Charles Communication Associates' Latest News
Boisset Debuts Taste of Terroir on the Healdsburg Square
4 August, 2010
The best of Sonoma and Burgundy terroir enjoyed in a stylish tasting salon Healdsburg, CA – The charm of Healdsburg and the surrounding wine country has always evoked the climate, charm and rhythm of France and has created world-class wines of diverse varietals that have put Sonoma and its AVAs on the map worldwide. Jean-Charles Boisset, President of Boisset Family Estates, a family-owned collection of estate wineries in the world’s pre-eminent terroirs including DeLoach Vineyards in the Russian River Valley and Raymond Vineyards in the Napa Valley, has debuted a unique tasting salon on the Healdsburg square. Dubbed the Boisset Taste of Terroir, it offers a selection of three dozen Pinot Noirs and Chardonnays from Sonoma and Burgundy, a diverse range of flights and tasting experiences, and a captivating environment evocative of a cozy left bank boutique –elegance without pretension. Nine different themed tastings offer the guest tastes of Sonoma and Burgundy with a delightful array of choices ranging from a Crémant de Bourgogne sparkling flight of three wines at $8, to Pinot Chic featuring three Russian River Valley Pinot Noirs, two from DeLoach and one from the JCB line of wines, to a Grand Cru tasting of nine Burgundies for $100. There are wines suited for the curious and experimental palate at the Taste of Terroir expressing the unique AVAs of Sonoma as well as climats of Burgundy. Guests can also avail themselves from a series of DeLoach Barrel to Barrel wines, created to offer a touch of old world service and style with a modern technological twist. Beautiful design appointments include Philippe Starck ghost chairs, a custom made Carrara marble communal table, a Bisazza Marie Antoinette chandelier that illuminates the room with a warm, soft glow, elegant decanters and barware designed by D’Anjou and Christophe Dubois, as well as champagne flutes designed by Jean-Charles Boisset. Custom-designed accoutrements and accessories for the home are also offered for purchase. The inspiration for the design was to incorporate both Californian and French sensibilities with a strong accent on Bay Area design talent including the interior design of Nicole Hollis and the architectural design of Backen Gillam Kroeger. The Taste of Terroir is open seven days a week, 10:30-5:30 PM Sunday through Wednesdays, open until 7 PM Tuesdays in the summer, and until 9 PM as a wine bar Thursday-Saturday. For more information please visit www.boissettasteofterroir.com or phone 707-473-9707. About Boisset Family Estates Boisset Family Estates is a family-owned producer and importer of fine wines founded in Burgundy, France in 1961. Boisset’s collection of more than twenty historical and unique wineries boast leading positions in the world’s pre-eminent terroirs, including Burgundy, Beaujolais, the Rhône Valley, the South of France, Canada, and California’s Russian River Valley and Napa Valley. One of the world’s foremost producers of Pinot Noir and principal proponents of organic and Biodynamic® viticulture, Boisset crafts fine wines with a strict terroir approach: each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. To learn more about the Boisset Family Estates collection, please visit www.boissetfamilyestates.com.
