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Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG announces appointment of new President Elvira Maria Bortolomiol

23 July, 2021

Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG announces appointment of new President Elvira Maria Bortolomiol   Solighetto, Italy July 23, 2021- The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG recently announced the election of their new President, Elvira Maria Bortolomiol. Ms. Bortolomiol is the first female President in the history of the Consorzio and was unanimously elected by the board. The role of President revolves every 3 years and is always led by a producer of the Consorzio. Of her position, she states "I am very honored to have been elected president of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG." "I was born into a family that has seen the history of Prosecco grow in the world and has been a part of it. There are still many challenges ahead of us, the territory in which we have our roots requires it because it must be protected and enhanced in terms of landscape and environmental sustainability and the competitiveness of the global market requires it, which as we have already experienced, rewards the excellence of our product. The next few years will be an exciting stimulus to continue the promotion and communication of the Denomination in Italy and worldwide."  The focus for the Consorzio in the coming years will be to continue to build on the quality image of the   denomination, through communications campaigns, and fairs and events for trade and consumers, both in Italy and abroad.  The region was designated as a World Heritage site by UNESCO two years ago, and the Consorzio will be continuing with its focus on conservation of the landscape and - in line with UNESCO values - ensuring its protection for future generations in a way that allows both nature and community to thrive.  Another key objective is to ensure the sensitive and sustainable development of growing tourism and eno-tourism in the territory. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG was founded in 1962 as a private entity to guarantee and oversee compliance with the production regulations of Prosecco Superiore DOCG. The sparkling wine produced in the hills between Conegliano and Valdobbiadene (TV) was certified Controlled Denomination of Origin in 1969 and Controlled and Guaranteed Denomination of Origin in 2009. The production area includes 15 municipalities: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor, and Valdobbiadene. The Consorzio, currently chaired by Innocente Nardi, is based in the town of Solighetto in Pieve di Soligo, and brings together 192 sparkling wine cellars and 442 winemakers. The Denomination includes a total of 3400 families of the territory that are engaged in the production of Conegliano Valdobbiadene Prosecco Superiore. It operates in three main areas – the protection and promotion of the product in Italy and abroad-, by promoting knowledge through training, event organization, and public relations. Finally, it provides technical assistance to consortium members that covers all aspects, from the vineyard to the cellar. For media interviews, images and further information, contact Kimberly Noelle Charles of Charles Communications Associates, kcharles@charlescomm.com, or 415-730-0064.  
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An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to join #AtTableWithUs #ATavolaConNoi

21 May, 2021

  FOR IMMEDIATE RELEASE Charles Communications Associates Kimberly Noellle Charles, DipWSET cell 415-730-0064 press@charlescomm.com www.charlescomm.com   An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to join #AtTableWithUs #ATavolaConNoi A toast to Your Favorite Restaurants San Francisco, CA, May 21, 2021– The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco D.O.C.G.  launched a national campaign in Italy and now in the U.S. called "A Tavola Con Noi" or "At Table with Us." Following the successful 2020 #SparkleAtHome campaign which encouraged bubbly lovers in the U.S, to start their evening with a glass of wine to lift the mood during Shelter in Place, now that indoor dining options are slowly coming back, the At Table with Us  campaign encourages people to support their favorite restaurants and to consider pairing their food with the ever versatile sparkling wines of Conegliano Valdobbiadene Prosecco Superiore DOCG. Among the many sectors affected by the pandemic, the hotel, restaurant and catering businesses are the most closely linked to wine.  And while diners and restaurants are still having to exercise caution and safe practices for dining, the Consorzio created the campaign to show support whether it's onsite dining or take away food. In the U.S. 15 million people are employed by the restaurant industry, 1 in 10 workers. As a result of the pandemic, the losses in jobs amount to 3 million in the U.S. or 20% total.  There has never been a more critical time to support our community.       During the pandemic, sales of sparkling wine enjoyed a robust growth, largely attributable to consumers no longer putting off consumption for special occasions only. The sparkling wines of Conegliano Valdobbiadene Prosecco Superiore offer an enticing quality/price ratio for those who enjoy the wine as an aperitif or with the meal. To support restaurants across the country, we are recommending pairing Conegliano Valdobbiadene Prosecco Superiore with your favorite dishes, and the versatility of these wines make them suitable for a wide range of cuisines. On May 15th,  the campaign will officially be kicked off in U.S. social media, and we encourage you to take a photo of  your preferred Prosecco Superiore with a pairing of your favorite dish and share it with the hashtag #AtTableWithUs   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.,  is the flagship wine of the Veneto region in Italy, and it is most representative of the high elevation winegrowing area, having always been synonymous with  the start of the meal as an aperitif , and now foodies are discovering its versatility throughout the meal.   Let's share this beverage from a storied place, designated a UNESCO Heritage Site in 2019 - a beverage which is both personal and collective – with our communities on our Twitter, Instagram and Facebook accounts: #AtTableWithUs. For more information on the region, its wines and history, please contact  Charles Communications at press@charlescomm.com or 415-730-0064  www.charlescomm.com. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 480 vinifying companies. For the Denomination, this means that there are 3,400 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery.  
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Conegliano Valdobbiadene Prosecco D.O.C.G. 2021 VITICULTURAL PROTOCOL

