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Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG announces appointment of new President Elvira Maria Bortolomiol

23 July, 2021

Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG announces appointment of new President Elvira Maria Bortolomiol   Solighetto, Italy July 23, 2021- The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG recently announced the election of their new President, Elvira Maria Bortolomiol. Ms. Bortolomiol is the first female President in the history of the Consorzio and was unanimously elected by the board. The role of President revolves every 3 years and is always led by a producer of the Consorzio. Of her position, she states "I am very honored to have been elected president of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG." "I was born into a family that has seen the history of Prosecco grow in the world and has been a part of it. There are still many challenges ahead of us, the territory in which we have our roots requires it because it must be protected and enhanced in terms of landscape and environmental sustainability and the competitiveness of the global market requires it, which as we have already experienced, rewards the excellence of our product. The next few years will be an exciting stimulus to continue the promotion and communication of the Denomination in Italy and worldwide."  The focus for the Consorzio in the coming years will be to continue to build on the quality image of the   denomination, through communications campaigns, and fairs and events for trade and consumers, both in Italy and abroad.  The region was designated as a World Heritage site by UNESCO two years ago, and the Consorzio will be continuing with its focus on conservation of the landscape and - in line with UNESCO values - ensuring its protection for future generations in a way that allows both nature and community to thrive.  Another key objective is to ensure the sensitive and sustainable development of growing tourism and eno-tourism in the territory. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG was founded in 1962 as a private entity to guarantee and oversee compliance with the production regulations of Prosecco Superiore DOCG. The sparkling wine produced in the hills between Conegliano and Valdobbiadene (TV) was certified Controlled Denomination of Origin in 1969 and Controlled and Guaranteed Denomination of Origin in 2009. The production area includes 15 municipalities: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor, and Valdobbiadene. The Consorzio, currently chaired by Innocente Nardi, is based in the town of Solighetto in Pieve di Soligo, and brings together 192 sparkling wine cellars and 442 winemakers. The Denomination includes a total of 3400 families of the territory that are engaged in the production of Conegliano Valdobbiadene Prosecco Superiore. It operates in three main areas – the protection and promotion of the product in Italy and abroad-, by promoting knowledge through training, event organization, and public relations. Finally, it provides technical assistance to consortium members that covers all aspects, from the vineyard to the cellar. For media interviews, images and further information, contact Kimberly Noelle Charles of Charles Communications Associates, kcharles@charlescomm.com, or 415-730-0064.  
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An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to join #AtTableWithUs #ATavolaConNoi

21 May, 2021

  FOR IMMEDIATE RELEASE Charles Communications Associates Kimberly Noellle Charles, DipWSET cell 415-730-0064 press@charlescomm.com www.charlescomm.com   An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to join #AtTableWithUs #ATavolaConNoi A toast to Your Favorite Restaurants San Francisco, CA, May 21, 2021– The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco D.O.C.G.  launched a national campaign in Italy and now in the U.S. called "A Tavola Con Noi" or "At Table with Us." Following the successful 2020 #SparkleAtHome campaign which encouraged bubbly lovers in the U.S, to start their evening with a glass of wine to lift the mood during Shelter in Place, now that indoor dining options are slowly coming back, the At Table with Us  campaign encourages people to support their favorite restaurants and to consider pairing their food with the ever versatile sparkling wines of Conegliano Valdobbiadene Prosecco Superiore DOCG. Among the many sectors affected by the pandemic, the hotel, restaurant and catering businesses are the most closely linked to wine.  And while diners and restaurants are still having to exercise caution and safe practices for dining, the Consorzio created the campaign to show support whether it's onsite dining or take away food. In the U.S. 15 million people are employed by the restaurant industry, 1 in 10 workers. As a result of the pandemic, the losses in jobs amount to 3 million in the U.S. or 20% total.  There has never been a more critical time to support our community.       During the pandemic, sales of sparkling wine enjoyed a robust growth, largely attributable to consumers no longer putting off consumption for special occasions only. The sparkling wines of Conegliano Valdobbiadene Prosecco Superiore offer an enticing quality/price ratio for those who enjoy the wine as an aperitif or with the meal. To support restaurants across the country, we are recommending pairing Conegliano Valdobbiadene Prosecco Superiore with your favorite dishes, and the versatility of these wines make them suitable for a wide range of cuisines. On May 15th,  the campaign will officially be kicked off in U.S. social media, and we encourage you to take a photo of  your preferred Prosecco Superiore with a pairing of your favorite dish and share it with the hashtag #AtTableWithUs   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.,  is the flagship wine of the Veneto region in Italy, and it is most representative of the high elevation winegrowing area, having always been synonymous with  the start of the meal as an aperitif , and now foodies are discovering its versatility throughout the meal.   Let's share this beverage from a storied place, designated a UNESCO Heritage Site in 2019 - a beverage which is both personal and collective – with our communities on our Twitter, Instagram and Facebook accounts: #AtTableWithUs. For more information on the region, its wines and history, please contact  Charles Communications at press@charlescomm.com or 415-730-0064  www.charlescomm.com. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 480 vinifying companies. For the Denomination, this means that there are 3,400 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery.  
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Conegliano Valdobbiadene Prosecco D.O.C.G. 2021 VITICULTURAL PROTOCOL