Brown Derby & Boisset Family Estates Partner to Feed Families in Missouri
22 April, 2010
Boisset Family Estates Continues its Year-Long Fight Against Hunger; Two Hundred Springfield Families to Receive 112,000 meals Springfield, MO – On April 21 at 12 p.m., international hunger relief organization Feed The Children will distribute a semi tractor-trailer with more than 15,000 pounds of food and personal care items at Brown Derby’s International Wine Center (2023 South Glenstone Avenue) to 200 families selected by The Kitchen of Springfield. Each box is designed to help a family for up to one week. Brown Derby and Boisset Family Estates, through its wineries DeLoach Vineyards, Lyeth Estate, French rabbit, and Oceana Riesling, are partnering with Feed The Children and The Kitchen of Springfield to help alleviate hunger in Missouri by participating in Boisset's "Fight Against Hunger" campaign. Boisset’s Fight Against Hunger is a national campaign to combat hunger in local communities through the sale of its wines. Boisset has donated more than 1 million meals to communities in Dallas, Indianapolis, Denver, Boston, and the San Francisco Bay Area in 2009-2010. With this food drop donation of 112,000 meals, Boisset’s Fight Against Hunger will surpass its goal of donating 1.2 million meals to local food banks. From July through December 2009, every bottle of wine from these Boisset wineries sold at participating retailers supplemented three meals for a family in need in the U.S. In Missouri, Brown Derby supported and participated in Boisset’s Fight Against Hunger campaign and therefore, made this food drop possible. Brad Feuerbacher, Director of Operations for Brown Derby commented, “Recent statistics show that one in five children in Missouri are on the brink of hunger and are among the neediest and hungriest in the United States. Brown Derby is proud to partner with Boisset Family Estates to tackle the epidemic of hunger in our community. As a local business with a strong sense of serving the community, we hope events like these not only promote awareness of the problem of hunger but provide immediate relief to families in need.” Jean-Charles Boisset, president of Boisset Family Estates notes, “The wine world is deeply connected to the harvest, agriculture and food – great wines are complemented by great meals, and thus, as part of the world of food and wine, we find it genuinely troubling to tolerate the existence of hunger among our friends and neighbors,” says Boisset. “We know that now, more than ever, even families that have never thought to seek help before need assistance. That’s why Boisset Family Estates has committed to providing a minimum of 1.2 million meals to U.S. families in need through our partnership with Feed The Children.” For more information, visit www.boissetfamilyestates.com/fightagainsthunger. Boisset’s campaign is intended to not only provide immediate relief to local families, it further hopes to inspire the wine world to take part in its critical mission to alleviate hunger for American families in these challenging times. About Brown Derby John A. Morris opened his first liquor store, Brown Derby, in Springfield, MO in 1937. Through the decades, Brown Derby has evolved and positioned itself as a leader in the Wine and Spirits industry. Still a family run business, Brown Derby, prides itself in the depth of selection it provides to customers. In its 5,000 square foot temperature and humidity controlled wine cellar, Brown Derby houses over 70,000 bottles of wine dating back to the late 1800s. Brown Derby has 18 locations in Southwest Missouri and provides catalogue and on-line shopping services. To learn more, please visit www.brownderby.com. About Boisset Family Estates Boisset Family Estates is a family-owned producer and importer of fine wines with roots in Burgundy, France, Sonoma’s Russian River Valley and the Napa Valley. One of the world’s leading producers of Pinot Noir, Boisset crafts fine wines with a strict terroir approach: each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. Simultaneously, Boisset is an innovative leader in the wine world, seeking to reduce the environmental impact of wine packaging and production and protect the long-term sustainability of winegrowing. To learn more about Boisset, its wineries from California to France, and its Fight Against Hunger campaign, please visit www.boissetfamilyestates.com. About Feed The Children Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty and natural disasters. Since its founding, the organization has reached out to help those in need in the US and in 118 countries around the globe. For more information, please visit www.feedthechildren.org. About The Kitchen The mission of The Kitchen is “To create a place where persons, especially the poor, are welcomed and cared for with dignity and compassion.” In 1983, Sister Lorraine started the Soup Kitchen and served the first meal in Springfield, MO. Today, The Kitchen is the largest provider for of services for homeless children and families in Southwest Missouri. The Kitchen’s Anex Food Warehouse is the receiving site for all donated food. Seven days a week, three times a day, over 400 meals are served to residents of the Missouri Hotel, The Kitchen’s homeless shelter. Approximately, seventy families visit the Kitchen Food Pantry five times a week where they receive grocery items. All of this food is provided through donations. To learn more about The Kitchen, please visit www.thekitcheninc.org. ###
