting the individual artists’ professional talents. “The murals themselves will not necessarily be about the suffrage movement directly,” says Walls for Women Organizer Kristin Luna. “They will be whimsical, thoughtful and drive forward the state’s century-old commitment to female equality.” “We’re thrilled by Cycles Gladiator’s commitment to this statewide art project that celebrates women, their individual rights and the uniquely democratic process of voting,” Luna added. “Their commitment to art starts with the theme of the label wrapping around their bottles.  Inspired by an explosive era of creativity that still influences artistic expression, the wine branding features a woman suspended in mid-air, liberated by the bicycle, which was a new invention in the 19th century that transformed civilization. This Paris-based bicycle company, whose posters inspired women to get out of the house and explore the larger world, has a natural synergy with our Walls for Women project and ties into the larger theme of keeping a woman’s voice front and center of our society.”  The Belle Epoque period in history spanned from 1871 to 1914 and was a period of social, cultural and technological innovations, with much of the inspiration coming from France. About Walls for Women: Kristin Luna and Scott Van Velsor started 501(c) (3) DMA-events in May 2018 as a way to harness and inspire the imaginative spirit found in all of humanity by removing some of the barriers to entry of the creative process. Walls for Women focuses exclusively on capturing female creative energy for artistic placemaking in communities in need of joy, hope and color during Tennessee’s Centennial of the 19th Amendment. About Cycles Gladiator: Noted award-winning winemaker Adam LaZarre started Cycles Gladiator in 2005. His goal: to make really great wines that taste two to three times the price and to know that on any given night, someone somewhere is enjoying his wine.  Based in Paso Robles, California, LaZarre guides the whole process from selecting the best vineyards from the Central and North Coasts, to working with growers, to complete control of the winemaking, producing five expressive and tasty wines – Petite Sirah, Chardonnay, Pinot Noir, Merlot, and Cabernet Sauvignon. The brand name is inspired by the renowned French bicycle company, Cycles Gladiator which rose to prominence during the Belle Epoque era in France. Known for their vibrant advertisements, displayed throughout Paris, bicycle sales flourished throughout this time prompted by the momentum of the women’s suffrage movement. For more information, interviews and images please contact Charles Communications Associates at press@charlescomm.com or 415|701-9463. ###
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Wine Hooligans Welcomes Portlandia Vintners to its Portfolio of Artisan Wine Brands

8 February, 2018

FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles or Alexandra Fondren Charles Communications Associates 415.701.9463 | press@charlescomm.com                        Wine Hooligans Welcomes Portlandia Vintners to its Portfolio of Artisan Wine Brands Novato, CA (February 5, 2018)  — Wine Hooligans is pleased to announce the addition of Portlandia Vintners to its growing portfolio of artisan wine brands. The Dundee, Oregon-based winery is rooted in the heart of the Willamette Valley, crafting award winning pinot noir and pinot gris from a region that the New York Times calls one of the world’s best pinot producing regions outside Burgundy.   Launched in 2013 by vintner Damian Davis, Portlandia is an ode to the spirit of Oregon’s great wines while also reflecting a sense of the people that make Portland and the Willamette Valley so special. Davis, previously best known for founding Rainier Wine and its famously irreverent Mad Housewife label, aims to make Oregon wine accessible to everyday wine lovers nationwide.  Portlandia’s partnership with Wine Hooligans facilitates the opportunity to expand distribution across the county and develop everyday, affordable pinot noir and pinot gris from Oregon.   “Adding an exceptional set of Oregon pinots fits perfectly with our focus of bringing unique wines from valuable appellations to both consumers and our partners”, said Dennis Carroll, head hooligan of Wine Hooligans. “With Portlandia, we add a dynamic brand in an important category that’s amassed a wonderful set of accolades.  It’s an exciting addition to the Hooligans portfolio of wines.”    Portlandia includes Oregon-appellated wines with eye-catching labels, which range from $18-20, as well as a $40 single vineyard Pinot Noir from the organic and biodynamic Momtazi Vineyard located in Willamette Valley’s McMinnville AVA.   The climate of the valley encompassing the Willamette River in between Oregon’s Cascades and the Coast Range produces some of the world’s best pinot noir and pinot gris wines. However, Davis notes that “It took relentless optimists to bring pinot noir and pinot gris to Oregon, exactly the kind of ‘Hooligan’ mindset that inspired us to create Portlandia Vintners and ultimately enter into this seamless partnership with Wine Hooligans.”   Portlandia’s reception has been very positive so far, with double 92-point scores from Wine Enthusiast’s February 2018 issue, for both the 2016 Pinot Gris (which also received an Editor’s Choice designation) as well as the 2015 Momtazi Vineyard Pinot Noir, not to mention double 90-point scores for the 2015 Pinot Noir and 2016 Rosé of Pinot Noir.     About Portlandia Wines   Portlandia’s aim is to introduce value into the world of boutique, hand-made Oregon wine. Founder Damian Davis is committed to bringing terroir-driven Willamette Valley pinot noir and pinot gris to the everyday table, rejecting the notion that great Oregon wines can only be enjoyed at a premium. When Portlandia’s initial success enabled the ability to scale, it allowed Davis to bring on a new collaborator in Dennis Carroll and his Wine Hooligans.   The Wine Hooligans infrastructure and financial backing has allowed Portlandia to make an even bolder statement in quality/price ratio. “Wine lovers across the country already know that Oregon wine means world-class pinot. The partnership with Hooligans will enable me to get out there consistently to reinforce that message and share just a touch of what makes life here in the Pacific Northwest so special.” Davis’s 13 years of building relationships and seeking avenues to deliver high-quality, inexpensive wines to consumers throughout the Pacific Northwest has helped him to find the many interesting and overlooked vineyards that now define the Portlandia portfolio.   Carroll added, “At Wine Hooligans, we believe artisan brands are made by talented artists.  Damian has used his deep roots in the Pacific Northwest and his talent to create a wonderful set of pinot noir, pinot gris and rosé bottlings that can be enjoyed every day.  We are happy to play a role in helping expand distribution of this unique brand.”   About Wine Hooligans Wine Hooligans, LLC was created by wine industry veteran Dennis Carroll together with an expert team of artisan winemakers.  Positioned as a passionate disruptor of conventional wine marketing and sales, Wine Hooligans is a brand acquisition and development company, which brings people, places and products together to make exceptional wines in a wide variety of categories.  The portfolio consists of Portlandia, Broadside Wines, Cycles Gladiator, Sea Monster, Goyette and Stephen Vincent.  More information can be found at www.winehooligans.com.    Media Contact For press inquiries and images, please contact Kimberly Noelle Charles at Charles Communications Associates atpress@charlescomm.com or 415.701.9463.    ###
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