28 April, 2021

Charles Communications Associates Kimberly Noellle Charles, DipWSET cell 415-730-0064 kcharles@charlescomm.com www.charlescomm.com Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG Giulia Pussini – cell. +39 348 6838284 Giulia.pussini@prosecco.it www.prosecco.it 2021 VITICULTURAL PROTOCOL Advances in best practices for vineyard management in the Conegliano Valdobbiadene zone 114 Companies with SQNPI certification The ITAca fixed plant and the "Vecchi Ceppi" Old Vines project The New Edition of the Viticultural Protocol is an opportunity to see progress and results in sustainable viticulture Solighetto, Italy April 27, 2021 – The eleventh edition of the Viticultural Protocol of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco D.O.C.G. was presented recently. This document was drawn up by a commission of experts presided over by the Producers’ Consortium. It is customarily distributed to the Consortium members in order to promote and protect the production zone and the beauty of its countryside. Ever since its first edition, the goal of the Viticultural Protocol has been to encourage more environmentally friendly vineyard management, which is largely due to a reduction in the use of plant health products and the corresponding integration of agronomic practices that are more respectful of the area and its landscape. This is a commitment that has evolved and become more refined over the years, making agriculture in the zone increasingly more sustainable. “The Viticultural Protocol is a set of guidelines for the vine-growers which, year after year, we fine-tune as a result of our knowledge and research into the best possible agricultural practices for our area,” declares Innocente Nardi, President of the Producers’ Consortium. “We want it to be more than just a simple list of recommended substances for managing their vineyards and give our members a real handbook that can offer them effective support and point them towards practices that have increasingly less environmental impact. The results of this awareness-raising project can also be seen in the increasing number of our members who have obtained S.Q.N.P.I. (National Quality System for Integrated Production) Certification. As of today, 114 of our associate companies have certification; in 2019 there were 35. By the end of 2029 all the companies in the Denomination should be certified." To make reading the Protocol easier, in each chapter the chemical substances that are particularly useful for resolving the most common problems faced by the vine-growers have been highlighted. These are followed by an easy-to-consult list of products currently available and, lastly, more detailed articles have been included which deal with the most urgent topics in the field of protection against the most aggressive diseases and insects that are to be found in the Denomination, such as grapevine leafroll virus, flavescence dorée, and mealybugs. In conclusion, the Protocol insists on the adoption of methods of cultivation that are more compatible with the health of the vineyard, such as sexual confusion (whereby small diffusers are hung, containing natural insect pheromones to confuse pests) and hand-mowing of grass between the vine-rows. The new Viticultural Protocol maintains one of its principal functions, in other words putting the grower in a position to choose which methods to use for managing their vineyard, whether chemical or organic, based on the real time needs of the vines and of the field itself in any given moment. For this purpose, technological data-collection instruments have been operating for some time now which constantly “photograph” the vineyard conditions (i.e.the use of mini weather stations, publication of agronomic bulletins for the members, etc.). The status in the vineyards is conveyed by the Consortium to the growers so that they can choose the most appropriate action to take on their land, as well as the one with the lowest environmental impact. Apart from the Viticultural Protocol, there are other projects targeted towards environmental sustainability The Viticultural Protocol was created as a body of guidelines, but also as a stimulus for a radical change in the growers’ environmental awareness. The sensibility that the dissemination of the Protocol has generated can be measured in the growth of agronomic projects that seek to reduce the environmental impact of agricultural practices. S.Q.N.P.I. Certification The Certification project began in 2019 and has as its goal to make the Denomination increasingly sustainable by means of S.Q.N.P.I. (National Quality System for Integrated Production) Certification of the vineyard-owning companies in the Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. denomination. This is a certification system that takes into account all the means used for production and for protecting crops from adversities, so as to reduce the use of synthetic chemical substances in the vineyard and validate proposed fertilization practices through the science of soil analysis. For all intents and purposes, this certification signifies a change in environmental awareness. It guarantees integrated vine protection in the zone. In order to obtain and maintain certification, certain control activities are required, above all analysis – on a significant sample of grapes that one has grown – that seeks to monitor adherence in one’s use in the vineyards of permitted plant health products (i.e., those authorized by the Veneto Region.) All the companies that turn grapes into bottled wine are eligible for certification. As a result, they will have the possibility to use the S.Q.N.P.I. “bee” logo on their products. Viticulturalists, too, can participate in the project, and they will also be eligible to put up signs with the “bee” logo in their vineyards which have certification. All of the above will also be entitled to use the logo that identifies S.Q.N.P.I. certification on their websites, social media, and publicity material. Valoritalia s.r.l. works alongside the Consortium as the certifying body. “ITAca” and “Vecchi Ceppi”   ITAca (Innovazione Tecnologica e Ambientale per la gestione dei trattamenti nella viticoltura eroica- Technological and Environmental Innovation in the management of treatments in “heroic” vineyards), in collaboration with the University of Padua and the Veneto Region: a project whose objective is to increase the environmental sustainability of viticulture and support growers’ ability to operate in a profitable manner. A fixed system, active in the Scandolera vineyards at Vidor, allows for pest control on two of the most common training systems, pergola and sylvoz, facilitating the work of wine growers in vineyards located on steep hillsides, where machines cannot be used. It interfaces with the LA.VI.PE platform to improve phytoiatric forecasts and the volumes of treatments to be applied, based on leaf development. The ITAca project also includes a centralized data collection on treatments so that one can have a statistical basis, both for evaluating their correspondence with the protocols and so that the data can be used from an epidemiological point of view.   The “vecchi ceppi” or Old Vines project, began in 2014 and year after year, is gradually giving positive results, has as its objective to safeguard the biological diversity of the vines in the area by means of multiplication from twelve 100+ year old vines which have been identified and selected, and which will be tested with the aim of becoming actual clones in the near future. The objective on which the Consortium has set its sights, is to provide the members with the opportunity to plant clones derived from these 100+ year old vines and so maintain the uniqueness of the region's wines also in the years to come.   Also, in support of the vine-growers’ sustainable activities, a project has been initiated in the region to try out pelargonic acid, a naturally formed herbicide, creating a test zone to be placed under observation and from which to obtain field research, which will be certified by the Consortium. The development of the Viticultural Protocol, in brief The first edition of the Viticultural Protocol was published 11 years ago, and since then it has acquired ever greater importance for the members as well as for vine-growers in other parts of Italy. The exclusion of all those formulas that contain products based on Folpet, Mancozeb and Dithianon dates back to 2013, and the same was true in 2016 for various other substances that the current laws would have allowed to be used. In 2018 a decision was taken by the local administrations to forbid the use of glyphosate. In 2019 this ban came into force, again ahead of the regulatory framework for the rest of Italy or Europe, thus making Conegliano Valdobbiadene the largest zone in Europe to have banned the use of the most controversial chemical substance of recent years, which continues to be employed in a great many Italian and European agricultural areas. Today the Viticultural Protocol is a document that encourages the grape growers to evolve towards organic or at least more sustainable practices, and it is the cornerstone of the sustainability activities of the Consorzio Conegliano Valdobbiadene Prosecco D.O.C.G.   About Conegliano Valdobbiadene Prosecco D.O.C.G. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 192 sparkling wine producers, 442 vinifying companies and 3400 families of vine-growers who are involved in the production of Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection of the product; its promotion, both in Italy and abroad, furthering knowledge of the product through educational activities, the organization of events and relations with the press; and, lastly, it offers technical assistance to its members, from the vineyard to the winery.   ###
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2020: A Record Year for Conegliano Valdobbiadene Prosecco Superiore DOCG

11 March, 2021

FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles Charles Communications Associates 415-701-9463 | press@charlescomm.com 2020: A Record Year for Conegliano Valdobbiadene Prosecco Superiore DOCG 92 million bottles of Conegliano Valdobbiadene Prosecco Superiore DOCG were certified in 2020, matching 2019’s record Solighetto, Italy March 11, 2021- The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG recently released its annual report for the year 2020.  In a year characterized by many challenges, the Consorzio was pleased to announce that 92 million bottles were certified- meeting the same level as 2019 which was record setting at the time. By focusing on product quality, the reputation of the denomination, and safeguarding the heritage of the territory, the region was able to thrive in a time of economic challenge globally. “We concluded 2020 with excellent results, which is particularly significant considering the year that we had. It wasn't easy, but we have achieved truly an unprecedented feat. The companies of the denomination have proven their ability to adapt to adversity, while having to abide by the strict measures that are enforced, and the threatening situation of the marketplace, especially in spring” said Innocente Nardi, President of the Consorzio di Tutela. “The final result is attributed to a strong recovery in December, which saw an increase in certifications compared to previous years, and that offset the poorer results in the more difficult months of 2020."  This result underlines the close relationship between the producers and the marketplace. The companies as a whole, had to adapt to a dramatic change in sales channels globally with the on premise market suffering due to temporary and permanent closures. Both in Italy and abroad, on premise and catering account for one third of consumption in volume, and more than half in value for sales. The overall growth in volume was in fact due to the repositioning of the product in off premise channels as well as through e-commerce. "The 2020 results confirm our ability as producers" - commented President Nardi - "to bottle an excellent wine produced with the masterful knowhow originating in the wonderful territory rich in heritage which we have cultivated in a sustainable way. This is a territory that has not only been recognized as a UNESCO World Heritage Site due to its interaction between man and nature, but which is also the largest glyphosate-free cultivated area in Europe."        The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG was founded in 1962 as a private entity to guarantee and oversee compliance with the production regulations of Prosecco Superiore DOCG. The sparkling wine produced in the hills between Conegliano and Valdobbiadene (TV) was certified Controlled Denomination of Origin in 1969 and Controlled and Guaranteed Denomination of Origin in 2009. The production area includes 15 municipalities: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor, and Valdobbiadene. The Consorzio, currently chaired by Innocente Nardi, is based in the town of Solighetto in Pieve di Soligo, and brings together 192 sparkling wine cellars and 442 winemakers. The Denomination includes a total of 3400 families of the territory that are engaged in the production of Conegliano Valdobbiadene Prosecco Superiore. It operates in three main areas – the protection and promotion of the product in Italy and abroad-, by promoting knowledge through training, event organization, and public relations. Finally, it provides technical assistance to consortium members that covers all aspects, from the vineyard to the cellar. For press inquiries , interviews and images, please contact Kimberly Noelle Charles of Charles Communications Associates at press@charlescomm.com or 415-730-0064 #  # #
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The Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG Reports on 2020 Harvest