Boisset Family Estates To Donate 200,000+ Meals Locally
7 January, 2010
Boisset Family Estates Donates More Than 200,000 Meals to Families in California’s Bay Area through its “Fight Against Hunger” Campaign in Partnership with the Fairmont San Francisco Donation will benefit the Redwood Empire Food Bank of Santa Rosa, CA and the San Francisco Food Bank Sausalito, CA, January 7, 2010 – Boisset Family Estates, a family-owned producer and importer of fine wines with offices in Sausalito, CA, wineries in Sonoma’s Russian River Valley and the Napa Valley, and roots in Burgundy, France, will make a donation of more than 200,000 meals to families in the San Francisco Bay Area this month through its Fight Against Hunger campaign. The donation of meals is made in partnership with the Fairmont San Francisco, a leading supporter of Fight Against Hunger. Boisset’s local wholesaler, Young’s Market Company, has also been instrumental in Fight Against Hunger’s Bay Area successes. January’s donation will benefit the San Francisco Food Bank and the Redwood Empire Food Bank in Santa Rosa, CA. Boisset’s Fight Against Hunger is a national campaign to combat hunger in local communities through the sale of its wines. Through its wineries DeLoach Vineyards, Lyeth Estate, Oceana Estates Riesling, and French rabbit, Boisset has donated more than 1 million meals to communities in Dallas, Indianapolis, and Denver in 2009. Fight Against Hunger is on track to reach its goal of donating 1.2 million meals to local food banks; from July through December 2009, every bottle of wine purchased from Boisset’s four wineries listed above helped supplement three meals for an American family in need when purchased through a participating retailer, restaurateur, or hotelier such as the Fairmont San Francisco. Boisset partnered with Feed The Children to provide meals to the local food banks. Given the current global economic situation, the issue of hunger is more keenly felt than ever and Jean-Charles Boisset, President of Boisset Family Estates, believes strongly that with the integral connection between wine and food, it is essential for his family’s company to contribute to a solution. “The wine world is deeply connected to the harvest, agriculture and food – great wines are complemented by great meals, and thus, as part of the world of food and wine, we find it troubling to tolerate the existence of hunger among our friends and neighbors,” says Boisset. “We know that now, more than ever, even families that have never thought to seek help before need assistance. That’s why Boisset Family Estates has committed to providing a minimum of 1.2 million meals to U.S. families in need through our Fight Against Hunger campaign.” “We are delighted to partner with Boisset Family Estates to help feed the hungry in our local community,” explains Thomas A. Klein, Regional Vice President and General Manager of The Fairmont San Francisco. “Since 1907, The Fairmont has been an integral part of the fabric of San Francisco. Just as The Fairmont is San Francisco’s residence of U.S. presidents and world leaders, it is the place where generations of San Franciscans have come to celebrate special occasions for more than a century. We feel it is our responsibility to give back to society and our partnership with Boisset’s Fight Against Hunger is one of the many programs we support to help ensure a healthy community.” In conjunction with the Redwood Empire Food Bank, a food drop event will take place on Friday January 8th in the parking lot of the Redwood Convenant Church, 3175 Sebastopol Road, Santa Rosa, CA 95407 at 11:30 AM to benefit families in DeLoach Vineyards’ local community. More about Boisset’s partners and the Fight Against Hunger can be found by visiting www.boissetfamilyestates.com/fightagainsthunger. About Boisset Family Estates Boisset Family Estates is a family-owned producer and importer of fine wines based in Sausalito, California with roots in Burgundy, France, Sonoma’s Russian River Valley and the Napa Valley. One of the world’s leading producers of Pinot Noir, Boisset crafts fine wines with a strict terroir approach: each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. Boisset is an innovative leader in the wine world that seeks to reduce the environmental impact of wine packaging and production and protect the long-term sustainability of winegrowing from farming methods to winery practices and packaging. To learn more about Boisset, please visit its website at www.boissetfamilyestates.com. About the Fairmont San Francisco Scheduled to open soon after April 18, 1906, The Fairmont survived The Great Earthquake that struck that day but was ravaged by the subsequent fire. When the hotel opened exactly one year after the earthquake, it symbolized the rebirth of San Francisco. The landmark hotel has played witness to many defining moments in history and pop culture, including the drafting of the United Nations Charter in the hotel’s Garden Room in 1945, and Tony Bennett’s first performance of “I Left My Heart In San Francisco” in The Venetian Room in 1962. For more information about The Fairmont San Francisco, please visit www.fairmont.com/sanfrancisco.