28 April, 2021

Charles Communications Associates Kimberly Noellle Charles, DipWSET cell 415-730-0064 kcharles@charlescomm.com www.charlescomm.com Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG Giulia Pussini – cell. +39 348 6838284 Giulia.pussini@prosecco.it www.prosecco.it 2021 VITICULTURAL PROTOCOL Advances in best practices for vineyard management in the Conegliano Valdobbiadene zone 114 Companies with SQNPI certification The ITAca fixed plant and the "Vecchi Ceppi" Old Vines project The New Edition of the Viticultural Protocol is an opportunity to see progress and results in sustainable viticulture Solighetto, Italy April 27, 2021 – The eleventh edition of the Viticultural Protocol of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco D.O.C.G. was presented recently. This document was drawn up by a commission of experts presided over by the Producers’ Consortium. It is customarily distributed to the Consortium members in order to promote and protect the production zone and the beauty of its countryside. Ever since its first edition, the goal of the Viticultural Protocol has been to encourage more environmentally friendly vineyard management, which is largely due to a reduction in the use of plant health products and the corresponding integration of agronomic practices that are more respectful of the area and its landscape. This is a commitment that has evolved and become more refined over the years, making agriculture in the zone increasingly more sustainable. “The Viticultural Protocol is a set of guidelines for the vine-growers which, year after year, we fine-tune as a result of our knowledge and research into the best possible agricultural practices for our area,” declares Innocente Nardi, President of the Producers’ Consortium. “We want it to be more than just a simple list of recommended substances for managing their vineyards and give our members a real handbook that can offer them effective support and point them towards practices that have increasingly less environmental impact. The results of this awareness-raising project can also be seen in the increasing number of our members who have obtained S.Q.N.P.I. (National Quality System for Integrated Production) Certification. As of today, 114 of our associate companies have certification; in 2019 there were 35. By the end of 2029 all the companies in the Denomination should be certified." To make reading the Protocol easier, in each chapter the chemical substances that are particularly useful for resolving the most common problems faced by the vine-growers have been highlighted. These are followed by an easy-to-consult list of products currently available and, lastly, more detailed articles have been included which deal with the most urgent topics in the field of protection against the most aggressive diseases and insects that are to be found in the Denomination, such as grapevine leafroll virus, flavescence dorée, and mealybugs. In conclusion, the Protocol insists on the adoption of methods of cultivation that are more compatible with the health of the vineyard, such as sexual confusion (whereby small diffusers are hung, containing natural insect pheromones to confuse pests) and hand-mowing of grass between the vine-rows. The new Viticultural Protocol maintains one of its principal functions, in other words putting the grower in a position to choose which methods to use for managing their vineyard, whether chemical or organic, based on the real time needs of the vines and of the field itself in any given moment. For this purpose, technological data-collection instruments have been operating for some time now which constantly “photograph” the vineyard conditions (i.e.the use of mini weather stations, publication of agronomic bulletins for the members, etc.). The status in the vineyards is conveyed by the Consortium to the growers so that they can choose the most appropriate action to take on their land, as well as the one with the lowest environmental impact. Apart from the Viticultural Protocol, there are other projects targeted towards environmental sustainability The Viticultural Protocol was created as a body of guidelines, but also as a stimulus for a radical change in the growers’ environmental awareness. The sensibility that the dissemination of the Protocol has generated can be measured in the growth of agronomic projects that seek to reduce the environmental impact of agricultural practices. S.Q.N.P.I. Certification The Certification project began in 2019 and has as its goal to make the Denomination increasingly sustainable by means of S.Q.N.P.I. (National Quality System for Integrated Production) Certification of the vineyard-owning companies in the Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. denomination. This is a certification system that takes into account all the means used for production and for protecting crops from adversities, so as to reduce the use of synthetic chemical substances