26 October, 2020

FOR IMMEDIATE RELEASE  Contact: Kimberly Noelle Charles Charles Communications Associates press@charlescomm.com | (415) 701-9463                                                                                               Conegliano Valdobbiadene Harvest 2020: A Great Success in Both Quality and Value   Solighetto, October 26,  2020 – In the Conegliano Valdobbiadene Prosecco Superiore DOCG appellation, the 2020 harvest has successfully completed.  In a year characterized by the COVID-19 crisis and the various challenges related to it, this harvest helped restore a sense of optimism, particularly with respect to the impressive quality of the grapes brought to the cellar. This growing season was characterized by mild and dry climatic conditions up to the beginning of summer, with alternating days of rainfall and moderately warm periods thereafter. In fact, thanks to the hills' morphology, which consist of very steep slopes and good sun exposure for the vineyards, potentially harmful excess moisture was avoided. Mild weather brought sunny days and cool breezy nights which are ideal for keeping the grapes in optimal condition before they are brought to the cellar. These meteorological conditions led to a gradual evolution and ripening of the fruit on the vine right up to harvest and helped ensure that the enticing and signature floral and fruity aromas of the Glera grape were captured in vinification. The harvest will most likely be defined by the distinctive flavors and aromas that differ between the two extremes - the northwest and southeast of the appellation - a phenomenon that typically occurs in cooler years. "This year's harvest presented a considerable and completely new challenge." said Innocente Nardi, President of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG, "We set about our work knowing that we still have many challenges ahead of us, and this is why the Consorzio has adopted policies that embody an approach of "healthy" focus, which will guarantee the Denomination's quality and value in the market.” In a year such as this, the winemakers have made an even bigger effort than usual in order to guarantee that the vineyards and the resulting quality of the wines received the required care. Harvest started in the southeast area on the slopes with the largest sun exposure and gradually moved westwards before climbing the cooler embankments of the Valdobbiadene slopes, where the characteristics of the land necessitate what is called “heroic harvesting,” which requires a mastery cultivated over generations of local practice. The grapes harvested at the two extremes of the Denomination will result in equally diverse wines, demonstrating the exceptionality of the Glera vine. Glera is capable of revealing a wide range of characteristics, from the ripest fruits to white flowers, from less to more notable acidity, all the while maintaining flavors that reflect the diversity of the terrain. On the steepest embankments of the Conegliano Valdobbiadene territory, between 600 and 700 hours of manual labor are required per hectare every year, compared to an average of 150-200 hours per hectare in flat areas that can be accessed by machine harvesting. It is for this reason that 'heroic' harvesting represents the ingenuity of the region's winemakers. ‘Heroic’ viticulture perseveres by promoting quality, not quantity. From the northwest area we expect wines with pleasantly fresh green apple and herbal notes resulting from this area's exposure. While from the south-east we foresee wines that taste that exhibit more exotic fruit notes of apple and pear, which are typical aromas of Prosecco Superiore. Overall, the vintage promises a balance between floral and fruity aromas, with a note of acidity which gives the wines their characteristic freshness. It will therefore be a year characterized by the aromatic floral typicity of Conegliano Valdobbiadene, bringing out the characteristics that make it a sparkling wine loved by consumers all over the world. About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries.  Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that was recognized as a UNESCO World Heritage Site in 2019. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.     Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook. For interviews, imagery, or more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: press@charlescomm.com or (415) 701-9463. # # #  
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Master Classes in Collaboration with Italian Wine Central

14 October, 2020

FOR IMMEDIATE RELEASE  October 14 2020 Contact: Kimberly Noelle Charles Charles Communications Associates press@charlescomm.com | (415) 701-9463   ***MEDIA ALERT***   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Master Classes in Collaboration with Italian Wine Central 3 Virtual Master Classes for Distributors Will Be Held This Fall October 28th November 11th December 2nd WHO:  The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene region, was established to safeguard the standards of what eventually became the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their mission is to increase the recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its audiences while introducing new sparkling wine lovers to the D.O.C.G. category. The aim of the U.S. campaign, as always, is to educate the trade and public about everything Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. has to offer - regionality, authenticity, and high standards in winegrowing and winemaking.  Understanding the nuances of high elevation winegrowing, regional variation between Conegliano and Valdobbiadene, the typologies of the wines from the region on a dryness scale, the Martinotti method among many other production cues helps the gatekeepers in the trade share the tremendous selling points of the region, particularly with its great price to quality ratio. WHAT: The Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG invites you to a webinar showcasing the elegant sparkling wines from the historical heart and pinnacle of Italy’s Prosecco Superiore region. This specially curated tasting is aimed at continuing to educate the trade about these nuanced, complex and extreme value sparkling wines. In 2020, Prosecco Superiore is up in value 16% and in volume 17% globally while the US claims the 4th largest importer spot. We’ll discuss strategies for participating in this trend as we approach the holiday period and plan for 2021. In these interactive sessions, Geralyn Brostrom of Italian Wine Central will be joined by one of Prosecco Superiore DOCG’s expertly trained sommbassadors. They will delve into: the nuances of high elevation winegrowing and high standards in winemaking, regional variation between Conegliano and Valdobbiadene, the typologies of the wines on a dryness scale, selling points of the region, with a focus on its great price to quality ratio, and how to hand sell Prosecco Superiore to different customers. The Consortium is able to provide samples to the first 25 people who sign up, but all are welcome to join! Samples cannot be received for more than one class. If you’re interested in attending let us know by emailing Kristen Rinck at kristen@charlescomm.com.   Master Class – For Wine Trade Only Join Geralyn Brostrom and Jennifer Wagoner - Wine Director, Sepia and PROXI, Chicago, IL - for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom. Wagoner’s love of sparkling wine fueled an interest in Prosecco Superiore that lead to her being named an ambassador for the Prosecco Superiore DOCG in 2019. “Prosecco Superiore DOCG is an appellation that warrants serious discussion and study,” she says. “The wines have a story to tell. Nothing makes me happier than introducing something new and exciting to guests and allowing them to create a narrative of their own. These wines have the ability to do that.” WHEN: October 28th, 2020 at 3:00 p.m. PST / 6:00 p.m. EST WHERE:  The class will be held via Zoom. Join Geralyn Brostrom and Iris Rowlee - Wine Director, Octavia and Frances, San Francisco, CA - for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom. Rowlee’s passion for Italian wine and deep knowledge of Italy’s plethora of diverse varieties and landscapes parlay into her work. She strives to bring consumers new explorations in Italian wine, something they might not expect or have discovered on their own. “It’s about broadening the human experience,” says Rowlee, “and the rich history, variety of terroir, compelling human stories of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. provide the perfect opportunity.” WHEN: November 11, 2020 at 3:00 p.m. PST / 6:00 p.m. EST WHERE:  The class will be held via Zoom. Join Geralyn Brostrom and Amy Thurmond - Beverage Manager at Carne Mare in New York, NY- for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom. Last year, Thurmond was excited to be named the New York brand ambassador for Conegliano Valdobbiadene Prosecco Superiore DOCG. “I love that the Prosecco Superiore DOCG has very high standards for quality—most of the region is hand-harvested and the grapes are treated with care and respect. I’m particularly fond of the Rive wines, with their ‘heroic’ vineyard sites and steep slopes, they bring a beautiful minerality and complexity to the wine,” says Amy. WHEN: December 2, 2020 at 3:00 p.m. PST / 6:00 p.m. EST WHERE:  The class will be held via Zoom. Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Italian Wine Central Geralyn Brostrom has been an educator in one form or another throughout her life. After 20 years in multiple wine industry channels, from wineries to retail to import, Geralyn’s entrepreneurial spirit kicked in and she started Italian Wine Central. The development of the Italian Wine Professional program represents the synergy between two of her passions: helping others learn and the allure of Italy. Italian Wine Central (IWC) is the leading English-language source of accurate, up-to-date information about Italian wine, recognized as a leading voice for Italian wine in the United States. IWC’s resources include italianwinecentral.com, two educational programs, and several editions of the manual Into Italian Wine. Connect with Italian Wine Central on Facebook, Instagram, and YouTube, or visit their Website to learn more. About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook. Visit the website at www.charlescomm.com # # #
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Virtual Events for the Summer