Boisset, Wine.com & EarthEra Debut Eco Wine Trio
7 October, 2009
WINE.COM DEBUTS ECO WINE TRIO; FINE WINES BUILDING A CLEAN ENERGY FUTURE Partnership with Boisset Family Estates and EarthEra directs 10 percent of proceeds to build new renewable energy projects in the United States SAN FRANCISCO, CA, October 7, 2009 – Wine.com, the leading online wine retailer, today debuts its Eco Wine Trio. The exclusive product offers three premium red wines from Boisset Family Estates, the first fine wines available in revolutionary PET1 bottles in the U.S. These custom-designed PET bottles feature a unique oxygen-barrier that ensures wine quality and taste. The bottles also weigh 90 percent less and have a 50 percent lower carbon footprint than traditional wine bottles. The retail price of the Wine.com Eco Wine Trio is $29.99. As part of Wine.com’s and Boisset Family Estate’s commitment to a clean energy future they have partnered with EarthEra. Through the unique EarthEra program, Wine.com will direct 10 percent of the retail price of the Eco Wine Trio to the EarthEra Renewable Energy Trust. All funds accumulated in the Trust will be used solely to build new, renewable energy projects in the United States. In addition, EarthEra will carbon balance the shipments of the Eco Wine Trio from the winery to the customer. The Wine.com Eco Wine Trio is presented in a gift box produced of 100 percent recycled packaging. The premium red wines included in the trio are: Fog Mountain 2006 California Merlot: 100 percent Merlot sourced from prime growing areas throughout California result in black cherry, dusty chocolate and blackberry flavors finishing soft with ripe plum notes. This wine is packaged in the first 1 liter PET bottle for wine in the US. One liter offers 33 percent more wine than a standard 750ml bottle. Louis Bernard 2007 Bonus Passus Côtes du Rhône AOC: a spicy, Grenache-based red from the Rhône Valley that is well-balanced with red-berry fruit flavors and a long finish. Yellow Jersey 2007 Pinot Noir: a fruity red from the South of France with blackcurrant aromas, soft tannins and a silky finish. “Wine.com is excited to be partnering with two forward thinking leaders – Boisset Family Estates and EarthEra – to create an eco-friendly premium product,” said Michael Osborn, Wine.com Founder and Vice President of Merchandising. “We have been hard at work, lowering our environmental impact by placing warehouses close to our customers and by using 100 percent recycled and recyclable packaging, made from 85 percent post-consumer waste. The Eco Wine Trio is yet another way to make enjoying wine better for the planet.” The Eco Wine Trio features wines from Boisset Family Estates, a leader in sustainable practices from vineyard to bottle. To continue the tradition begun in the organically and biodynamically-farmed estate vineyards, Boisset introduced alternative packaging that further reduces the wine’s carbon footprint through its life cycle. “We believe that it is vital to consider the environmental impact of wine through the entire supply chain, and to find solutions that reduce our carbon footprint while offering high-quality and value to our customers,” says Boisset Family Estates President, Jean-Charles Boisset. Through its partnership with EarthEra, Wine.com is balancing the carbon impact of all shipments of the Eco Wine Trio and provides consumers a way to contribute to a clean energy future. “EarthEra is excited to be part of this initiative with Wine.com and Boisset Family Estates,” said Nathan Hanson, Vice President, EarthEra. “By participating in the EarthEra Renewable Energy Trust, Wine.com is making a meaningful commitment to the environment by providing its customers the opportunity to purchase a high quality product in an environmentally responsible manner, all at no extra cost. Wine.com’s commitment of 10 percent of the revenues of the Eco Wine Trio to EarthEra will help build new renewable energy projects, benefiting the environment on behalf of the entire Wine.com community.” About Boisset Family Estates Boisset Family Estates is a family-owned producer and importer of fine wines based in Sausalito, California with roots in Burgundy, France. Founded by Jean-Claude Boisset in 1961, the company has a presence on six continents and in more than eighty countries, and is one of the world’s leading producers of Pinot Noir. Each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. Simultaneously, Boisset is an innovative leader in the wine world, seeking to reduce the environmental impact of wine packaging and production and protect the long-term