in the vineyard and validate proposed fertilization practices through the science of soil analysis. For all intents and purposes, this certification signifies a change in environmental awareness. It guarantees integrated vine protection in the zone. In order to obtain and maintain certification, certain control activities are required, above all analysis – on a significant sample of grapes that one has grown – that seeks to monitor adherence in one’s use in the vineyards of permitted plant health products (i.e., those authorized by the Veneto Region.) All the companies that turn grapes into bottled wine are eligible for certification. As a result, they will have the possibility to use the S.Q.N.P.I. “bee” logo on their products. Viticulturalists, too, can participate in the project, and they will also be eligible to put up signs with the “bee” logo in their vineyards which have certification. All of the above will also be entitled to use the logo that identifies S.Q.N.P.I. certification on their websites, social media, and publicity material. Valoritalia s.r.l. works alongside the Consortium as the certifying body. “ITAca” and “Vecchi Ceppi”   ITAca (Innovazione Tecnologica e Ambientale per la gestione dei trattamenti nella viticoltura eroica- Technological and Environmental Innovation in the management of treatments in “heroic” vineyards), in collaboration with the University of Padua and the Veneto Region: a project whose objective is to increase the environmental sustainability of viticulture and support growers’ ability to operate in a profitable manner. A fixed system, active in the Scandolera vineyards at Vidor, allows for pest control on two of the most common training systems, pergola and sylvoz, facilitating the work of wine growers in vineyards located on steep hillsides, where machines cannot be used. It interfaces with the LA.VI.PE platform to improve phytoiatric forecasts and the volumes of treatments to be applied, based on leaf development. The ITAca project also includes a centralized data collection on treatments so that one can have a statistical basis, both for evaluating their correspondence with the protocols and so that the data can be used from an epidemiological point of view.   The “vecchi ceppi” or Old Vines project, began in 2014 and year after year, is gradually giving positive results, has as its objective to safeguard the biological diversity of the vines in the area by means of multiplication from twelve 100+ year old vines which have been identified and selected, and which will be tested with the aim of becoming actual clones in the near future. The objective on which the Consortium has set its sights, is to provide the members with the opportunity to plant clones derived from these 100+ year old vines and so maintain the uniqueness of the region's wines also in the years to come.   Also, in support of the vine-growers’ sustainable activities, a project has been initiated in the region to try out pelargonic acid, a naturally formed herbicide, creating a test zone to be placed under observation and from which to obtain field research, which will be certified by the Consortium. The development of the Viticultural Protocol, in brief The first edition of the Viticultural Protocol was published 11 years ago, and since then it has acquired ever greater importance for the members as well as for vine-growers in other parts of Italy. The exclusion of all those formulas that contain products based on Folpet, Mancozeb and Dithianon dates back to 2013, and the same was true in 2016 for various other substances that the current laws would have allowed to be used. In 2018 a decision was taken by the local administrations to forbid the use of glyphosate. In 2019 this ban came into force, again ahead of the regulatory framework for the rest of Italy or Europe, thus making Conegliano Valdobbiadene the largest zone in Europe to have banned the use of the most controversial chemical substance of recent years, which continues to be employed in a great many Italian and European agricultural areas. Today the Viticultural Protocol is a document that encourages the grape growers to evolve towards organic or at least more sustainable practices, and it is the cornerstone of the sustainability activities of the Consorzio Conegliano Valdobbiadene Prosecco D.O.C.G.   About Conegliano Valdobbiadene Prosecco D.O.C.G. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 192 sparkling wine producers, 442 vinifying companies and 3400 families of vine-growers who are involved in the production of Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection of the product; its promotion, both in Italy and abroad, furthering knowledge of the product through educational activities, the organization of events and relations with the press; and, lastly, it offers technical assistance to its members, from the vineyard to the winery.   ###
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