14 July, 2020

FOR IMMEDIATE RELEASE  July 21st, 2020 Contact: Kimberly Noelle Charles Charles Communications Associates press@charlescomm.com | (415) 701-9463                                                                                          ***MEDIA ALERT*** Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. 2020 Communications Campaign for U.S. Audience Virtual Events for the Summer WHO:  The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene region, was established to safeguard the standards of what eventually became the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance.  Their mission is to increase the recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its loyal audience while introducing new sparkling wine lovers to the D.O.C.G. category. The aim of the U.S. campaign, as always, is to educate the trade and public about everything Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. has to offer - regionality, authenticity, and high standards in winegrowing and winemaking.  Understanding the nuances of high elevation winegrowing, regional variation between Conegliano and Valdobbiadene, the typologies of the wines from the region on a dryness scale, the Martinotti method among many other production cues helps the gatekeepers in the trade share the tremendous selling points of the region, particularly with its great price to quality ratio. Series of Master Classes – For Wine Trade Only Past Events: June 29th: Master Class on Conegliano-Valdobbiadene Prosecco Superiore hosted by Jon McDaniel via Zoom July 20th: Master Class on Conegliano-Valdobbiadene Prosecco Superiore hosted by Anthony Giglio via Zoom Upcoming Events: WHERE: Please email kristen@charlescomm.com for seminar link. The class will be held via Zoom.  Currently, the class is subscribed for samples, however trade are most welcome to join.  WHAT:  Join Master Sommelier Alpana Singh for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom. You'll learn about the region, situated in the heart of the larger Prosecco DOC region in the Veneto, the different typologies and styles of Prosecco Superiore, and how these wines earn their DOCG status. Instructor Alpana Singh will focus on the single "crus" of Prosecco Superiore, including Rives, Cartizze and single-vineyard wines. This class will help you explain how Prosecco Superiore differs from Prosecco DOC and help you sell to your customers. This free Master Class is presented by the Consortium of Conegliano-Valdobbiadene Prosecco Superiore. The Consortium is able to provide samples to the first 30 people who sign up, but all are welcome to join!  WHEN: August 10, 2020 at 3:00 p.m. PST / 6:00 p.m. EST WHERE:  Please email kristen@charlescomm.com for seminar link. The class will be held via Zoom. Happy Hours – For All to Enjoy WHAT:  Consumer-focused edutainment Happy Hours with noted author and TV personality and author Leslie Sbrocco. Take a “sipping trip” through the Conegliano Valdobbiadene Prosecco Superiore region, exploring the elements that set Prosecco Superiore apart, how Prosecco Superiore is enjoyed locally and what it might be like to visit one day! WHEN: July 15th and July 29th. Airing on Instagram at 5:00pm PST/ 8:00pm EST and Facebook at 5:30pm PST/ 8:30pm EST WHERE: @lesliesbrocco on Instagram and Facebook Stay Tuned for Updates  About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries.  Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that was recognized as a UNESCO World Heritage Site in 2019. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.     Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook. For interviews, imagery, or more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: press@charlescomm.com or (415) 701-9463.   # # #  
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2020 U.S. Communications Campaign

18 June, 2020

FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles Charles Communications Associates press@charlescomm.com | (415) 701-9463                                                                                              Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2020 Communications Campaign for U.S. Audience SAN FRANCISCO, June 18th 2020 The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. is pleased to announce its 2020 communications program for the United States. The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene region, was established to safeguard the standards of what eventually became the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance.  Their mission is to increase the recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its loyal audience while introducing new sparkling wine lovers to the D.O.C.G. category. Coming on the heels of the recent economic report wherein it was reported that close to 44% of the volume of the region is exported, with the U.S. accounting for close to 250,000 cases and a growth in value of 5% from 2018 to 2019 totaling close to $14 million, the future looks bright for the American market.  The COVID-19 crisis has resulted in a 27% increase in volume in the off-premise in the U.S. with consumers enjoying more wine at home.     The aim of the U.S. campaign, as always, is to educate the trade and public about everything Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. has to offer - regionality, authenticity, and high standards in winegrowing and winemaking.  Understanding the nuances of high elevation winegrowing, regional variation between Conegliano and Valdobbiadene, the typologies of the wines from the region on a dryness scale, the Martinotti method among many other production cues helps the gatekeepers in the trade share the tremendous selling points of the region, particularly with its great price to quality ratio. While Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wines tend to be priced slightly higher than traditional Prosecco, the wines are still immensely affordable given the quality, making them desirable for a range of trade and consumers.  Their versatility and lower alcohol by volume are also in keeping with today’s trends towards lighter alcohol and more diverse cuisines being enjoyed at the American table. The trade campaign includes a series of three master classes with noted sommeliers and wine experts Jon McDaniel (June 29), Anthony Giglio (July 20) and Alpana Singh (Aug. 10) along with consumer-focused edutainment Happy Hours with noted author and TV personality and author Leslie Sbrocco on July 15 and July 29 and author and wine educator Karen MacNeil. Other educational outreach includes a WEVO Tastings seminar (June 18) on the wines of the region conducted by educator Liz Barrett and master classes for WSET Diploma level students. A focused ad campaign highlighting the theme #SparkleAtHome encouraging the support of restaurant takeout to pair with Prosecco Superiore at home, along with a general campaign focused on the region is part of the 2020 plan.  For the third consecutive year, the Consorzio will be working with select ambassadors in key markets to activate online education for the trade, as well as act as social and traditional media spokespeople. The press campaign includes a sampling program, social media engagement centered around the #sparkleathome hashtag and ongoing press outreach. The press campaign includes a sampling program, social media engagement centered around the #sparkleathome hashtag and ongoing press outreach.    “After a very challenging start to the year in Italy, we are pleased to support one of our stronger export markets with ongoing education and programming," says Innocente Nardi, President of the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. “We are pleased to see America continues its strong desire for top quality sparkling wine, now perhaps more than ever.”  The list of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wineries that will participate in the U.S. communications campaign include Adami, Andreola, Anna Spinato, Bellenda, Biancavigna, Bortolomiol, Ca’ Di Rajo, Canevel, Ciodet, Col Sandago, Col Vetoraz, Colesel, Conte Collalto, Drusian, La Farra, La Gioiosa, La Marca, La Tordera, L’Antica Quercia, Le Colture, Le Vigne di Alice, Marsuret, Masottina, Mongarda, Perlage, Prapian, Riva Dei Frati, Ruggeri, Sommariva, Tenuta Degli Ultimi, Trevisiol, Val D’Oca, Valdo, Villa Sandi and Vinicollina Tesini. About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries.  Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that was recognized as a UNESCO World Heritage Site in 2019. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.     Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook. For interviews, imagery, or more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: press@charlescomm.com or (415) 701-9463. # # #  
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Conegliano Valdobbiadene Prosecco D.O.C.G. Announces 2020 Viticultural Protocol