sustainability of wine growing. For more information on the company and its wineries, please visit http://www.boissetfamilyestates.com. About EarthEra EarthEra is a unique program that provides businesses, institutions and consumers the opportunity to build new renewable energy facilities in the United States. EarthEra sells environmental products, such as renewable energy certificates and carbon offsets, to help customers balance their carbon footprint and then directs 100 percent of sales to the building of new renewable energy projects. The EarthEra program utilizes the EarthEra Renewable Energy Trust to accumulate and distribute all funds to new renewable energy projects. The Trust is administered by an independent trustee, US Bank. For more information visit: www.EarthEra.com. About Wine.com Wine.com is the nation's #1 online wine retailer, according to Internet Retailer magazine’s annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets and monthly wine clubs. Wine.com’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift, by offering a great selection, low prices, convenient delivery and helpful information. Wine.com is the world’s most visited wine web site, according to research conducted by comScore Media Metrix. For more information, visit www.wine.com. ### ¹PET stands for “polyethylene terephthalate” and it is a thermoplastic polymer resin used in packaging applications. It is widely recognized by its recycling symbol identification - #1 PET. Lightweight and safe (BPA-free – now and always), PET weighs 90% less than traditional bottles, and conserves fuel, energy and greenhouse gases throughout its lifecycle, from production to transit to recycling. It is estimated to have a 50-60% smaller carbon footprint than a traditional bottle and is 100% recyclable into valuable end products from fleece to carpet fiber to polyester insulation.
Boisset Family Estates Purchases Raymond Vineyard & Cellar
10 August, 2009
Boisset Family Estates Purchases Raymond Vineyard & Cellar Napa winery joins prestigious family-owned collection of wineries from diverse terroirs August 10, 2009 - ST. HELENA, CA - Boisset Family Estates, a leading family-owned producer and importer of fine wines based in Sausalito, CA, today announced its purchase of Raymond Vineyard & Cellar from Kirin Holdings Company, LTD. of Japan. It is Boisset's first winery acquisition in the Napa Valley, one of the premier wine regions of the world, and includes all the estate vineyards as well as the winery, hospitality and production facilities. Raymond Vineyard & Cellar expands Boisset's collection of historical and unique wineries, joining a diverse and balanced portfolio that began in Burgundy, France in 1961 and now includes more than twenty wineries in Burgundy, Beaujolais, the Rhône Valley, the South of France, Canada, and California. "We are thrilled to build upon the rich legacy and deep family roots of the Raymond family in Napa Valley, and we look forward to continuing their tradition of family values" says Jean-Charles Boisset, President of Boisset Family Estates. "They have been pioneers in Napa with a great history and fabulous commitment to the region. The family's passion, continuity through five generations, and continued involvement truly excited us, along with their solid reputation for wines with marvelous balance and excellent value. They were an integral part of crafting the phenomenal reputation of the Napa Valley. The Raymond family has a great sense of pride and commitment to maintaining the tradition that has been handed down for over 130 years and five generations. They view the partnership with Boisset as an opportunity to cement their heritage while building for the next generation's future. According to Krisi Raymond, newly-promoted Vice President of Raymond Vineyard & Cellar, "The wine business is in my blood and is really a labor of love for me. I am excited about the future of Raymond and look forward to sharing this passion with my children!" Walter Raymond, President and Winemaker of Raymond Vineyard & Cellar, sees great potential in the partnership with Jean-Charles Boisset and the entire Boisset Family Estates team: "Jean-Charles is a very energetic and innovative force in the wine industry today - we are both pleased to have this opportunity to work together!" Raymond Vineyard is an ideal complement to Boisset's diverse, terroir-oriented fine wine portfolio: each house in Boisset's family of wineries has a unique history, identity, style, and appellation focus, yet all are united in the pursuit of superior quality. Many of Boisset's