27 May, 2020

Contact: Charles Communications Associates press@charlescomm.com or 415-701-9463 The 2020 Viticultural Protocol: New Steps Forward for Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.’s path toward sustainability Presentation of the 2020 Edition of the Viticultural Protocol of the Producers’ Consortium for the Denomination Solighetto, Italy May 2020 – In spite of the current crisis that has immobilized much of Italy’s economic fabric, nature has not come to a standstill, nor has the Consortium’s commitment to sustainable agriculture. It is in this spirit that the denomination recently presented the 10th edition of the Viticultural Protocol, the document that each year, proposes and promotes an increasingly scrupulous system for managing the vineyards which enhances the protection of the vines. “This year we have produced the tenth edition of the Viticultural Protocol which, after the numerous goals we have set and attained – most recently the innovative and bold banning of glyphosate – is proceeding in an even more deliberate manner along the path of integrated pest management,” states Innocente Nardi, President of the Consortium. “In the last 10 years, the Consortium has been able to analyse various vineyard conditions with advanced technical instrumentation that is designed for our unique growing area. Moreover, thanks to the professionals who make up our technical staff, we can offer increasingly efficient support to our members in the management of their vineyards.” Following its widespread appellation-wide ban on the use of glyphosate, effective as of 2019, and thanks to the cooperation with the municipal governments within the Denomination, Conegliano Valdobbiadene is the largest zone in Europe to manage vineyards without this herbicide. Today the Consortium continues its activities of scientific observation of the zone, analysis of the gathered data, and development of strategies to assist its growers, in order to develop an ever-greater commitment toward environmental sustainability. One of the key functions of the Viticultural Protocol is to put the farmers in a position to choose what methods to use for managing their vineyards – whether organic or not – based on the real needs of their vines and soils at any given moment. To do this, the Consortium has made available technological instruments for gathering data that constantly photograph and document the activity in the vineyards (using small weather stations, publishing agronomic bulletins for the members, etc.) The real-time condition of the vineyards is transmitted by the Consortium to the growers so that they can choose the most appropriate action (notably with the least environmental impact) to take onsite. The Various Stages of the Viticultural Protocol The first edition of the Viticultural Protocol was published in 2011, and since then it has gradually become a point of reference for the denomination’s members, as well as for grape growers elsewhere in Italy. It is the cornerstone of the sustainability activities of the Consorzio Conegliano Valdobbiadene Prosecco D.O.C.G. The Viticultural Protocol is a document aimed at the Consortium’s members to promote in the community of the Conegliano Valdobbiadene the importance of sustainability in the management of the vineyards. The Protocol is optional and the Consortium cannot intervene if its guidelines are not followed. Nevertheless, it is a policy that has also been positively received by local administrators. The objective of the Viticultural Protocol is to gradually eliminate practices and chemical substances that are considered to have too great an impact on the environment – even if they are still permitted under Italian and European regulations – and, conversely promote potential, less invasive forms of agriculture, setting the stage for swifter progress toward sustainability. The exclusion of amendments that contain the substances of Folpet, Mancozeb and Dithianon dates back to 2013, and the same was true in 2016 for various other substances that the current laws would have allowed.  S.Q.N.P.I. Certification 2019 was the year in which the S.Q.N.P.I. (Sistema Qualità Nazionale Produzione Integrata) Certification project was launched for the growers in the Conegliano Valdobbiadene Prosecco D.O.C.G. Denomination. This certification system takes into consideration all of the methods used in the production and defense of crops against adversities, works on reducing the use of synthetic chemical substances to a minimum in the vineyards, as well as regulating fertilization practices. In order to obtain and maintain this certification, control activities have been put in place, such as numerous analyses of the grapes being grown, in order to ascertain the actual amount of use of chemical substances in the vineyard. Certification has been seen as a great opportunity for the zone and for the individual growers. Many growers now understand the greater potential value of the product when it is certified. Forty of the member companies immediately joined the Consortium’s certification project, encompassing an area of 575 hectares. In addition, there are several viticultural estates and cooperatives that applied independently for certification.  All of the wine-producing and bottling companies may participate in the project, and thus have the possibility to use the bee logo on their products. Vine-growers may also take part and will be able to put up signs with the bee logo in their certified vineyards. All of the above, moreover, will be able to use the identifying logo of SQNPI certification on their websites, social media and publicity material. The Consortium is assisted by Valoritalia s.r.l. as its certifying body. Valoritalia is the leading company in Italy authorized by MiPAAF (Italian Ministry of Agricultural, Food and Forestry Policies), for the control and certification of wines with Denomination of Origin. Since its establishment in 2009, Valoritalia has set itself the ambitious goal of contributing to the growth of the wine system, to guarantee to the consumer the quality and origin of the wine through the control of every stage of production, from the vineyard to the bottle. About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denomination di Origin Controlled status in 1969 and the Denomination di Origin Controlled e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor, and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 427 vinifying companies. For the Denomination, this means that there are almost 3,500 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities, and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery. For more information, interviews, images and inquiries for the U.S. market, please contact Charles Communications Associates at 415|701-9463 or press@charlescomm.com. ###
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Conegliano Valdobbiadene Prosecco D.O.C.G. Experiences the Best Year in its History

22 May, 2020

US PR Agency: Charles Communications Associates 415.701-9463 | press@charlescomm.com     Conegliano Valdobbiadene Prosecco D.O.C.G. Experiences the Best Year in its History 2019 a record year - 92 million bottles sold and revenue up close to 2 percent First quarter of 2020: the retail sector prevails during COVID-19 crisis Conegliano Valdobbiadene Prosecco D.O.C.G. up 16.8 percent in value and 18.6 percent in volume Future prospects: the strength of the brand, the added value of UNESCO status and the post-COVID-19 measures will draw numerous visitors to the Denomination Solighetto, May 21 2020 – The 2019 economic data for the Conegliano Valdobbiadene Prosecco D.O.C.G. Denomination were released in recent weeks in a video conference. Participating were: Innocente Nardi, President of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco D.O.C.G.; Vasco Boatto, Professor of Economics and Farming Policy at the University of Padua and in charge of the District’s Research Center; Eugenio Pomarici, Professor of Economics and Farming Policy at the University of Padua and Scientific Director of the Economic Report; Simonetta Melis, Client Service Senior Manager at IRI Infoscan; and Enzo Risso, Scientific Director of SWG, an Italian market survey specialist.   Their findings outlined the overall picture in 2019 - and the positive results that were achieved – as well as insights on the first few months of 2020 and the impact of the COVID-19 crisis as it related to the region.  Apart from having had an immediate effect on consumption patterns, there is a general consensus that consumers are reaching for these wines, eager for a great quality and price ratio during a challenging economic time. “We are experiencing an unprecedented moment in history, which is threatening the entire world and all of its production sectors,” stated Innocente Nardi, President of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco D.O.C.G. “But in this difficult scenario we are proud to have reinforced the strength and unity of our Denomination, which can now face this crisis with the expertise and experience that culminated during our 50th anniversary in 2019 in record economic results: 92 million bottles sold and further growth in value terms of 1.2 percent.” The Economic Results for 2019 Thanks to a particularly generous vintage in 2018, the bottles produced and sold in 2019 totalled 92 million, the largest number since the creation of the Denomination in 1969 and the overall revenue increased by 1.2 percent for the 2018 harvest. This goes to show a progressive recognition in the marketplace of the quality of the wines, resulting from the focused activities and messages to promote the product and the Denomination carried out by the Consortium. The total number of bottles sold of sparkling Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. corresponds to just under 50 million, with a value of around 296 million Euro, destined for the Italian market (56.3 percent), and almost 39 million bottles, with a value of about 202 million Euro, destined for international markets (43.7 percent). Exports are growing due to the producers’ desire and ability to reach new markets where demand is increasing, whereas domestic consumption in Italy is contracting slightly as a result of their commercial strategy of targeting the more quality-led on-premise channel to a greater degree, rather than the discount retail channel. The added value of the Denomination: wine tourism and sustainability The strong image that the Denomination projects beyond its boundaries is evidenced by the growing economic value garnered by Conegliano Valdobbiadene Prosecco Superiore. The promotion of the Denomination and of sustainable programs on the part of the wineries and growers has contributed to increasing this value proposition, found in both the terroir and the bottle. A more progressive, welcoming hospitality at the wineries is now ubiquitous, and the individual wineries are developing and investing in tourism, both in terms of onsite offerings and a dedicated and educated staff.  In 2019, 460,000 visitors came to the Denomination, registering an increase of 13 percent compared to 2018 and 45 percent compared to 2010. The wineries in the Denomination are reaping the rewards of their hard work and are seeing a return on the investments they have made in the area of hospitality. The economic results reveal a total spend by wine tourists that has grown by 25 percent compared to 2018. Also, the amount spent by each individual visitor has increased, to just under 90 Euro per person. Alongside wine tourism, which now appears to be well consolidated, an incentive for further growth for the region and its wines is the prestigious recognition that has been granted by UNESCO, which bore witness to the unique character of the Prosecco Hills of Conegliano and Valdobbiadene. The beauty and distinctive nature of this area are preserved with even greater pride and dedication by the growers and wine producers, the vast majority of whom now adhere to the Viticultural Protocol drawn up by the Consortium.  In terms of adoption of the protocol by the producers within the consortium, 72.6 percent are increasing the well-being of employees in their workplace, 60.3 percent have attended best practices training to further improve the quality of the grapes, and 55 percent are embracing renewable resources. Analysis of the international market After a 2018 that had seen a contraction in exports, 2019 saw significant growth in sales abroad, both in volume (+ 17.2 percent) and in value (+15.8 percent), with rates well above the global market average. Of absolute importance is the growth in UK imports, which grew by 80 percent in value and substantially doubled in volume, reaching a record 12.7 million bottles sold. Also important was the dynamic in Germany where, despite an overall decrease in the imports of international sparkling wines, the volumes and in particular values (+ 7.5 percent) are growing, showing an orientation towards higher quality products. This phenomenon is also found in the USA, with greater accentuation since in this market only values grew (+ 4.9 percent) out of a total of more than 2.8 million bottles sold. Among the new importers, the performance of Central Eastern European countries is particularly positive, with growth rates reaching 46 percent in value and 49 percent in volume for Central European and Baltic countries (Poland, Czech Republic and Slovak Republic, Latvia, Lithuania, Estonia). Exports to Latin America also increased (+ 24.5 percent in value and + 23.5 percent in volume), repeating the double-digit growth already recorded in 2018. As regards Asia, there was significant growth (+ 60.6 percent in value and + 76.6 percent in volume) in South East Asia (Singapore, Thailand, Malaysia, Philippines, Indonesia, Vietnam, Cambodia, Laos, East Timor, Brunei, Burma), consolidating the trend already observed in previous years. Prospects for the future A summary of the 2019 statistics underscores that the Denomination, thanks to its production structures, expertise, commercial relationships and the overall solidity of its business, will be able to overcome the crisis in the marketplace that the COVID-19 epidemic has caused worldwide. The synergy between the activities linked to the production of Conegliano Valdobbiadene Prosecco Superiore and the social fabric of the Denomination will be an invaluable support in the months to come. From the experience of past crises – even though not comparable to the current one in terms of global impact – one can deduce that quality will once again prevail, because demand will be more selective and those consumers who choose Conegliano Valdobbiadene will continue to do so, as long as the product delivers on all fronts. It is anticipated that there will be trade ups on the part of consumers, turning towards the categories of Rive and Cartizze, and the sustainable tenets and UNESCO heritage status of the Denomination, bodes well for the commitment to quality for the long term. About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denomination di Origin Controlled status in 1969 and the Denomination di Origin Controlled e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor, and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 427 vinifying companies. For the Denomination, this means that there are almost 3,500 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities, and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery. For more information, interviews, images and inquiries for the U.S. market, please contact Charles Communications Associates at 415|701-9463 or press@charlescomm.com. #  # #
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#SparkleAtHome - Consorzio of Conegliano Valdobbiadene Prosecco D.O.C.G Launches Campaign

19 March, 2020

An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to #SparkleAtHome Liven up your Happy Hour or Meal with bubbly   San Francisco, CA March 19, 2020 – The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco D.O.C.G.  launched a national campaign in Italy recently  to offer some vinous respite during this particularly challenging time. This week on March 19th at 6 PM PST, on their behalf , we are inviting bubbly lovers in the U.S, to start their evening with a glass of wine to lift the mood and remember what is truly important: friendship, love and kindness. In support of Italy, and its great culture and products, we are inviting fans of this specially designated sparkling wine from a UNESCO World Heritage site to #SparkleAtHome. Given the closure of non-essential businesses across several U.S. cities, and to mitigate the adjustment of many to working from home, we invite wine lovers to take a page from the Italian playbook of ending the day with an aperitif, enjoying a glass of Prosecco Superiore DOCG (our personal choice!) or showing your favorite aperitivo.   To support restaurants across the country, many of whom are shifting to a takeout model to stay viable and serve their public,  we are  recommending supporting those restaurants, pairing with your favorite beverage. On March 19th,  the campaign will be kicked off on social media, inviting everyone to stay at home and enjoy an aperitivo, take a photo of  your libation or a pairing of your favorite takeout food enjoyed in the comfort of home, and share it with the hashtag #SparkleAtHome.   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., the flagship wine of the Veneto region in Italy, and the one that is most representative of the high elevation winegrowing area, has always been synonymous with aperitif drinks and a convivial atmosphere. We know full well how fundamentally important the ritual of the aperitivo is in Italy, and especially in the regions that have been hardest hit by the epidemic. Let’s stay at home. Let’s create little rituals in our everyday lives: let’s open a bottle as we sit on the couch, alone or with our families. And let’s share this beverage from a storied place – a beverage which is both personal and collective – with our communities on our Twitter, Instagram and Facebook accounts: #SparkleAtHome For more information on the region, its wines and history,or jpegs of images please contact Charles Communications at press@charlescomm.com or 415-701-9463 www.charlescomm.com. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 480 vinifying companies. For the Denomination, this means that there are 3,400 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery. ###
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Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. shares Harvest and Regulation Updates 2019