wineries, like Raymond, were built on the strength of long family histories, including Bouchard Aîné & Fils, Mommessin, J. Moreau & Fils, Ropiteau Frères, Lyeth Estate, and DeLoach Vineyards. Important to the Raymond family, in addition to Boisset's family ownership, terroir-oriented philosophy, and pursuit of quality, was Boisset's philosophy of stewardship for its vineyards. Boisset's estate vineyards are all farmed organically or biodynamically: "We don't impose our rhythm on Nature," says Boisset. "The key is to listen, respect and live within Her." Reflecting on the importance of vineyard practices, Craig Raymond, Vineyard Manager, believes that "without high quality fruit our winemakers cannot produce great wines. I appreciate the commitment that the Boisset family has made to sustainable, organic, and biodynamic farming practices in the family's vineyards and look forward to collaborating with them in the future." In harmony with its long-term outlook, Boisset Family Estates has a grand vision for the future of its first Napa winery: "We believe that we will help build on Raymond's strong reputation and great history to create one of the signature landmarks of the Napa Valley," says Boisset. "We will seek to always enhance the terroir approach, continually striving to improve the vineyards and winemaking techniques while respecting its unique style and know-how." Strengthened by the addition of Raymond, Boisset's California portfolio now combines a unique offering of two of the most prestigious fine wine regions in California, with Raymond in the Napa Valley complementing DeLoach Vineyards, a Pinot Noir, Chardonnay and Zinfandel specialist in Sonoma County's Russian River Valley, as well as Lyeth Estates in Sonoma County. ABOUT RAYMOND VINEYARD Raymond Vineyard & Cellar is a family-operated winery with a rich heritage. The Raymond family's roots in the Napa Valley date back to 1870, when Jacob and Frederick Beringer arrived from Germany to found Beringer Brothers Winery. Five generations later, Craig and Krisi Raymond continue the family's grape-growing and winemaking legacy. Raymond Vineyard began in 1971 when Roy Sr., Roy Jr. and Walter Raymond decided it was time to put their own name on the label. The family purchased 90 acres in the Rutherford appellation of Napa Valley, planted grapes, and celebrated their first harvest in 1974. Today Raymond owns and operates over 200 acres of estate vineyards in the Napa Valley. www.raymondvineyards.com ABOUT BOISSET FAMILY ESTATES Boisset Family Estates is a family-owned producer and importer of fine wines based in Sausalito, California with roots in Burgundy, France. Founded by Jean-Claude Boisset in 1961, the company has a presence on six continents and in more than eighty countries, and is one of the world's leading producers of Pinot Noir. Each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. Simultaneously, Boisset is an innovative leader in the wine world, seeking to reduce the environmental impact of wine packaging and production and protect the long-term sustainability of winegrowing. This approach has helped Boisset to build a diverse and balanced portfolio that provides wines for every moment, mode of consumption, and occasion. # # #
Boisset Family Estates Debuts Fog Mountain
27 May, 2009
Boisset Family Estates Debuts Fog Mountain The First California Wine Launched in the US in a 1-Liter PET¹ Plastic Bottle SAUSALITO, CA, May 27th, 2009 – Boisset Family Estates announces the debut of Fog Mountain, the first California wine in a 1 liter PET bottle launched in the U.S. Fog Mountain builds upon Boisset’s global environmental commitment, which spans organic and biodynamic farming on its estates, to winery initiatives to use renewable energy and reduce water consumption, to an innovative portfolio of wines in alternative packaging that reduce the carbon footprint through a wine’s entire life cycle. Boisset has been the leader in introducing PET wine bottles to the US wine market, from its Louis Bernard Bonus Passus Côtes du Rhône – the first AOC wine in PET bottles – to the bold move to lead the wine world into shipping all of its 2008 Beaujolais Nouveau in PET bottles, reducing the weight, energy consumed in transit and production, and the carbon footprint of every case shipped. Boisset encouraged its wine world partners to follow its lead. In the June 24th, 2008 issue of The Economist, Boisset’s innovative, alternative packaging was covered, followed by Forbes coverage of Boisset’s first release in PET: “debunking the notion that good wines come only in glass bottles sealed with