27 November, 2019

FOR IMMEDIATE RELEASE                 Conegliano Valdobbiadene announces its first “UNESCO vintage” and promises high quality.  The 2019 vintage for the UNESCO World Heritage Site of the Prosecco Hills of Conegliano Valdobbiadene has lived up to the expectations of the pre-harvest analyses. The region also announces new production regulations for the wines.   Solighetto, November, 2019 – An exceptional qualitative harvest for Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. concluded in mid-October. The 2019 harvest, the first after receiving recognition from UNESCO as a World Heritage Site this summer, began about ten days later than in recent years, thus reverting to a more traditional time for picking. The grapes were of excellent quality, which was already evident from the pre-harvest forecasts carried out by the analysts of the Producers’ Consortium.   Harvest took place in ideal climatic conditions. The weather in the spring and summer was similarly perfect, ensuring that the grapes attained optimum ripeness and organoleptic development. Measurements indicate an average pH of 3.30 (3.26 in 2018) and acidity of 6.55 (5.92 in 2018), values that are particularly favorable for the production of sparkling wines such as Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.       “This month we have just spent on the Rive vineyards has been one of intense work; for us vine-growers this is the most important time of the year. The outstanding quality of the 2019 harvest rewards us for the efforts of the entire year, which was enhanced with the accolades from UNESCO, but also the fiftieth anniversary of the Denomination and our region wide ban on glyphosate, which has made us the largest wine zone in Europe to forbid the use of this well-known herbicide,” stated Innocente Nardi, President of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco. Concerning the quantity of grapes that were harvested this year, there was a reduction of 3- 5% compared to 2018 due to hailstorms, which brought yields back to the average of the years preceding.  After a rather cold winter, the zone endured a spring that was cooler and rainier than usual, causing a delay in bud break, which in turn affected the phenological evolution of the vines. This was followed by a summer with typically hot temperatures, which partly allowed the vines to catch up on the phenological development that had been lost back in May. Moreover, the weather remained stable during the period of the harvest, allowing growers to deliver particularly healthy grapes to the wineries. Given the characteristics of the region, whose salient features include very steep slopes and a hilly terrain that is difficult to access with machinery in Conegliano Valdobbiadene. 600-700 hours of manual work are necessary per hectare each year, compared to an average of 150-200 hours on the plain, where mechanization is much more common. As a result, the region's "heroic" harvest represents the period when the growers in the region must demonstrate the most ingenuity. The harvest – as is customary– involved first of all the most easterly zone and slopes with the most exposure to sunlight, such as those at San Pietro di Feletto. This was followed by the more central zone of the Denomination (Refrontolo, Pieve di Soligo, Col San Martino and also the premium-quality Cartizze area) and finally that of Valdobbiadene. Production Regulation Changes Additionally, prior to harvest this year, the region announced new regulations that apply to the wines of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. These new Production Regulations for the Denominazione di Origine Controllata e Garantita “Conegliano Valdobbiadene Prosecco” have come into force with their publication on 8th August 2019, and were completely operative as of the 2019 vintage. They allow for: “Sui Lieviti” (“On the Lees/Yeasts”), sparkling wines that have been refermented in bottle. This style pays tribute to a traditional type of product for the zone and to the long history of making sparkling wines in the area. “Extra Brut”, (residual sugar between 0 and 6 gr/lt.). This style is becoming more popular as it highlights the mineral elegance of our top wines, and also appeals to those looking for a more gastronomic style of Prosecco Superiore DOCG. For more information please visit: www.prosecco.it For imagery, interviews and more information, please contact Charles Communications Associates, the marketing agency for the Consorzio in the United States. Kimberly Noelle Charles kcharles@charlescomm.com or 415-701-9463.   About the Consorzio Conegliano Valdobbiadene Prosecco Superiore D.O.C.G The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 185 sparkling wine producers and includes all the categories in the production chain (vine-growers as well as vinifying and bottling companies). It operates principally in three areas: protection of the product, its promotion, and sustainability of production. It carries out these tasks both in Italy and abroad, promoting knowledge of the product through educational activities, the organization of events and relations with the press.    #  #  #
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The Prosecco Hills of Conegliano and Valdobbiadene proclaimed UNESCO World Heritage Site

8 July, 2019

   The Prosecco Hills of Conegliano and Valdobbiadene proclaimed UNESCO World Heritage Site The region, internationally celebrated for its exceptional wines, to be protected and preserved to ensure its longevity for future generations. SOLIGHETTO, July 8, 2019 – The UNESCO (United Nations Educational, Scientific and Cultural Organization) Assembly has officially declared the Prosecco Hills of Conegliano and Valdobbiadene the 55th Italian "World Heritage Site”. The declaration was made at the 43rd session of World Heritage Committee in Baku, Azerbaijan.   Innocente Nardi, President of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG, expressed “our profound satisfaction and immense joy at the declaration of the Prosecco Hills of Conegliano and Valdobbiadene as a World Heritage Site. In Baku, the Unesco World Assembly bestowed upon our hills this coveted recognition, thereby making them the 55th Italian site to be protected and safeguarded due to the uniqueness of its cultural landscape. It is thanks to the work carried out by an exceptional team led by the governor of the Veneto Region Luca Zaia, with the contribution of the competent Ministries and impeccable work of the scientific committee (chaired by Mauro Agnoletti) and not least, the support of the Italian UNESCO Delegation, that we have achieved this goal. Speaking of goals, this recognition should not be seen as a destination, but merely as an important step on a journey towards enhancing the cultural, artistic, and agricultural heritage of this small area, known for its principal product, Conegliano Valdobbiadene Prosecco Superiore.”   The nomination process lasted ten years (in line with the average wait-times experienced by other registered sites). The process saw the emergence of a solid cohesion amongst the interested parties within the Prosecco Hills of Conegliano and Valdobbiadene, from the various municipal administrations and trade associations, to the local entrepreneurs, right down to the area's residents. Nardi said, “It is this enthusiasm and dedication that has enabled us to achieve our objective.”   Nardi credited the producers that make up the Consortium of Conegliano Valdobbiadene Prosecco DOCG as the driving force and soul of the nomination every step of the way. “Right from the beginning, and throughout the entire nomination process, they never wavered in their belief in the uniqueness of our landscape, with its vineyard-embroidered hills and inaccessible slopes that require such hard and entirely manual labour. It is the commitment of generations of wine producers working in the vineyards, forging the ‘patchworks’ that we see today, as well as the characteristic ‘ciglioni’ [small plots of vines on narrow grassy terraces] which distinguish our viticulture, and therefore our territory, that has led to UNESCO recognition.”   Nardi added, “As of today, it is the responsibility of us all, but first and foremost that of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG, in harmony with the newly established site management association, to focus on the conservation and maintenance of the registered landscape assets, while paying particular attention to the UNESCO guidelines for their protection and enhancement for future generations, in accordance with the objectives aimed at achieving balanced and harmonious economic and social development.”   The objective of the UNESCO honor involves the sustainable development of the registered area, which will be made possible thanks to a management plan drawn up in agreement between all relevant private and public institutions within the region. For years, the theme of sustainability has been visible in territorial government plans - thanks to the collaboration of entrepreneurs, wine producers and public administration along with the coordination of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG - for the protection of the local environment and its inhabitants.    Top of the list for the Protection Consortium and the parties involved is the controlled development of tourism in the territory. In fact, particular attention will be paid to tourism because of its positive economic impact, while also focusing on how to sustainably manage the impact of increased travellers to the region.   The Hills of Conegliano and Valdobbiadene is the 10th site in the world to be registered under the category of "cultural landscape," and is characterized by three unique attributes, based on different geomorphological and cultural characteristics, compared to the other eight territories (Alto Douro,Portugal; Tokaj,Hungary; Pico Island,Portugal; Lavaux,Switzerland; Langhe Roero and Monferrato, Italy; Champagne, France; Burgundy, France; Saint-Emilion, France; Wachau, Austria). All ten of these sites are “evolutionary cultural landscapes, visible results of the interaction - a vital, constantly evolving interaction-, between man and the environment.”   "I am extremely proud because UNESCO recognition is confirmation of the unique value of the Hills of Conegliano and Valdobbiadene landscape, fruit of man's work in harmony with nature," concluded Nardi.   About the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 185 sparkling wine producers and includes all the categories in the production chain (vine-growers as well as vinifying and bottling companies). It operates principally in three areas: protection of the product, its promotion, and sustainability of production. It carries out these tasks both in Italy and abroad, promoting knowledge of the product through educational activities, the organization of events and relations with the press.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at press@charlescomm.com or (415) 701-9463. Photo credit for above photos: Arcangelo Piai.   ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Total Ban on the Use of Glyphosate

5 June, 2019

   Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces Total Ban on the Use of Glyphosate Conegliano Valdobbiadene is the largest zone in Europe to ban the controversial chemical weed killer ingredient   SOLIGHETTO, June 5, 2019 – The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announced a complete ban on the use of glyphosate in the ninth edition of its Viticultural Protocol document, which was presented in Treviso. The Viticultural Protocol is a document that proposes and promotes a virtuous system of integrated pest and disease control for vines.  In 2019, it reached its most significant goal: a total ban on the use of glyphosate, regardless of whether Italian and European regulations still define it as a legal substanceConegliano Valdobbiadene is the largest zone in Europe to forbid the use of glyphosate, the most controversial chemical substance of the last few years, which continues to be utilized in a very large number of agricultural areas in Italy and around Europe. This ban is the result of a long and detailed process of synergy and cooperation, between the local councils of the 15 Municipalities within the Denomination and the Producers’ Consortium.   2019 also marks the year that the Consortium celebrates its fiftieth anniversary, and the Denomination of Conegliano Valdobbiadene is thrilled to mark the occasion by finally attaining this, its most important objective, and is making plans for environmental certification.   As usual, the presentation of the Protocol is also an opportunity for the Consortium to take stock of the results that have been achieved, but also to look towards the future and decide on what the next steps will be.   “This edition of the Viticultural Protocol is very important for us,” affirms Innocente Nardi, President of the Producers’ Consortium. “First of all because the ban on the use of glyphosate makes the indications we give to the growers with regard to alternative vineyard management methods, such as mechanical mowing, increasingly necessary. But we particularly consider this ban on glyphosate, imposed by the local governments within the Denomination, to be an objective reached thanks to the constant dialogue there has been between the Consortium and these bodies. Our area is a unique laboratory for environmental sustainability in Italy, due to its ability to include all of the actors involved. Further proof of this synergy is the gradual adoption - by all of the communes in the Denomination - of the advice contained in the Consortium’s Viticultural Protocol when drawing up their individual municipal regulations regarding the countryside.”   The Viticultural Protocol has, since its launch in 2011, gradually become an increasingly significant point of reference for the Consortium’s members, and is the cornerstone of the sustainability-related activity of the Conegliano Valdobbiadene Prosecco Consortium. The results obtained are due to its wide acceptance are leading growers to take further steps forward on the path towards sustainability.   The Various Stages of the Viticultural Protocol The goal of the Viticultural Protocol is to progressively eliminate practices and substances that are considered to have too great an environmental impact – even if they are still permitted under the Italian and European regulations – and, on the other hand, promote forms of agriculture that are as non-invasive as possible, thus pre-empting by several years the virtuous process that leads towards sustainability. The publication of the Protocol and its gradual adoption by the 185 companies belonging to the Producers’ Consortium have contributed to making the subject of agricultural sustainability a deeply-rooted one among the growers in the zone.   The exclusion of all formulations containing products based on Folpet, Mancozeb, Dithianon and various other substances (whose use current laws would have allowed) dates back to 2013, and similar measures were put through in 2016. In 2018, the decision of the local administrations to ban glyphosate was approved. With this new edition, the Consortium is putting its “no” to glyphosate into practice, as well as reiterating the need for integrated pest and disease control and providing certain measures for activating it.   One of the functions of the Viticultural Protocol is to put the grower in a position of being able to use the various methods of vineyard management - whether they be chemical or organic – based on the real needs of the vines and of the terrain at any given time. In order to do this, technical and technological instruments for gathering data have been activated for some time. These instruments constantly “photograph” the current situation in the vineyard. This snapshot is then conveyed by the Consortium to the growers so that they can choose the action to take in the field that will have the least impact on the environment.   S.Q.N.P.I. Certification The next step towards an even more sustainable Denomination will be S.Q.N.P.I (Sistema Qualità Nazionale Produzione Integrata) Certification of the various estates in the Conegliano Valdobbiadene Prosecco D.O.C.G. Denomination, for which all the necessary documentation is already being prepared. This is a system that takes into account all the methods of production and defense of crops against adversities, so as to reduce to a minimum the use in the vineyard of synthetic chemical substances and also rationalize the practice of fertilization.   In order to obtain and maintain certification, control activities will be organized, such as the implementation of a significant number of analyses on the grapes produced, aimed at ascertaining what the actual use of chemical substances in the vineyard has been.   This certification represents a great opportunity for the region, in particular because it translates into an increase in the perceived value of the Denomination. Specifically, two objectives are being targeted: certifying 25% of those taking part by 2021 and increasing certifications by 10% in each subsequent year.   All the vinifying and bottling companies will be able to participate in the project, and will therefore have the possibility of using the “bee” logo on their products. The Consortium has involved Valoritalia s.r.l. as the certifying body.   About the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 185 sparkling wine producers and includes all the categories in the production chain (vine-growers as well as vinifying and bottling companies). It operates principally in three areas: protection of the product, its promotion, and sustainability of production. It carries out these tasks both in Italy and abroad, promoting knowledge of the product through educational activities, the organization of events and relations with the press.   Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at press@charlescomm.com or (415) 701-9463. ###
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Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2019 Communications Campaign for US Audience

2 May, 2019

    FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles  Charles Communications Associates 415.701.9463 | press@charlescomm.com                       Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces 2019 Communications Campaign for US Audience   SAN FRANCISCO, May 6, 2019 – The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. is pleased to announce its 2019 communications program for the United States. The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene, which was established to safeguard the standards of what eventually became the D.O.C.G criteria in crafting wines of the highest quality and distinct provenance, is celebrating the 50th anniversary of the appellation. Their mission is to increase appellational recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its loyal audience while introducing new sparkling wine lovers to the D.O.C.G. category.   The aim is to educate the trade and public about everything D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore has to offer - regionality, authenticity, and high standards in winegrowing and winemaking. For example, many consumers don’t realize that only D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore includes the Cartizze (aka the “Grand Cru” of Conegliano Valdobbiadene) and the Rive, category which can come from the steep hillsides and embody impressively perceptible terroir differences.   The Consorzio also hopes to attract new consumers with a greater emphasis on its unparalleled quality-to-price ratios. Though Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wines tend to be priced slightly higher than traditional Prosecco, the wines are still immensely affordable given the quality, making them desirable for a range of consumers.  The wines are relatively low in alcohol as well, and offer a range of styles, dosage and terroir, all of which boost D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore’s appeal to an increasingly health-conscious society as well as its enhancing ability to pair with a host of cuisines.    The trade campaign will include working with three well-respected sommelier ambassadors including Amy Elizabeth Thurmond of Leuca in Brooklyn, New York, Jennifer Wagoner of Sepia and Proxi in Chicago and Iris Rowlee of Perbacco and Barbacco in San Francisco.  Their work will include spokesperson roles, an in-depth restaurant educational program and participation in targeted trade events. The press campaign includes a series of events, a sampling program, social media engagement and ongoing press outreach. The advertising campaign is focused on online partnerships with key wine and food influencers.     “We are excited to launch such a strategic and comprehensive communications campaign effectively targeting both trade and press," says Innocente Nardi, President of the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. “The US is an extremely important market for our top quality, world class sparkling wines.”    The list of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. wineries that will participate in the US communications campaign include Adami, Andreola, Astoria, Bacio Della Luna, Bellenda, Biancavigna,  Bortolin Angelo, Bortolomiol, Bortolotti, Canevel, Cantine Vedova, Col Sandago, Col Vetoraz, Conte Collalto, Drusian, Il Colle, La Farra, La Marca, La Vigna di Sarah, Le Colture, Malibràn, Masottina, Mionetto, Montelvini, Perlage, Sanfeletto, Santa Margherita, Sommariva, Tenuta 2 Castelli, Tenuta Degli Ultimi, Toffoli, and Valdo.   About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 140 countries of which the United States ranks 4th with 3 million bottles (out of a total 33 million bottles) with a value of over $14 million.   Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now in line to be recognized as a UNESCO World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.     Connect with the Consorzio on FacebookTwitter and Instagram, or visit prosecco.it to learn more about the region and its sparkling wines.  About Charles Communications Associates Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook.   For interviews, imagery, more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: press@charlescomm.com or (415) 701-9463.   ###  
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