corks, French winemaker Boisset Family Estates is introducing into the U.S. a 750-milliliter polyethylene terephthalate [PET] bottle of wine called Yellow Jersey.” Fog Mountain is Boisset’s first California wine in innovative alternative packaging, and its first 1 liter PET bottle offering two more glasses than a traditional 750ml bottle. “We are excited to add Fog Mountain, and a California wine, to our leading portfolio of wines in innovative packaging,” says Jean-Charles Boisset, President of Boisset Family Estates. “In today’s time, we genuinely believe that it is vital for all of us to consider the environmental impact of our wines, and our entire supply chain, and to find solutions to reduce our carbon footprint while delivering the highest-quality, best value and most consumer benefits that we can. We believe Fog Mountain can be a part of that solution, and we’re thrilled at the leadership shown by Dan Hoffman and his team at Marriott International to embrace a bold initiative for the wine world.” #1 PET bottles are high quality, safe, and recyclable plastic bottles with zero impact on the wine quality. PET offers lightweight, 100% recyclable plastic bottles that have an estimated 60% lower carbon footprint than traditional wine bottles. PET has a meaningful life once recycled, becoming new PET bottles, fleece fabric, and more. In fact, 7 recycled Fog Mountain 1L wine bottles produce enough material to create 1 extra-large t-shirt. PET is, and always has been, BPA-free. Boisset’s bottle, produced in partnership with EnVino Bottles and bottled in conjunction with Bravo Bottling, features a unique oxygen barrier called MonOxbar™ that ensures the wine has a long shelf-life. The shatterproof bottle finished with a screwcap provides ease-of-use, safety, and convenience. Consumers also benefit from the added value of a 1L bottle, offering 33% more wine than a typical 750ml bottle. Boisset Family Estates is well-known as a dynamic pioneer for innovation and sustainability in the wine world with French rabbit wines in Tetra Pak cartons, Yellow Jersey and Louis Bernard’s Bonus Passus Côtes du Rhône AOC in 750ml PET bottles, and Mommessin Beaujolais Grande Reserve in 750ml aluminum bottles featuring the Cooldot™. Jean-Charles Boisset was recently named 2008’s “Innovator of the Year” by Wine Enthusiast Magazine. In June 2007 he was named to Decanter Magazine’s list of the Top 50 Power Brokers in the global wine industry, and in March 2008 he received the Meininger International Wine Entrepreneur of the Year Award from the publishers of Meininger’s Wine Business International. The Boisset Family Estates' Beaujolais Nouveau in PET won an AmeriStar Beverage Package Award – the only wine package recognized in the 2008 competition. Fog Mountain is 100% Merlot sourced from prime growing areas throughout California. The wine features a dark ruby color with aromas of raspberry jam. Mouth-filling black cherry, dusty chocolate, and blackberry flavors finish soft with ripe plum notes. Fog Mountain will be available nationwide at JW Marriott hotels and at fine wine retailers beginning in June 2009. About Boisset Family Estates Boisset Family Estates is a family-owned producer and importer of fine wine, with its origins in the world’s pre-eminent terroir for Pinot Noir and Chardonnay in Nuits-St.-Georges, France. Its goal is to express the qualities of its wines with an “art de vivre” and style that consistently honors provenance and enhances terroir, history, heritage, and quality. With its roots in Burgundy, France, Boisset is one of the world’s leading producers of Pinot Noir, from DeLoach Vineyards in California’s Russian River Valley to Domaine de la Vougeraie in Burgundy, and one of France’s top exporters of premium wines. For more information on the company and its wineries, please visit www.boissetfamilyestates.com. Samples and images are available upon request. For more press information, wine samples or additional images, please contact: Kendall Johnson, Charles Communications Associates at email@example.com or (415) 701-9463; or Patrick Egan, Boisset Family Estates at firstname.lastname@example.org or (415) 289-4520. ¹PET stands for “polyethylene terephthalate” and it is a thermoplastic polymer resin used in packaging applications. Lightweight and safe (BPA-free – now and always), PET weighs 90% less than traditional bottles, and conserves fuel, energy and greenhouse gases throughout its lifecycle, from production to transit to recycling. It is estimated to have a 50-60% smaller carbon footprint than a traditional bottle and is 100% recyclable. ###